301 Redirect

What is a 301 Redirect?

A 301 Redirect is a status code that tells search engines and users that the page has been moved permanently, and ensures that it is sent to the correct page. Since this is permanent, when you use a 301 Redirectthat the content of the page has been moved forever. Users are redirected to a new page that has replaced the old one.

The Redirect typically helps to URL of the page when it appears in search engine results. If you have invested in building a website or opening an online store, pay special attention to the impact this has on your website.

You can think of a 301 redirect as a change of address form that you would have to fill out in the mail if you moved. Just as your email is redirected from your old address to your new address, your web traffic is sent from your old URL to the new URL.

Glücklicherweise wirst Du nicht all Deine harte Arbeit verlieren, um Deine alte Website in Suchmaschinen-Ergebnisseiten (SERPs) aufzubauen. Alle Deine bestehenden SEO-Werte und Link-Equities für die alte URL werden auf Deine neue URL übertragen.

When should you use a 301 redirect?

When a Webmaster versehentlich eine 302-Umleitung verwendet, obwohl er eine 301-Umleitung hätte verwenden sollen, kann dies zu Problemen auf der Website führen. Da Suchmaschinen auf jede Umleitung unterschiedlich reagieren, müssest Du sicherstellen, dass Du die Richtige eingerichtet hast. Andernfalls kann die Search Engine feststellen, dass es sich um einen Fehler handelt, und aufhören, den Traffic to the wrong side.

By knowing the differences between 301 and 302 redirects, you can prevent this from happening and help improve your site's performance when it comes to Search engine optimization as well as make sure you don't lose any of the SEO you built up on the previous page.

There are several cases where it is a better option to use a 301 Redirect which is a permanent redirect.

When you should use 301 redirects:

• If you want to transfer a domain
• When links to obsolete URLs need to be sent to a new page. For example: When you merge two websites
• You use several different URLs to access your website. Then you should select a single URL as the preferred destination and use your 301 redirects to Traffic to your new website
• you have permanently changed your website domain name and want it to transition as seamlessly as possible from old website
• Du Deine Website in einem neuen CMS gestartet hast und die URL-Struktur sich geändert hat
• You convert your website from a http to a https

If a 301 redirect is set up, your new page will be displayed in the search engine results with a 301 redirect.

The 301 code tells search engines that your site has been moved permanently, and the entire Traffic should be redirected from your old content to the new one. The search engines can then align the search engine ranking and value signals to the new URL because they will understand this location as the new permanent home.

Although this is the better choice in most scenarios, there are certain times when it would be a better option to use a 302 redirect (302 Redirect) to use.