Google Dance

« Back to Glossary Index

New websites, blog posts, articles and web pages are created every day. To keep up with this almost constant flood of web content, Google is also constantly updating its Search results and adds new pages. These updates lead to the "Google Dance": a term commonly known among web developers and digital marketers.

The Google Dance refers to the phenomenon of websites jumping in rankings when Google adjusts its rankings and re-evaluates pages. The Google Dance is also known as "random ranking factor". When you edit or add to a website, it is normal to see changes in the SERPs expect from Google. Often causes the Google Dance however, fluctuations, even if nothing was changed.

The Google dance explained

Google's algorithm constantly adjusts the ranking of pages on its website. When new web pages are added and old ones are deleted or no longer used, Google updates its results.

Google is constantly crawling the pages, looking for updates and evaluating the value and Relevance of each page. This naturally leads to fluctuations and changes in the order of search engine results.

How often does the Google dance take place?

In the days of the old Google algorithm changed the Google Dance the ranking drastically about once a month. With Google's current algorithm, the website is constantly updated and the web content is analyzed, so the fluctuations are less dramatic than before.

The Google Dance is still changing rankings, and every time you change your website, you should expect some fluctuation. Some have reported that the most noticeable changes occur on Mondays, but Google rankings can change daily.

Why the Google Dance is important

The Google Dance is important because it can affect your website's ranking and result in more or less visitors coming to your site via Google organic search. The most important thing about the Google Dance is that the changes are often temporary: While Google is re-reading and re-ranking pages, your website may experience small changes in Google search positions.

These fluctuations are normal and should not cause panic. If you experience a fluctuation due to a minor Google Dance-If you try to tinker with your website immediately after a fluctuation, it can worsen the situation and negatively affect your business. Ranking at Google have an impact.

The Google Dance and SEO

If your website is optimized by SEO professionals, Google will notice that changes are being made. If Google notices SEO practices, it may have a temporary negative impact on your website and result in a lower ranking.

The patent for Google's algorithm clearly states, "A document's rank may initially decrease in response to a positive change in its link-based information. After a period of time, the document's rank may increase to its new stable (target) value".

Google recognizes that a positive change does not necessarily lead to an immediate increase in rankings, but can even have the opposite effect. The graphic shows how positive Link building to a slump in the GoogleRanking can lead, followed by a steady increase.

Google patent

The key here is patience: Google is slow to reward good white-hat SEO practices if you give them time. If you overreact to a negative jump in your Google search engine results, Google may flag your activity, recognizing that you are trying to trick the system to get to the first page.

Good SEO takes time. Let the Google Dance do not deviate from your SEO strategies: Take the fluctuations in stride and continue to implement quality SEO practices, and your Google rankings will slowly rise.

« Back to Glossary Index

FAQ

What is the Google Dance?

The Google Dance is a process used by Google to update its index. Google may perform an index update every month or every few weeks. During this process, a website's rankings may fluctuate between the starting point and the ending point.

Why is the Google Dance used?

The Google Dance is used to keep Google's search index up to date. This means that new pages and changes to pages that are already in the index are added to the index. This helps Google to keep its search results up to date.

How does the Google Dance affect rankings?

The Google Dance can affect a website's rankings as new pages are added to the index and changes are made to existing pages. Therefore, it is important to understand that your rankings may fluctuate during the Google Dance.

Is the Google Dance a regular process?

Yes, the Google Dance is a regular process. Google can update the index every month or every few weeks.

How can I protect my rankings during the Google Dance?

To protect your rankings during the Google Dance, it's important that your website is technically correct and that your content is relevant and high quality. This will help you maintain your rankings when Google updates the index.

Can I influence the Google Dance?

No, you cannot influence the Google Dance. The process is controlled by Google and cannot be influenced directly.

How long does the Google Dance last?

The Google Dance can take a few days or weeks. The exact time depends on how many changes need to be made to the pages.

Can I see when the Google Dance is happening?

No, you cannot see when the Google Dance takes place. It depends on Google when the company executes the process.

What is the term "Google Dance" all about?

The term "Google Dance" refers to the process used by Google to keep the search index up to date. This process can cause rankings to fluctuate.

Can my website get damaged during the Google Dance?

No, your website will not be damaged during the Google Dance. However, there may be fluctuations in the rankings that you should be aware of.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

All contributions

Social Media & Links: