SEO (Search Engine Optimization) is a collection of strategies aimed at ranking websites higher in the organic search results of search engines like Google and Bing. SEO involves optimizing the website for search engines by ensuring that relevant keywords and other SEO best practices are found and evaluated.

Why is SEO important?

SEO is an absolutely necessary strategy to get your business ranked in search engine results pages and get more website visitors. Since search engines like Google are an evergreen channel, this means that those who focus on SEO will have a constant source of traffic for their website.

What are the main SEO strategies?

The most important SEO strategy is to identify and use relevant keywords to optimize your website. Other strategies include performing technical SEO audits, creating link-building campaigns, optimizing meta tags and titles, publishing content, and editing URLs.

How long does it take to get SEO results?

Depending on the scope of the SEO strategy, it can take anywhere from six months to a year before you see results. Remember that SEO is a long process that needs to be monitored and adjusted regularly to get the best results.

Which tool can I use to monitor my SEO?

There are many tools that can help you monitor your SEO performance. Some of the most popular tools are SEMrush, Ahrefs and Moz. These tools provide you with a detailed analysis of your SEO performance, as well as other useful features like keyword research and SEO reports.

Can H1 and H2 headings improve my SEO?

Yes, they can. H1 and H2 headings are very useful in helping search engines identify the topics of each page. If you use relevant keywords in your H1 and H2 headings, you will rank higher in search engines.

How can I get more backlinks?

The best way to get more backlinks is to stick to a good link building strategy. This includes creating content that other websites may link to, as well as creating guest posts or establishing partnerships with other websites.

Should I optimize my site for mobile devices?

Yes, you should. The number of users accessing your website via mobile devices (especially smartphones) is constantly increasing. Therefore, it is important that your website is optimized for mobile devices to provide an excellent user experience.

What kind of content should I publish on my website?

It's important to publish content on your website that is relevant to your target audience. This can be blogposts, videos, infographics, eBooks or podcasts. The purpose of the content is to grab your audience's attention and increase the likelihood that they will return to your website.

Can I optimize my SEO myself or should I hire a professional company?

It is possible for you to optimize your SEO yourself, but it is advisable to hire a professional SEO company to ensure that your SEO strategy is effective and your website ranks higher in search engines. A professional SEO company can create strategies tailored to your specific needs and help you reach your target audience faster.

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The WOLF OF SEO Glossary

ALL IMPORTANT TERMS - AROUND SEO AND ONLINE MARKETING DISCLOSURE

Explanation

What is SEO?

The Search Engine Optimization (or also briefly: SEO) includes all measures to improve and optimize a website. This is for the purpose of placing a website better in the top search results of search engines such as Google in order to increase the number of visitors the website receives from search engines.

There are over 200 factors that go into SEO that include both onpage (like technical SEO and Content-optimization) as well as offpage (such as Backlinks and social media) factors. More about this in our following SEO-Glossary.