What are title tags?
Title tags are an HTML element located in the section of your web page's HTML code. In terms of SEO, they are like the title of your book for the demographics of your two main types of readers: Humans and Robots.
People need to know what to expect on your page when they click on the link. The robots (crawlers) prioritize your page and its content by a variety of factors, one of which is very important SEO-.Ranking-signal is the title tag.
Let's take a look at title tags and best practices to ensure they are optimized for crawlers and readers alike.
In the HTML code of your web page they should look like this:
These titles can appear in:
- Search engine results
- Social media posts
- Chat messages
Why are title tags important?
Title tags are important because they tell readers what information is available when a user clicks on a page.
They are important to the search engines for the same reason, except that they also serve to Relevance of the website as a result of a search query.
If Google doesn't like your title tag, then it can be changed by Google to better suit the needs of the users. If this happens, you can bet that it will most likely not be positive for you.
Improve your keyword rankings with Title Tags
Elements of a
To ensure that your title tags are relevant to readers and search engines, they should follow the methods and guidelines below.
Title tags should be 50-60 characters in length. Google is not explicitly told that title tags should be this length; however, if your title is longer than 60 characters, you risk having it cut off in the middle.
Too long web page titles
Try to avoid those cringe-worthy three dots at the end of your title so that users can get the whole story about what your website is about. Also, stay away from all caps in your title tag, as they take up more character space than lowercase letters.
If you are not sure what your page title will look like when you publish it, you can use the Yoast SEO WordPress Plugin to optimize your title tag and make sure it's not too long.
Perhaps even more important than the length in your website title tags are the keywords you use. Title tags can do wonders for your SEO when optimized with the right keywords. Enter your most important and desired keywords to rank for in the title, but don't overdo it!
Google can Keyword-spamming easily and can change the title of your web page if it feels that you are just throwing in different variations of a keyword.
Groom your cat: a guide to cat care for well-groomed domestic cats | Animal Care
The keyword "grooming" appears four times, which is way too much. A simple "How to properly care for your cat" would certainly suffice here.
The one thing this example does well, however, is to place the keyword at the beginning of the query. It is a best practice to place the main keyword as close to the beginning of the title as possible. Of course, there are cases where the word may appear towards the end of a result, but it is a safe practice to place the keyword as close to the beginning as possible.
Practical tips for good title tags
When creating title tags in SEO, you should keep in mind some important points. Here are detailed explanations and practical examples for each tip:
- Relevance: Make sure that the Title Tag accurately describes the main topic of your page and contains relevant keywords. Avoid irrelevant and misleading information. Example: If your page offers a recipe for chocolate cake, a relevant Title Tag are: "Simple chocolate cake - step by step recipe".
- Length: The ideal length of a title tag is between 50 and 60 characters. Longer Title Tags may be truncated by search engines, while shorter ones may not be informative enough. Example: Instead of "The best tips and tricks to make the perfect, delicious, homemade pizza", use "Perfect homemade pizza - top tips & tricks".
- Keyword-placing: Place important keywords at the beginning of the title tag if possible, as they are weighted more heavily by search engines. Example: "Fahrradreparatur Berlin - Werkstatt & Service | Fahrradladen XYZ" instead of "Fahrradladen XYZ - Werkstatt & Service | Fahrradreparatur Berlin".
- Uniqueness: Each page of your website should have a unique Title Tag have to Duplicate Content to avoid and the Relevance of each page for search engines to increase. Example: Make sure the blog section of your website has different title tags, e.g. "5 reasons why yoga is good for your health - Blog | Gym ABC" and "7 tips to improve your running performance - Blog | Gym ABC".
- Brand name: Add your brand name at the end of the title tag to increase recognition. Example: "Main keyword - secondary keyword | brand name" like "Electric toothbrushes - comparison & buying guide | DentalShop".
- Readability: Make sure that the Title Tag is appealing to human users and easy to understand. Avoid unnecessary repetition or just stringing keywords together. Example: Instead of "SEO, Search engine optimization, SEO Tips, SEO strategy, SEO Ranking", use "SEO Tips: Strategies for better search engineRanking".
- Separator: Use separators like hyphens (-) or pipes (|) between the different elements of the title tag to make them clear and easy to read. Example: "Web Design Tips - Responsive Design | WebAgency 123" instead of "Web Design Tips Responsive Design WebAgency 123".
- Optimization for local search queries: If your website targets a local audience, you should include the geographic location in the Title Tag to record the local Relevance to increase. Example: "Florist Munich - Bouquets & Arrangements | Flowers
25 examples of optimized title tags
|Keyword||Title Tag||Number of characters|
|"SEO Tips"||"10 Tips for Better SEO - Optimize Your Website"||55|
|"Social Media Marketing"||"Successful Social Media Marketing: Tips & Tricks."||49|
|"Content Marketing"||"Effective content marketing: how to reach your target audience"||55|
|"E-commerce"||"E-commerce-Strategies: How to optimize your online store".||51|
|"Email Marketing"||"Email marketing: tips for successful campaigns"||42|
|"Search Engine Optimization"||"Search Engine Optimization: The Ultimate Guide."||47|
|"Link Building"||"Link building: increase your visibility in search engines".||51|
|"Keyword-Research"||"Keyword-Research: The first step to successful SEO".||53|
|"Onpage Optimization"||"Onpage Optimization: How to Optimize Websites for Search Engines."||58|
|"Metadata"||"Metadata: How to increase your visibility in search engines".||47|
|"Google Analytics"||"Google Analytics: How to track your SEO successes".||45|
|"Google My Business"||"Google My Business: Optimize Your Online Presence in Google Search."||55|
|"SEO Tips for Small Businesses"||"SEO for small businesses: 10 tips for better Ranking"||60|
|"Social Media Marketing for E-commerce"||"E-commerce and social media: 10 strategies for your online store".||58|
|"Content Marketing for B2B Companies"||"B2B content marketing: how to reach your target audience"||55|
|"E-commerce SEO Optimization"||"E-commerce SEO: Optimize your online store for search engines".||57|
|"Email Marketing Automation"||"Email Marketing Automation: Tips & Tricks for Successful Campaigns."||62|
|"Search Engine Optimization for Local Businesses"||"Local Search Engine Optimization: How to get found in your region".||62|
|"Link Building for Beginners"||"Linkbuilding beginner guide: increase your visibility in search engines".||62|
|"Keyword-Research for long-term SEO"||"Long-term SEO: The first step with Keyword-Research"||57|
|"Onpage Optimization for Higher Conversions."||"Onpage optimization: how to optimize websites properly".||58|
|"Metadata Optimization for better Ranking"||"Metadata Optimization: How to increase your visibility in search engines".||57|
|"Google Analytics for SEO Tracking"||"Google Analytics for SEO: How to track your successes".||49|
|"Google My Business Optimization for Local SEO"||"Google My Business Optimization: More Visibility on Google"||62|
Title tags have many advantages. First of all, they help search engines understand the meaning of a page or article, making them an essential part of search engine optimization (SEO). Title tags can also help the page show up better in search results, which in turn can attract more visitors.
Despite their advantages, title tags also have some disadvantages. First of all, they can be easily misunderstood if they are too long or not written well. Furthermore, they can be too bulky for search engines if they contain too many keywords, which can make them useless for search engines.
5 typical mistakes when creating title tags
- Exceeding the maximum number of characters allowed: Title tags should generally be no longer than 60 characters, as Google only displays a limited number of characters in search results. If the title tag is too long, it will be truncated, which can result in important information being missing and therefore less appealing to users.
- Use of unnecessary keywords: Use of unnecessary keywords in title tags can make the tag look unnatural and incomprehensible, making it less appealing to users.
- Missing Relevance: Title tags should be relevant to the page and the content on it to get users to click on the link.
- Use of duplicates: Use of duplicate title tags may result in the website not being indexed properly and therefore less likely to appear in search results.
- Use of unnecessary abbreviations or jargon: Using unnecessary abbreviations or jargons in title tags can make the tag incomprehensible to users and thus less appealing. It is important to formulate the title tags in simple and understandable words so that they are understood by as many users as possible.
Title tags are an essential part of search engine optimization and can help a page show up better in search results. They can also help pages with similar topics be found more easily. However, if not used properly, they can lead to misunderstandings and poor rankings.« Back to Glossary Index