Pingback

December 28, 2021

Niels Stuck CEO & Founder

ÜBER DEN AUTOR

SEO expert mit über 10 Jahren Erfahrung. Ich helfe Unternehmen, online sichtbar zu werden.

Pretty much every blogger knows what a comment is, but they're less sure about "pingbacks". In this blog, we will answer two questions: 1) What is a Pingback? and 2) Are pingbacks good for SEO?

What is a pinback?

A Pingback is a special, WordPress-exclusive comment that is created when you link to another blog post - provided the other blog accepts pingbacks. Similar to comments, pingbacks are a way for a blogger to link their blog to another blog. For example, if another WordPress site links or references your article, you will receive a Pingback-Notification displayed as a comment in the linked blog post.

WordPress describes them as a kind of "automated comments". Think of it like this:

Person A publishes a post.
Person B publishes their own post and links it to Person A's post.
WordPress.com automatically sends a Pingback to person A's post, thereby informing them that someone has linked to them.
Person A's post then displays a special kind of comment that links to Person B's post. Pingbacks appear along with all other comments on the post.

How do I make a pingback to another blog?

Almost like magic, pingbacks are automatically created when you link to another WordPress blog. You may even be pingbacking without even realizing it!

Are pingbacks good for your blog's SEO?

Wir haben es schon oft gesagt, aber mehr Links zu deinem Blog zu bekommen, ist eine der besten Möglichkeiten, deine Suchmaschinenoptimierung zu verbessern. Da Pingbacks durch externe Links auf dem Blog einer anderen Person entstehen, haben sie einen direkten Bezug zu deiner SEO. Ja, Pingbacks sind gut für die Suchmaschinenoptimierung deines Blogs.

One caveat regarding pingbacks is that spammers can abuse them, just like spam comments. Low quality pingbacks can damage the integrity of your blog. Therefore, we recommend setting up notifications for pingbacks that allow you to approve or reject each request. Professional bloggers make the best use of pingbacks by displaying only authentic pingbacks and monitoring new requests frequently.

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FAQ

What is Pingback?

Pingback is a mechanism for automatic linking between different websites or blogs, allowing one website to link to an article on another website and vice versa.

How does a pingback work?

When a user publishes an article on his website that contains a link to another article on another website, his web server sends an automatic notification signal (a pingback) to the other website. This signal is used to display the link on the other website.

What is Pingback used for?

Pingback is used to create and track links between different websites. It helps bloggers to create links to other websites and it helps the web analytics tools to learn more about the link popularity of a website.

What are the advantages of Pingback?

Pingback is a simple and effective way to create links between different websites, which can increase the visibility of the website. It can also help websites rank better with search engines, as they receive more inbound links.

Is Pingback safe?

Yes, pingback is a safe mechanism as it runs on web servers and not on the user's local computer. It is recommended that users regularly check the status of pingbacks on their website to make sure that no malicious hyperlinks have been added.

Is it possible to turn off the pingback function?

Yes, the pingback feature can be turned off on certain websites by disabling the corresponding settings in the admin console.

Do you have to enable pingbacks?

No, pingbacks do not need to be enabled. If you don't need the pingback feature on your website, you can simply disable it.

What is the difference between pingback and trackback?

The main difference between pingback and trackback is that a pingback is generated automatically, while a trackback must be created manually.

Is it possible to prevent pingbacks?

Yes, you can disable the pingback feature on your website to prevent pingbacks.

Can pingbacks lead to SEO benefits?

Yes, pingbacks can lead to SEO benefits as they create more links to your website and thus increase your visibility.

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About the author

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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