Social Proof

What is Social Proof?

Social Proof in the marketing context is evidence that other people have bought a company's product or service and found it to be good. Since people are more likely to buy a product that has already been bought by others, it is possible to Social Proof be a possibility to Conversion Rate by showing customers how popular a product or service is.

On the Internet the Social Proof take many forms, such as customer reviews and product ratings, customer lists, and quantifiable data, such as a specific number of verified sales. All of these different tactics help to build trust, communicate value, and increase the Conversion Rate to increase

Why is social proof important?

Social Proof can be an effective marketing tactic for a number of reasons.

The most basic motivation for Social Proof is the bandwagon effect, a social psychological concept that states that people are more willing to participate in an action if other people do the same. For example, if more than two million people bought a book and liked it, you're likely to like the book because of the power of mass.

This form of social proof is about showing that a large number of people have bought a product or that many people support the company. Also the number of Followers in the social media can be a good way to Social Proof to provide. Since such figures are often difficult to verify and easy to manipulate, the effectiveness of this tactic depends on how much the customer trusts the company's claims.

Trust

Another advantage of Social Proof is that it can help convey trust. Trust is one of the key factors in attracting customers online, because providing a credit card number to an unknown company is a big hurdle for customers to overcome. By showing potential customers that a company has many satisfied customers, you can use testimonials and user reviews to build trust in the company's seriousness and trustworthiness.

Authority

Finally Social Proof at Online Marketing also be used to convey authority. For example, a buyer will find a certificate from an expert in the field more convincing than a hundred reviews from average people. Displaying customer logos of well-known clients can be another way to demonstrate both social competence and authority. If many of the world's best companies use a service, it is likely to be effective.

Social Proof works by appealing to the basic human instinct to follow the actions of others, building trust and credibility and lowering inhibitions about online purchases.

Use social proof to increase conversion rates

Since Social Proof is such a strong psychological factor, you should test it throughout your website and landing pages to increase conversion rates. Consider using elements of the Social Proof on your key landing pages as part of the value proposition of your product or service. You can also experiment with this, Social Proof in your "Call to Action's', such as "Get our free E-Book just as 10,000 satisfied users have done".

An effective method to achieve different placements of Social Proof to test are A/B tests. A/B testing compares two different versions of the same page and uses statistical data to determine which version of the page has a statistically significant difference in conversion rate.