ALL IMPORTANT TERMS - AROUND SEO AND ONLINE MARKETING DISCLOSURE
The Search Engine Optimization (or also briefly: SEO) includes all measures to improve and optimize a website. This is for the purpose of placing a website better in the top search results of search engines such as Google in order to increase the number of visitors the website receives from search engines.
There are over 200 factors that go into SEO that include both onpage (like technical SEO and Content-optimization) as well as offpage (such as Backlinks and social media) factors. More about this in our following SEO-Glossary.
Clearly, excellent content is a component of SEO and can improve your ranking in search in the long run. If you don't have content on your website, then it's going to be hard for a search engine to find anything to crawl and rank for! But content is only one piece of the puzzle.
Holistic SEO provides a foundation for your website that helps improve the ranking of all the content you create. As a rule of thumb, you can remember that for long-term SEO growth, it's important to make sure your website is technically clean and up to date, all HTML and meta properties need to be optimized, and high-quality content should be added continuously.
Understanding the key factors of SEO and prioritizing the actions that will have the greatest impact is an essential factor of efficient work on the web. Below you will find an SEO glossary with factors and numerous important terms, so that you can make all the important changes with or without deep, technical understanding.
Holistic SEO provides a foundation for your website that helps improve the ranking of all the content you create. As a rule of thumb, you can remember that for long-term SEO growth, it's important to make sure your website is technically clean and up to date, all HTML and meta properties must be optimized, and high-quality content should be added continuously.
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