What is a hyperlink? (And why is it important?)

What is a hyperlink?

Hyperlinks is a special type of link that connects two separate files/websites/articles/images, etc.. Hyperlinks can be placed on websites, in spreadsheet files, in database infrastructure, etc. Their main function is to link data together so that users can retrieve the corresponding data at any time. Hyperlinks are sometimes used in this process to edit some topics or points.

On the Internet, they serve as an essential element of general connectivity. Thus, it becomes possible to attach website to website to websites. All this is made possible by hyperlinks. They can also be used as the path for moving from one web page to another or from one file to another.

No Internet without hyperlinks

The entire www is interconnected by hyperlinks. Suppose there were no Hyperlink auf die Website, dann müssten Benutzer die URL von Websites selbst in Erfahrung bringen. Benutzer müssten direkt die vollständige URL eingeben, um zu jeder Webseite zu gelangen. Wenn Sie jedoch eine IP- oder Domänenadresse in der Adressleiste Ihres Browsers eingeben, um so eine Webseite anzuzeigen, tritt der alte Hyperlinking-Prozess in Kraft.

Search engines display the URLs of websites mainly via hyperlinks. If there were no hyperlinks, how would search engines display the results? The pages of a website are also connected by hyperlinks. Websites provide you with information from their database, which in turn points to the Hyperlink-process. Everything would work like a character-based user interface.

Why are you important for SEO?

Users turn to search engines to find the information and related websites they are looking for. It is the responsibility of search engines to display various relevant pages, which then provide you with the information you are looking for. If websites were not hyperlinked to search engines, then the Search Engine no longer any real value for users.

Search engines thereby give the websites Prioritythat have a good number of inbound links (hyperlinks) and these are well placed. Google has developed a rating system that shows only those websites that have good inbound links and high quality content. So there is no doubt that hyperlinks play an important role in SEO.

Best management practices

Some things you should keep in mind to create the best possible combination of hyperlink management and SEO:

Be careful not to include invalid links or links that look like spam on your website.
Make sure all your links work
Images must be linked to their respective full versions
Related content should be hyperlinked to each other
Unnecessary hyperlinks should be removed, as they can slow down the speed of your website and lead to a worse user experience
Don't put ill-advised hyperlinks on a web page. Make sure your hyperlinks serve a purpose and add value to your website

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FAQ

What is a hyperlink?

A hyperlink is a reference that points to another web page. The hyperlink can be a text or an image and allows the user to click on the link to go to the page to which the link points.

How does a hyperlink work?

The hyperlink is created on the web page to be referenced. To do this, the URL of the link is inserted into the code of the page. The hyperlink then appears as text or an image. When the user clicks the hyperlink, he is redirected to the website that the link points to.

What are hyperlinks used for?

Hyperlinks are mainly used to allow users to easily navigate between different web pages. They allow users to get to different pages quickly and easily. They can also be used to link to external web pages to provide the user with more information about a particular topic.

Is it possible to edit hyperlinks?

Yes, hyperlinks can be edited. For this purpose, the link text can be adjusted, the URL of the target page can be changed or the link can even be removed completely.

How to create a hyperlink?

The easiest way to create a hyperlink is to paste the URL of the target page into the code of the original page. The link can then be displayed as text or an image. When the user clicks the link, he is redirected to the destination page.

What problems can occur with hyperlinks?

The most common issue with hyperlinks is that the target page is no longer available. If the link no longer works correctly, the user is not redirected to the target page, but receives an error message instead.

Can you publish hyperlinks on social networks?

Yes, hyperlinks can be posted on social networks. When one posts a link on Facebook or Twitter, the link is automatically displayed as a hyperlink. The user can then click the link to go to the destination page.

Can hyperlinks be harmful?

In some cases, hyperlinks can be harmful. If a hyperlink leads to a malicious website, it may cause the user to download malicious software or disclose their personal information. Therefore, hyperlinks should always be checked carefully before clicking on them.

How to make hyperlinks more secure?

To make hyperlinks more secure, you should link to external pages that you have previously verified. Also, make sure that all hyperlinks you publish work correctly and point to the right page.

What is the difference between a hyperlink and an external link?

The difference between a hyperlink and an external link is that hyperlinks point to the same page on which they are created. External links, on the other hand, point to a different web page.

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Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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