Image SEO

Your website can consist of various elements. Most of these elements are recognizable to the normal user and some of them are not, such as the Source code of your website backend. However, when it comes to images, they are one of the most important visual elements of the website, which you can use in the Search engine optimization should pay attention to. In this article you will learn everything you need to know about the Image SEO should know.

What is Image SEO?

Image SEO is a search engine optimization technique that helps to increase the visibility of your website through a better Ranking of your web images in Google searches. Search engines today have an improved ability to find images using AI and machine learning. However, search engines cannot read all the data from an image. This is where the so-called Image optimization an.

Why Image SEO is important

Just like your onpage SEO, your images SEO is also of great importance. It's all about getting discovered and providing the best possible UX to the user when they visit your site. There are some important aspects that you need to consider when it comes to Image SEO goes:

Website loading time

You should adjust the size of your image files. Users usually don't wait long for a page to load.

For example, Amazon has also done research and found that they can lose almost $2 billion if their website loads slowly. If you have images that have a high resolution, you should optimize them as fast as possible. This is important not only because of the user experience, but also because Google considers page speed as an important ranking factor.

Positive user experience

Providing a flawless UX is crucial if you want to ensure a pleasant experience for target customers when they visit your website. One way to do this is to optimize your images, as described above. This will improve your loading speed and as a result it will improve the overall UX of your site.

Viral potential

It seems like a cliché, however, a picture on your website is worth a thousand words.

Think about this scenario for a moment: you want your images to be high quality and appealing. But as we've already mentioned, high quality images can slow down your site. And if your page loads slowly, the user may close the page quickly. This also means they miss out on the opportunity to share the content of the page on their social media account. By sharing Content within social media platforms can also lead to viral success. It is important to find the right balance between image appeal and quality.

Find the right image

Images can help readers in many ways. For example, they can make an article 1000 words easier and more enjoyable to read.

Use unique images and logos

If you have your own high-quality designs and images as part of your brand, it is advisable to add them to your website to stand out from the competition with standard images.

Because of this, each page of yours should have specific images and logos of you that can be linked thematically. This is essential for the search engine optimization of your page, because if an image is surrounded by text and if the image is related to the topic in the text, the page will be found by the search engine. Keyword rank better.

Alternative images

If you still don't have unique professional photos or designs, you can turn to other sources. These can provide you with images that are less used than the usual stock photos.

Alternatives to images can be drawings, sketches, diagrams and GIFs, which are among the most popular content types today.

Preparing your images for better image SEO

Once you have the right image, graphic or illustration, it is time to prepare and optimize the image for your website. At this stage, there are many factors you need to consider, such as:

File name

Image SEO starts with the naming of the file. There you should specify your targetKeyword as the file name. This way Google or other search engines will know what this illustration is about.

For example, if you want to rank for "SEO measures", the file name of the image should contain this target name.Keyword include.

Mobile display

Responsive optimization of images for mobile devices is crucial for your SEO. If your images are not mobile adapted, the mobile UX will not be satisfactory for users. This can lead to a significant increase in your website's bounce rate.

File size reduction

One of the crucial steps in image SEO is the Compression your images to the right size. You can use various tools to do this. If you use Photoshop, for example, you can select the "Save for Web" option so as not to significantly impair the image quality.

Placing the images

There are even a few things to consider when placing the images on your page. It is important that the illustrations fit in with the rest of the content. Of course, this assumes that the image is suitable for the Content is relevant.

Caption of the image

Your caption should also match the content of the text.

Captions are also an important component for image SEO. These are used by Google to scan the articles along with the article titles.

XML image SiteMap

Using image sitemaps, Google collects information about the images on your website. This helps the Search Engine, to find images that are not normally covered by Crawl can be found, such as those that are associated with JavaScript-forms can be retrieved.

In order to give Google helpful information about these images on the web page, the defaultSitemap the corresponding details are added. This includes image type, subject, caption, title, geolocation and license.

Advantages

Image SEO is a technique SEO professionals use to increase the visibility of images in search engines and thus increase the Traffic to increase on a particular web presence. It has many benefits, including: Increasing the visibility and traffic of images that rank higher on search engines, improved user interaction, higher conversion rates, improved usability, and the ability to reach more potential customers.

Disadvantages

A disadvantage in the application of Image SEO is that it can take a lot of time and effort to follow all the necessary steps. It also requires that images are optimized correctly before uploading, which can take additional time and cost. Moreover, the changes that are made can sometimes have a negative impact on the quality of the image.

Use cases

Image SEO can be used for several use cases, including: Optimizing images on a website, improving the visibility of images in search engines, increasing the click-through rate of images in search results, and increasing conversion rates when images are displayed in search.

Example 1

A company uses Image SEO, to optimize the images published on its website. They add meta tags and alternative text descriptions to better describe the images. This increases the visibility of the images in search engines and also increases the click-through rate of visitors who click on the images.

Example 2

Another company uses Image SEOto increase the visibility of a particular image in search results. They add relevant tags and alternative text descriptions to better describe the image and make it more discoverable. This increases the click-through rate of the image in search results, thereby increasing the conversion rate of the business.

Conclusion

Image SEO is a technique that SEO professionals can use to increase the visibility of images in search engines. It has many advantages, but it can also take a lot of time and effort to follow all the necessary steps. Image SEO is a very useful technique that can be used for many different use cases, to both Traffic as well as increase conversion rates.