What does Web 2.0 mean in the context of SEO?
Web 2.0 ist ein Begriff, der eine Vielzahl von interaktiven Seitentypen des Internets beschreibt. Dieser Begriff erschien 2004-2005 und wird auch als „Social Web“ bezeichnet. Im Grunde genommen stellt es die zweite Generation der Entwicklung von Webseiten dar, welche die Kommunikation erleichtern, Dienstleistungen und sichere Informationen anbieten und die Zusammenarbeit im Internet sicherstellen. Der Erfinder und Förderer dieses Begriffs ist Tim O’Reilly.
Web 2.0 appeared as a successor to Web 1.0, which is the first generation of the web. At that time all websites were static pages (HTML + CSS) due to the limited technologies. Later, pages will appear that are based on CMS (Content Management System) based, forums, blogs, etc.
Features of a "web two-zero"
The information on the Web is no longer provided only by mass media, governments and private companies, but also by private individuals connected through the information networks (e.g. social sites, blogs, etc.). Web 2.0 enables the creation of blogs, wikis, media content uploads and social networks. Among the main functions of Web 2.0 gehören Social-Networking-Websites, Self-Publishing-Plattformen (z.B. die benutzerfreundlichen Blog- und Website-Erstellungstools von WordPress), „Tagging“ (mit denen Benutzer Websites, Videos oder Fotos in irgendeiner Weise kommentieren und verlinken können), „Like“-Buttons (mit denen ein Benutzer anzeigen kann, dass er mit Online-Inhalten zufrieden ist) und Social Bookmarks. Users can view the data located on a Web 2.0-site and exercise a certain degree of control over this data.
The most important functions of Web 2.0 include:
- Free provision of information; enables users to view and distribute information together (e.g. "tagging" of websites, images, videos or links).
- Comprehensive user experience - dynamic content that reacts to user input (e.g. a user can "click" on an image to enlarge it or obtain further information).
- Interactive user participation - Information flows two ways between site owners and site users through rating, review, and online commenting. Site users also typically create user-generated content for others to see (e.g., Wikipedia, an online encyclopedia for which anyone can write or edit articles).
- Software as a Service (SaaS) - Web 2.0-Sites developed APIs to enable automated use, e.g. through a web "app" (software application) or a mashup.
- Mass participation - near-universal Internet access leads to a differentiation of concerns, from the traditional Internet user base to a greater diversity of users.
What is a Web 2.0 backlink?
The web is getting better and better at serving users. There are so many websites that become a Web 2.0-model of user experience and functionality, from an SEO perspective, these highly trafficked portals represent a popular backlink source.
The Web 2.0-submission is a common offpage SEO technique (it worked better years ago, but still works quite well). In this way or technique you can share your content via Hubpages, Squidoo, blog sites, etc. If you click on a Web 2.0 for backlinking, refer to websites where users create the content. For example:
- Live Journal
- Weebly
- WordPress
- Blogspot (Blogger)
- etc.
Are all examples of Web 2.0-Websites. They are important because they give you the opportunity to publish your content and Backlinks Create on it. If your content is unique, it can do wonders for your SERPs effect. Not to mention the possibility of creating one's own Traffic Generate. Without a doubt, make sure you provide information that people want to read.
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