Outreach

What is Outreach?

The so-called Outreach (also known as link outrach) is one of the methods used to Webmaster the development of valuable Backlinks aim to improve the Google rankings of your website.

A company can achieve this in a number of ways. Some examples typical methods here are e-mail, social media, and Influencer-Outreach.

Each of the above involves contacting people, for example, to persuade them to make a Guest article of you to post on your website or your own blog to create a Backlinks to your website. The typical "give & take" in this case is that the blogger gets free and unique Content (so called Unique Content) from you, which he can provide to his interested followers and in return you get a backlink that potentially improves your own Google rankings and strengthens your site.

Example: Email Outreach

This method involves emailing people directly and asking them to link to your website.

However, you can't just send emails to people completely unfiltered. Do proper research and find websites that are relevant to your link building purposes. Create a personalized email to the owners/Webmaster and make them a value proposition. This could be in the form of critical feedback on their website or by pointing out a few broken links. In return, and as a nice favor, ask them to link to your website.

Benefits of outreach and how it helps your SEO

The Outreach fulfills various purposes for the construction of your website:

1. Since for the Ranking both the volume and the quality of the links are relevant for Google, obtaining links from established websites is a good way to "Link-Juice" to get.
2. The biggest challenge for new businesses looking to make a name for themselves in their niche is that very few have heard of them. Even if they produce great content on a weekly basis and proactively promote it on social media, they still often need big names to link to you to get more Traffic and improve their search results.
3. When you get links from expert websites that are relevant to your industry, you benefit immensely from their credibility.
4. By writing for an established or popular website, you're exposing your content to a whole new (and highly relevant) audience. This has the effect of driving more visitors to your site and increasing your readership and social media following, both of which are beneficial from an SEO perspective.
5. Google takes into account the Ranking also the social signals (Social Signals) of a website. The popularity of a website benefits immensely from the "popularity" of its owners. If the owner of a small business is a well-known and trusted figure in a niche (and guest-Blogging is an excellent way to achieve this), its website will in return have a Ranking-thrust received.

Also, popularity on social media is a self-perpetuating factor. The more people see that you and your content are relevant, the more people will follow you.