Duplicate content (duplicated content)

What is duplicate content?

Duplizierte Inhalte beziehen sich auf signifikante Teile von identischem oder sehr ähnlichem Text, die auf mehr als einer Webseite erscheinen. Dies kann innerhalb einer Domain oder über mehrere Domänen hinweg der Fall sein. Sogenannte doppelte Inhalte gelten als problematisch für die SEO, da Suchmaschinen es vermeiden, ähnliche Webseiten in die Search results as they impair user-friendliness.

According to Matt Cutts However, duplicate content does not harm your website's SEO unless it is "spammy". If you have concerns about duplicate content on your website, apply the following principles:

Verwenden Sie 301 Redirects, um den Datenverkehr von alten oder ausgemusterten URLs auf neue URLs umzuleiten
If there are duplicate content pages on your website that you do not want to appear in search results, uninstall them with the tag noindex
Wenn es mehrere Versionen einer Seite mit sehr ähnlichem Inhalt gibt, verwenden Sie die Kanonisierung, um Google mitzuteilen, welche Version die „kanonische“ URL is
Consider consolidating similar pages rather than hosting multiple pages with very similar content

What does Google think of duplicate content?

Duplicate Content leadsNOT cause your website to be penalized.
Google knows that users want variety in search results and not the same article over and over, so they choose to consolidate and display only one version.
Duplicate content is not a reason to take action unless it is aimed at Search results to manipulate.
The worst thing that can happen with this filtering is that a less desirable version of the page is displayed in the search results.
Google tries to determine the original source of the content and display it.
If someone reproduces your content without permission, you can request its removal by filing a Digital Millennium Copyright Act request.
Do not block access to duplicate content. If they can't search all versions, they can't consolidate the signals.

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FAQ

Is duplicating content bad for SEO?

Duplicate content on a website is not a reason to take action against that website unless the duplicate content is obviously used to deceive and manipulate search engine results.

What SEO contains duplicate content?

There are a handful of SEO tools that have features to detect duplicate content. Siteliner, for example, scans your site for pages that contain a lot of duplicate content. As mentioned earlier, if you have many pages with duplicate content, you should redirect them to one page.

How much duplicate content is okay?

How much duplicate content is acceptable? According to Matt Cutts, 25 to 30 % of the web consists of duplicate content. According to him, Google doesn't consider duplicate content as spam, and they don't cause your website to be downgraded unless they are used to manipulate search results.

Can duplicate content rank?

If entire pieces of content on a website are duplicated, Google will rank one page and not show the other. Multiple copies of the same page do not send negative ranking signals. Duplicate pages can bloat a website and eat up the crawl budget, but that's a whole other topic not covered in this video.

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Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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