Anchor text

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What is an anchor text

What is an anchor text:

Anchor text is the clickable text in a Hyperlink. Best SEO practices dictate that anchor text is relevant to the page you are linking to and not to general text. The blue, underlined Anchor text is the most common web standard, although it is possible to change the color and underlining through HTML code. The keywords in the link text are one of the many signals that search engines use to determine the subject of a web page.

The Anchor text is also called a link label or link title. The words contained in the anchor text determine the Rankingthat the page receives from search engines such as Google or Yahoo and Bing. Links without Anchor text occur frequently on the web and are known as naked URLs or URL-anchor texts. Various Browser show Anchor text differently, and the correct use of Anchor text can help the page associated with the rank for these keywords in search engines.

Anchor text variations

When websites aggressively create exact match anchor texts, it triggers a Google spam filter. It's unnatural for web pages that link to your site to all use the exact same Anchor text have. A little anchor text variation is natural, just as a large portion of links on the Internet are naked URLs and brand anchor texts.

Types of anchor texts

1. more precise Anchor text (Exact Match Anchor): That is when the Anchor text exactly the same as the mainKeyword Corresponds to what you want to rank for. Example: If you want to rank for "best running shoes" and the link looks like this: "Here you can find the best running shoes". Running shoes".

2. partial fit Anchor text (Partial Match Anchor): This contains the mainKeywordbut also other text. Example: "Look at these Running shoes for summer on."

3. generic Anchor text: These are common words or phrases, such as "here", "click", "website", etc. For example: "For more information click here."

4. nude URL: This is simply the raw web address without any Anchor text, e.g. "".

5. fire anchor: Here, the brand name is used as Anchor text used, for example: "You can find shoes at Adidas".

6. thematically more suitable Anchor text: The text is related to the content of the linked page, but not necessarily to the exact Keyword, e.g. "Tips for buying shoes".

7. long form Anchor text: A longer sentence or even a whole paragraph can be used as a Anchor text serve. Example: "If you want to know how to find the best pair of running shoes for you, read this detailed guide".

Best Practices for Use:

  • Diversity is the key: Do not always use the same Anchor text. This looks unnatural and could be considered "over-optimization" by Google.
  • Avoid too many exact matches: Too many Exact Match Anchors can be considered spam. So use them carefully and in moderation.
  • Consider intention of use: The Anchor text should always match the content of the linked page and make sense to the user.
  • Avoid overuse of generic anchor texts: An occasional "click here" is okay, but if that's all you use, you're missing out on potential SEO benefits.
  • Use naked URLs sparingly: They can be useful for showing a natural link profile, but they don't provide the same SEO benefit as descriptive anchor texts.

WordPress plugins for anchor text optimization

  1. Yoast SEO: This Plugin is one of the most commonly used for the optimization of the Search engine optimization on your website. It allows you to define and monitor anchor texts for internal and external links.
  2. Internal Link Building: With this Plugin you can easily add and manage internal links on your website. You can also set anchor texts for these links.
  3. SEO Smart Links: This Plugin allows you to automatically create and manage internal and external links on your website. You can also set anchor texts for these links.
  4. Link Whisper: This Plugin allows you to create and manage internal links on your website automatically. It also offers the possibility to set anchor texts.

There are many other WordPress plugins that you can use to manage anchor texts. However, it is important to note that overuse of anchor texts can be considered spamming and can affect your search engine optimization. Therefore, it is important to choose and manage anchor texts carefully.

I recommend that you take a close look at the features and reviews of each plugin before choosing and installing one to make sure that it meets your needs and works well. It's also important to make sure that the plugins you use are updated regularly to make sure they are compatible with the latest version of WordPress and that they don't have any security vulnerabilities.


1. provide context: Anchor texts are like little signs. They give both users and search engines a taste of what to expect on the linked page. Imagine you're reading an article about fitness and you come across the link "best running shoes". Even before you click on it, you have a pretty good idea of what to expect on the next page, right?

2. improvement of the ranking: Google and other search engines use anchor texts to find out what the linked page is about. For example, if many websites link to the Anchor text "best chocolate muffins" link to your muffin article, that's a hint to Google that your article probably offers really relevant info on the topic.

3. strengthen internal linking structure: With the right anchor texts, you can ensure that visitors stay longer on your website. If someone reads an article about "tips for mountain climbing" and clicks a link with the Anchor text "best mountaineering gear," there's a good chance he'll click on it to learn more.

4. naturalness of the link profile: A diverse set of anchor texts shows search engines that your link profile has grown naturally. If all links to your page had the same Anchor text this could look like manipulative link building to Google. It's like spices in cooking: A pinch of everything makes the dish round!

5. branding: Anchor texts can also help strengthen your brand. If a lot of people are using your brand name as Anchor text link to you, it signals trust and awareness in the industry.

6. CTR (Click-through rate) increase: Meaningful anchor texts can arouse readers' curiosity and motivate them to click on a link. A vague "click here" is less attractive than a snappy "10 insider tips for camping".


However, there are also some disadvantages to using anchors. First, they can sometimes be considered spam if used too often. Second, if anchors are not used correctly, they can lead to a poor user experience. Third, anchors can enhance the content of a website, but if they are used too often, it can be difficult to understand the meaning.

Use cases

1. control links on your website: Anchor texts help your website visitors (and search engines, too) understand what the linked page is about. For example, if you have a blog post about "vegan brownie recipes" and link to "vegan chocolate cake," a good Anchor text "vegan chocolate cake". This way, the reader knows exactly what to expect when he clicks on the link.

2. improvement of internal linking: Internal linking plays a big role in SEO. With the right anchor texts you can increase the Relevance of certain keywords on your website and increase the "Link Juice" (the link power) to pass on important pages. For example, if you have an ultimate guide about "mountain biking", you could link from other relevant articles with the Anchor text "ultimate mountain bike guide" link to it.

3. optimize backlink profile: When other websites link to your page (Backlinks), the Anchor text also plays a role. It gives search engines an indication of what your page is about and how relevant it is for certain topics or keywords. If many trusted pages are linked to the Anchor text "digital marketing expert" to your site, it could improve your chances of ranking for that term.

4. prevent over-optimization: A too frequent use of exact matches in the Anchor text can lead to problems. Google might consider this as an unnatural link profile. With a variety of anchor texts you show Google that your links are natural and not manipulative.

5. increase brand awareness: Sometimes it makes sense to use your brand name or your website'sURL as Anchor text especially if you are linked from other websites. This strengthens brand association and recognition.

6. use call-to-action: Sometimes you want users to take a specific action, such as start a download, sign up for a newsletter, or buy a product. In such cases, anchor texts like "Download now", "Sign up" or "Buy it here" might be useful.

Illustration: Imagine you're writing an article about apples. Instead of just linking "here" when you want to point to a page with the health benefits of apples, it would be much more meaningful (and better for SEO) if the link itself reads "health benefits of apples".

Overall, anchor text optimization is about giving users and search engines clear indications of what to expect from a linked page and strengthening your website's link structure.

Typical mistakes when using anchor texts

Here are the typical mistakes and how to avoid them:

1. Overoptimization of the anchor text:
Imagine you want to work with the Keyword "red sneakers" rank and every one of your inbound links has exactly that Anchor text. Google will find this strange. It looks unnatural, almost like you're trying to trick the system.

🛠 Solution: Use a mixture of exact Keyword-anchor texts, brand names and generic anchor texts such as "here" or "website".

2. incoherent anchor texts:
Imagine you have a page about "vegan recipes", but the Anchor text is "Cheap cars". This does not match and confuses both users and search engines.

🛠 Solution: Make sure that your Anchor text is relevant to the linked page.

3. too many generic anchor texts:
If all your links say "here" or "learn more," that doesn't give search engines a clear idea of what your site is about.

🛠 Solution: Use generic anchor texts in moderation and combine them with keyword-rich and branded anchor texts.

4. use of overlong anchor texts:
No one wants to click on half a paragraph as a link. It's cluttered and looks strange to users.

🛠 Solution: Hold your Anchor text short and concise. It should briefly summarize the content of the landing page and be no longer than necessary.

5. links to irrelevant or bad websites:
The Anchor text can be as perfect as it is, if the target of the link is of low quality or irrelevant, it does more harm than good.

🛠 Solution: Link only to high quality and relevant pages. Imagine the link is a recommendation from you - would you recommend this page to your best friend?

6. always the same Anchor text:
Repetition is sometimes good, but not when it comes to anchor texts. If every link has the same Anchor text has, it looks unnatural.

🛠 Solution: Be creative! Use variations of your main keyword, related terms, or questions users might ask.

In summary: The art of setting anchor text is balance. You want to be relevant and helpful without seeming over-optimized or spammy. Always think about what makes the most sense to the user, and you'll probably go in the right direction! 👍


nkertexts in SEO are like spices in cooking. Used correctly, they can enhance the taste, i.e. the value and the Relevance of a page enormously. They provide valuable clues not only to search engines, but also to users about what is behind a link. A well chosen Anchor text can make the difference between someone clicking on a link or not.

Think of it this way: If you're reading an exciting book and come across a clue that says, "Turn to page 123 for the surprising twist," you'll probably turn the page with curiosity, right? That's exactly what anchor texts for web pages do.

But as with spices in the kitchen, it's all about the right mix. Too much of one Anchor text can be just as harmful as too little. The goal is to create natural diversity. Only salt in the soup? Boring and unhealthy. Only exact matches in the Anchor text? A no-go, this could look like an over-optimized, unnatural link building for Google.

And always remember that anchor texts are not only there for search engines. They should serve users first and foremost and help them find their way through the vast flood of information on the Internet.

So in the SEO world, anchor texts are indispensable tools. Use them wisely, and they can help you get the Traffic and significantly increase the visibility of your page! 🚀

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What is anchor text SEO? arrow icon in accordion
Anchor text SEO refers to the use of anchor text as part of search engine optimization. It involves the use of keywords in anchor text to rank web pages higher in search results. Anchor texts are links that point from one web page or document to another. They can be in different formats such as text, images or videos.
How important is anchor text SEO? arrow icon in accordion
Anchor text SEO is an important part of search engine optimization and a way to improve a website's ranking in search results. It is an effective tool to drive traffic to your website by using relevant anchor text on external websites.
How to use anchor text SEO successfully? arrow icon in accordion
Successful anchor text SEO is a combination of the right keywords and the right linking from external websites. To be successful, you need to understand how search algorithms work, which keywords are important for your industry, and how to link the anchor texts on external websites.
How is anchor text SEO different from other SEO techniques? arrow icon in accordion
Unlike other SEO techniques, Anchor Text SEO focuses on linking external websites through the use of keywords in the anchor text. While other SEO techniques such as content optimization, keyword research and on-page optimization focus on your own website and its optimization, anchor text SEO focuses on linking external websites by using keywords in the anchor text and thus increasing the visibility of your website.
What types of anchor text can I use? arrow icon in accordion
There are several types of anchor text that you can use to link to external websites. These include exact keywords, generic keywords, industry keywords, keywords with links, and even brand new keywords.
What tools can I use for anchor text SEO analysis? arrow icon in accordion
There are several tools that can help you analyze your anchor text SEO process. These include analytics tools like Google Search Console and Moz Rank Tracker, which can give you a detailed analysis of the links.
What influence does anchor text SEO have on ranking? arrow icon in accordion
Anchor text SEO can have a positive impact on your website's ranking. By using anchor text that contains high-quality external links, you can improve your ranking by generating a higher number of backlinks to your website.
What keywords should I use in my anchor text? arrow icon in accordion
Using keywords that are relevant to your industry is an important part of the anchor text SEO process. Therefore, make sure that you use keywords that are relevant to your target audience in your anchor text.
How often should I update my anchor texts? arrow icon in accordion
It is recommended to update your anchor texts regularly to make sure that the keywords used are still relevant. It is also important to check the external links and make sure they are still intact and linking to your website.
Can I write my own anchor texts? arrow icon in accordion
Yes, you can write your anchor texts yourself. However, it is advisable to hire a professional SEO company to ensure that all keywords used are relevant and that your anchor texts are properly formatted and optimized.

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