XING

What is XING?

If you are doing business or planning to do business in GermanyAustria or Switzerland, sooner or later you will encounter Xing bump. In short, Xing is the German equivalent of Linkedin. It is an online business networking platform that helps you connect with like-minded people, find new jobs and share knowledge and insights via your feed and in interest groups.

If Linkedin is the international globetrotter making connections around the world, it is Xing the locally oriented professional who focuses on building a network in the German-speaking region.

Xing currently has a network of around 15 million people within GermanyAustria and Switzerland. If you are a B2B company and are looking for decision makers in German companies, you could Xing be a way to reach suitable people.

Who is on Xing?

According to Xing the majority of users are experienced professionals, managers or people in management positions. More than a third of them have a university degree. IT, financial and retail service providers appear to be the most common sector for Xing-User to be.

1. company profile

This option is ideal for employer branding, job advertisements and recruitment. You can effectively present yourself to the outside world by publishing your company concepts, visions and job offers on the site.

2. company side

THE online business networking platform is suitable for generating leads, increasing brand awareness and as a channel for communicating with customers and prospects. This allows users to follow your business page and receive news and updates from your company directly in their newsfeed.

Can you just create a company profile on XING and post a few ads now and then?

The short answer is: Yes. However, you must bear in mind that Xing is a social media platform.

Think of a social media application, for example Facebook. There you can set up a profile to easily post ads for your company, product or service. To reach as many people as possible, you should also publish new posts within your feed on a regular basis. This will ensure that users get a better picture of their business. Most companies have content in their feed but do not publish it regularly.

As with all marketing areas, it depends on which industry you are in and for what purpose you Xing want to use.

You can place different types of ads on Xing:

• Xing-Advertisements (basic ads for news, products, content, events, groups, business pages, etc.) incl. videos
• Sponsored articles (targeted ads in the Xing-newsletter and in industry newsletters)
• Sponsored mailings (enables sending direct e-mails to the target group)
• Display campaigns(in a wide variety of formats)

As with all marketing methods, success is not guaranteed. Whether Xing is a suitable platform for you or not, you have to try it out.

If you have an in Germany B2B company and want to acquire new customers online, it may make sense for you to have at least a company profile on Xing erstellen. Ob Sie aktiv für organische Inhalte in diesem sozialen Netzwerk werben oder diese weitergeben, hängt von Ihrer Branche und Ihren Unternehmenszielen ab. Möchten Sie das Netzwerk einfach als „Visitenkarte“ nutzen oder soll es zu einem Marketingkanal für aktive Lead-Generierung werden?