Bounce rate

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The tool Google Analytics can be confusing to the untrained eye, but most of it is very simple if you have the overview of the terminology and data available. One of the most common stumbling blocks is understanding what bounce rate (or bounce rate) actually means, as defined in Google Analytics is widespread.

What is a bounce rate?

The bounce rate is calculated from the bounces that a page receives. That is, the part of the visitors who, after calling your website, leave it again directly.

To the , the bounce rate is calculated simply from the number of times the website is accessed for each page, rather than people visiting that page having already viewed a page of your website within the same visit. If a visitor has already viewed another page of your website before leaving, it will be returned to the Exit rate and not to the Bounce-Rate credited.

So if 100 people enter this website on this page and 40 click on another page, while the rest leave your website, the bounce rate is 60%.

What is a healthy bounce rate?

So now you know what a bounce rate is, how do you know if yours is good or if more people are bouncing than it should be?

For example, bounce rates differ depending on the content of the page:

A One pager website, which has no links to other pages or no subpages, would have a 100% bounce rate, since every visitor would have to leave it as soon as they entered the page.
Blog posts usually have a High bounce rate, since the entire article is on one page and many visitors who enter the site only want to read this article.
Product pages on online stores tend to have a low bounce rate, as users browse different products and actively look around the site.

Depending on your website and your industry, a average bounce rate usually at 40% - 50%, above 50% is considered high and below 40% is very good. However, as with all data, it is always important to look at other contributing factors and parallel data to make sure you get the full picture and the best out of the statistics.

Why bounce rate is important for you

Now that you know what bounce rate is and how to analyze it, you may be wondering why it's good to understand it and how this can benefit you. Here are five quick benefits you can get from understanding your website's bounce rate:

Improve content on pages with high bounce rate
Identify if there is a need for a redesign.
Check what kind of pages users like best on the site and create similar posts.
Check if a particular marketing source (e.g. PPC) is delivering an excessive bounce rate and adjust your marketing accordingly.
Check whether the organic keywords that are Traffic are the right ones for your website or whether you are looking for keywords whose Search Intention Do not fulfill them.

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FAQ

What is the bounce rate?

Bounce rate is a website analytics metric that indicates how many visitors to a website view a single page and then leave the website. The bounce rate is expressed as a percentage and can be used as a convenient measure of the number of visitors who view a web page only fleetingly.

Why is the bounce rate important?

Bounce rate is a very important indicator to find out how effective your website is in attracting visitors and convincing them to visit your pages. If the bounce rate is too high, it means that your website is not interesting or relevant for the visitors and some changes need to be made to keep the visitors.

How is the bounce rate calculated?

The bounce rate is calculated by dividing the number of individual page visits by the number of total visitors. So if 100 visitors viewed a page but only 20 left, the bounce rate is 20%.

What factors influence the bounce rate?

There are many factors that can affect the bounce rate, including the quality of the content on the website, the page load time, the usability of the page, and the number of ads on the page.

How low should my bounce rate be?

There is no universal answer to this question, as every website has a different target audience. However, a good guideline is that your bounce rate should not be higher than 50%.

What is a good bounce rate?

Good bounce rates vary depending on the type of website. However, a good benchmark is around 25-35%, with a rate below 20% considered very good.

How can I lower my bounce rate?

To lower your bounce rate, you need to optimize your website to better serve your visitors. This can be achieved by improving page loading speed, optimizing page content or adding relevant content.

What influence does mobile optimization have on the bounce rate?

As more and more users tend to browse on mobile devices, mobile optimization is an important factor to reduce the bounce rate. If your site is not optimized for mobile devices, the bounce rate can be increased, as users are more inclined to leave a page that doesn't work well on their devices.

Can the bounce rate be influenced by SEO?

Yes, SEO has a great impact on the bounce rate. Proper optimization allows search engines to index the relevant pages of your website more easily. This means that visitors will more easily come across relevant content on your website and be more inclined to stay on the page.

What is the difference between bounce rate and exit rate?

The bounce rate is a metric that measures the number of visitors who have accessed a page without clicking on to other pages within the website. Exit rate, on the other hand, is a metric that measures the number of visitors who leave a particular page in relation to all visitors to a website. It is important to note that if the bounce rate is high, visitors do not automatically leave the page. Example: a single web page has 100 visits. 50 visitors have left the page without clicking on other pages (bounce rate: 50%). Of the remaining 50 visitors, 20 leave the page without being redirected to other pages on the website (Exit Rate: 40%).