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Title tags are an HTML element located in the section of your web page's HTML code. In terms of SEO, they are like the title of your book for the demographics of your two main types of readers: Humans and Robots.
People need to know what to expect on your page when they click on the link. The robots (crawlers) prioritize your page and its content by a variety of factors, one of which is very important SEO-.Ranking-signal is the title tag.
Let's take a look at title tags and best practices to ensure they are optimized for crawlers and readers alike.
In the HTML code of your web page they should look like this:
<head>
Your title goes here.
</head>
These titles can appear in:
- Search engine results
- Social media posts
- Chat messages
- Browser-Tabs
Title tags are important because they tell readers what information is available when a user clicks on a page.
They are important to the search engines for the same reason, except that they also serve to Relevance of the website as a result of a search query.
If Google doesn't like your title tag, then it can be changed by Google to better suit the needs of the users. If this happens, you can bet that it will most likely not be positive for you.
Elements of a tag andBest practices:</strong><br>To ensure that your title tags are relevant to readers and search engines, they should follow the methods and guidelines below.</p>
<p><strong>Length</strong></p>
<p>Title tags should be 50-60 characters in length. Google is not explicitly told that title tags should be this length; however, if your title is longer than 60 characters, you risk having it cut off in the middle.</p>
<p><strong>Too long web page titles</strong></p>
<p>Try to avoid those cringe-worthy three dots at the end of your title so that users can get the whole story about what your website is about. Also, stay away from all caps in your title tag, as they take up more character space than lowercase letters.</p>
<p>If you are not sure what your page title will look like when you publish it, you can use the <a href="https://wolf-of-seo.de/blog/yoast-seo-plugin-fuer-wordpress-lohnt-es-sich/" data-internallinksmanager029f6b8e52c="71" title="Yoast SEO">Yoast</a> SEO WordPress <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Plugin</span> to optimize your title tag and make sure it's not too long.</p>
<p><strong>Keywords</strong></p>
<p>Perhaps even more important than the length in your website title tags are the keywords you use. Title tags can do wonders for your SEO when optimized with the right keywords. Enter your most important and desired keywords to rank for in the title, but don't overdo it!</p>
<p>Google can <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-spamming easily and can change the title of your web page if it feels that you are just throwing in different variations of a keyword.</p>
<p><strong>Example:</strong> <br>Groom your cat: a guide to cat care for well-groomed domestic cats | Animal Care<br>The keyword "grooming" appears four times, which is way too much. A simple "How to properly care for your cat" would certainly suffice here.</p>
<p>The one thing this example does well, however, is to place the keyword at the beginning of the query. It is a best practice to place the main keyword as close to the beginning of the title as possible. Of course, there are cases where the word may appear towards the end of a result, but it is a safe practice to place the keyword as close to the beginning as possible.</p>
<p></p>
<h2 class="wp-block-heading"><strong>Practical tips for good title tags</strong></h2>
<p>When creating title tags in SEO, you should keep in mind some important points. Here are detailed explanations and practical examples for each tip:</p>
<ol>
<li><strong><span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Relevance</span>: </strong>Make sure that the <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span> accurately describes the main topic of your page and contains relevant keywords. Avoid irrelevant and misleading information. Example: If your page offers a recipe for chocolate cake, a relevant <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span> are: "Simple chocolate cake - step by step recipe".</li>
<li><strong>Length:</strong> The ideal length of a title tag is between 50 and 60 characters. Longer Title Tags may be truncated by search engines, while shorter ones may not be informative enough. Example: Instead of "The best tips and tricks to make the perfect, delicious, homemade pizza", use "Perfect homemade pizza - top tips & tricks".</li>
<li><strong><span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-placing:</strong> Place important keywords at the beginning of the title tag if possible, as they are weighted more heavily by search engines. Example: "Fahrradreparatur Berlin - Werkstatt & Service | Fahrradladen XYZ" instead of "Fahrradladen XYZ - Werkstatt & Service | Fahrradreparatur Berlin".</li>
<li><strong>Uniqueness: </strong>Each page of your website should have a unique <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span> have to <a href="https://wolf-of-seo.de/blog/duplicate-content-und-seo-2019/" data-internallinksmanager029f6b8e52c="78" title="Duplicate Content">Duplicate Content</a> to avoid and the <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Relevance</span> of each page for search engines to increase. Example: Make sure the blog section of your website has different title tags, e.g. "5 reasons why yoga is good for your health - Blog | Gym ABC" and "7 tips to improve your running performance - Blog | Gym ABC".</li>
<li><strong>Brand name:</strong> Add your brand name at the end of the title tag to increase recognition. Example: "Main keyword - secondary keyword | brand name" like "Electric toothbrushes - comparison & buying guide | DentalShop".</li>
<li><strong>Readability:</strong> Make sure that the <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span> is appealing to human users and easy to understand. Avoid unnecessary repetition or just stringing keywords together. Example: Instead of "SEO, <a href="https://wolf-of-seo.de/en/" data-internallinksmanager029f6b8e52c="79" title="SEO Agency">Search engine optimization</a>, <a href="https://wolf-of-seo.de/blog/seo-tipps/" data-internallinksmanager029f6b8e52c="76" title="SEO Tips">SEO Tips</a>, SEO strategy, SEO <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Ranking</span>", use "SEO Tips: Strategies for better search engine<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Ranking</span>".</li>
<li><strong>Separator:</strong> Use separators like hyphens (-) or pipes (|) between the different elements of the title tag to make them clear and easy to read. Example: "Web Design Tips - Responsive Design | Web<a href="https://wolf-of-seo.de/en/" data-internallinksmanager029f6b8e52c="19" title="SEO Agency">Agency</a> 123" instead of "Web Design Tips Responsive Design WebAgency 123".</li>
<li><strong>Optimization for local search queries:</strong> If your website targets a local audience, you should include the geographic location in the <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span> to record the local <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Relevance</span> to increase. Example: "Florist Munich - Bouquets & Arrangements | Flowers</li>
</ol>
<p></p>
<p></p>
<h2 class="wp-block-heading"><strong>25 examples of optimized title tags</strong></h2>
<figure class="wp-block-table"><table><tbody><tr><td><strong><span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span></strong></td><td><strong><span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Title Tag</span></strong></td><td><strong>Number of characters</strong></td></tr><tr><td>"SEO Tips"</td><td>"10 Tips for Better SEO - Optimize Your Website"</td><td>55</td></tr><tr><td>"Social Media Marketing"</td><td>"Successful Social Media Marketing: Tips & Tricks."</td><td>49</td></tr><tr><td>"Content Marketing"</td><td>"Effective content marketing: how to reach your target audience"</td><td>55</td></tr><tr><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">E-commerce</span>"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">E-commerce</span>-Strategies: How to optimize your online store".</td><td>51</td></tr><tr><td>"Email Marketing"</td><td>"Email marketing: tips for successful campaigns"</td><td>42</td></tr><tr><td>"Search Engine Optimization"</td><td>"Search Engine Optimization: The Ultimate Guide."</td><td>47</td></tr><tr><td>"Link Building"</td><td>"Link building: increase your visibility in search engines".</td><td>51</td></tr><tr><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-Research"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-Research: The first step to successful SEO".</td><td>53</td></tr><tr><td>"Onpage Optimization"</td><td>"Onpage Optimization: How to Optimize Websites for Search Engines."</td><td>58</td></tr><tr><td>"<a href="https://wolf-of-seo.de/en/was-ist/metadata/" data-internallinksmanager029f6b8e52c="45" title="Metadata">Metadata</a>"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Metadata</span>: How to increase your visibility in search engines".</td><td>47</td></tr><tr><td>"<a href="https://wolf-of-seo.de/blog/google-analytics-top-berichte-fuer-anfaenger/" data-internallinksmanager029f6b8e52c="77" title="Google Analytics">Google Analytics</a>"</td><td>"Google Analytics: How to track your SEO successes".</td><td>45</td></tr><tr><td>"Google My Business"</td><td>"Google My Business: Optimize Your Online Presence in Google Search."</td><td>55</td></tr><tr><td>"SEO Tips for Small Businesses"</td><td>"SEO for small businesses: 10 tips for better <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Ranking</span>"</td><td>60</td></tr><tr><td>"Social Media Marketing for <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">E-commerce</span>"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">E-commerce</span> and social media: 10 strategies for your online store".</td><td>58</td></tr><tr><td>"Content Marketing for B2B Companies"</td><td>"B2B content marketing: how to reach your target audience"</td><td>55</td></tr><tr><td>"<a href="https://wolf-of-seo.de/en/services/ecommerce/" data-internallinksmanager029f6b8e52c="33" title="E-commerce SEO">E-commerce SEO</a> Optimization"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">E-commerce</span> SEO: Optimize your online store for search engines".</td><td>57</td></tr><tr><td>"Email Marketing Automation"</td><td>"Email Marketing Automation: Tips & Tricks for Successful Campaigns."</td><td>62</td></tr><tr><td>"Search Engine Optimization for Local Businesses"</td><td>"Local Search Engine Optimization: How to get found in your region".</td><td>62</td></tr><tr><td>"Link Building for Beginners"</td><td>"Linkbuilding beginner guide: increase your visibility in search engines".</td><td>62</td></tr><tr><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-Research for long-term SEO"</td><td>"Long-term SEO: The first step with <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Keyword</span>-Research"</td><td>57</td></tr><tr><td>"Onpage Optimization for Higher Conversions."</td><td>"Onpage optimization: how to optimize websites properly".</td><td>58</td></tr><tr><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Metadata</span> Optimization for better <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex='0' role='link'>Ranking</span>"</td><td>"<span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Metadata</span> Optimization: How to increase your visibility in search engines".</td><td>57</td></tr><tr><td>"Google Analytics for SEO Tracking"</td><td>"Google Analytics for SEO: How to track your successes".</td><td>49</td></tr><tr><td>"Google My Business Optimization for Local SEO"</td><td>"Google My Business Optimization: More Visibility on Google"</td><td>62</td></tr></tbody></table></figure>
<h2 class="wp-block-heading"><strong>Advantages</strong></h2>
<p>Title tags have many advantages. First of all, they help search engines understand the meaning of a page or article, making them an essential part of search engine optimization (SEO). Title tags can also help the page show up better in search results, which in turn can attract more visitors.</p>
<h2 class="wp-block-heading" id="h-nachteile">Disadvantages</h2>
<p>Despite their advantages, title tags also have some disadvantages. First of all, they can be easily misunderstood if they are too long or not written well. Furthermore, they can be too bulky for search engines if they contain too many keywords, which can make them useless for search engines.</p>
<p></p>
<h2 class="wp-block-heading"><strong>5 typical mistakes when creating title tags</strong></h2>
<ol>
<li><strong>Exceeding the maximum number of characters allowed:</strong> Title tags should generally be no longer than 60 characters, as Google only displays a limited number of characters in search results. If the title tag is too long, it will be truncated, which can result in important information being missing and therefore less appealing to users.</li>
<li><strong>Use of unnecessary keywords: </strong>Use of unnecessary keywords in title tags can make the tag look unnatural and incomprehensible, making it less appealing to users.</li>
<li><strong>Missing <span class="" data-gt-translate-attributes='[{"attribute":"data-cmtooltip", "format":"html"}]' tabindex="0" role="link">Relevance</span>: </strong>Title tags should be relevant to the page and the content on it to get users to click on the link.</li>
<li><strong>Use of duplicates:</strong> Use of duplicate title tags may result in the website not being indexed properly and therefore less likely to appear in search results.</li>
<li><strong>Use of unnecessary abbreviations or jargon:</strong> Using unnecessary abbreviations or jargons in title tags can make the tag incomprehensible to users and thus less appealing. It is important to formulate the title tags in simple and understandable words so that they are understood by as many users as possible.</li>
</ol>
<p></p>
<h2 class="wp-block-heading"><strong>Conclusion</strong></h2>
<p>Title tags are an essential part of search engine optimization and can help a page show up better in search results. They can also help pages with similar topics be found more easily. However, if not used properly, they can lead to misunderstandings and poor rankings.</p>
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<h2 class="wos-faq_headline">FAQ</h2>
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<div class="wos-faq_panel-headline">What are title tags?
<img
src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
alt="arrow icon in accordion"
class="wos-faq_arrow"
/>
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags are HTML tags used to make the title of a web page clearly recognizable. They are an essential part of search engine optimization (SEO) and are used to make the title of a page and the content of the page stand out on the search engine.</div>
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<div class="wos-faq_panel-headline">Why are title tags important?
<img
src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
alt="arrow icon in accordion"
class="wos-faq_arrow"
/>
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags are important because they encourage search engines to rank and track your content. Search engines use title tags to understand what the web page contains and how relevant the page is to a particular search query.</div>
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<div class="wos-faq_panel-headline">What kind of information should be included in title tags?
<img
src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags should always contain a keyword that reflects the content of the page. It should also include a brief description of the page. Both should be as timely as possible so that search engines can better recognize and rank the page.</div>
</div><div class="wos-faq_panel">
<div class="wos-faq_panel-headline">How long should a title tag be?
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src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags should not be longer than 60 characters, as search engines only consider the first 60 characters.</div>
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<div class="wos-faq_panel-headline">How are title tags used?
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src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags are used in the HTML code structure of a web page. They are used in the <head>-section of the HTML code, which is normally placed at the top of the page.</div>
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<div class="wos-faq_panel-headline">Can title tags be optimized?
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Yes, title tags can be optimized by including relevant keywords, avoiding using long titles, and making sure that title tags include a brief description of the page's content.</div>
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<div class="wos-faq_panel-headline">Should title tags be easy to read?
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Yes. Title tags should be easy to read, as they will be displayed in search engine results. If title tags are difficult to read, it will be hard for users to make a connection between the title and the content of the page.</div>
</div><div class="wos-faq_panel">
<div class="wos-faq_panel-headline">Which keywords should be used in title tags?
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src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">The keywords used in title tags should reflect relevant content of the web page. The keyword should also convey an idea that signals to the visitor that the page is relevant to their search.</div>
</div><div class="wos-faq_panel">
<div class="wos-faq_panel-headline">How does the use of title tags affect SEO?
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src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">Title tags are an essential part of search engine optimization because search engines use them to understand the context and meaning of a page. When title tags contain relevant keywords and reflect the content of the page, it becomes easier for search engines to index and rank the page.</div>
</div><div class="wos-faq_panel">
<div class="wos-faq_panel-headline">What tools can I use to create title tags?
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src="data:image/svg+xml;base64,PHN2ZyBzdHJva2U9ImN1cnJlbnRDb2xvciIgZmlsbD0iY3VycmVudENvbG9yIiBzdHJva2Utd2lkdGg9IjAiIHZpZXdCb3g9IjAgMCAxNiAxNiIgaGVpZ2h0PSIxZW0iIHdpZHRoPSIxZW0iIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PHBhdGggZD0iTTYgMTIuNzk2VjMuMjA0TDExLjQ4MSA4IDYgMTIuNzk2em0uNjU5Ljc1MyA1LjQ4LTQuNzk2YTEgMSAwIDAgMCAwLTEuNTA2TDYuNjYgMi40NTFDNi4wMTEgMS44ODUgNSAyLjM0NSA1IDMuMjA0djkuNTkyYTEgMSAwIDAgMCAxLjY1OS43NTN6Ij48L3BhdGg+PC9zdmc+"
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<div class="wos-faq_panel-slideout wos-faq_panel-slideout--open">There are many tools that help to create title tags. Some of the most popular tools are Yoast SEO, Moz Keyword Planner, Google Adwords and Google Search Console. All of these tools help create title tags that search engines can understand and use to rank the content of the page better.</div>
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</div>
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Niels Stuck </h4>
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Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO".
He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study.
Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO.
Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building.
He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms. </div>
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