We make sure that only positive posts about you and your brand can be found in Google search results.
*free of charge & without obligation
WOLF OF SEO is known from:
We humans can be influenced - by many things. Including, of course, our fellow human beings. We rely on the opinions of others, look at Google reviews before we book a hotel and read product reviews before we order something. And if the reviews are negative? Then we look for something better. And this is where Online Reputation Management comes into play: What do you do when reputations negatively affect the reputation of your brand, your products or your services?
Just imagine - You already rank at the top thanks to SEO with your top product. But: In 1st place is an article in which your product is rated negatively.
It's not just that this rating will challenge your rankings, no. It's also the first thing potential customers see when they search for your product on Google. If the first impression is so tarnished, the likelihood of a purchase decreases immensely. So what should you do?
Online reputation management is the answer.
The definition is: online reputation management includes not only responding to such negative comments and reviews, but also achieving positive reviews and monitoring all brand mentions.
For us, it's all about analyzing the reputation of your brand or company first. The reputation is then optimized - your reputation is positively improved online, so to speak. This ensures that you stand out with positive reports, reviews and the like instead of negative ones. And we at WOLF OF SEO have the perfect strategy for this.
The ACTUAL analysis in the area of Online reputation management the process begins with a thorough research and collection of all existing content on the Internet that is associated with your products, your brand or your personal brand. The first, important step. The focus is particularly on negative content that could be potentially damaging to your brand's image. This analysis includes:
A) Review of search engine results: We look at what appears in searches for your products or your name to understand the perception of your business online.
B) Rating platforms and forums: We search relevant review sites, forums and discussion platforms for feedback and comments relating to your products or brand.
C) Identification of patterns and sources: We determine whether there are common sources or patterns in the negative comments in order to understand the causes of the negative image.
D) Competitive comparison: It can also be helpful to compare your online presence with that of your competitors to get a Benchmark to set.
E) Analysis of content and context: In addition to the mere presence of negative content, it is also important to assess the context and credibility of this content.
Based on the results of the current status analysis, we develop strategies and measures to make online reputation management as effective and successful as possible.
Whether publication of positive content on more than 100 pages (targeted, positive Link building), improving the placement of positive content or removing negative content - we find the right solution for every need.
As your online reputation manager, we keep an eye on developments for all relevant search terms and keep the positive search results on the first search results page (SERP). We also provide you with a detailed status report every month. Online reputation management must be a long-term strategy, because the competition never sleeps. It is not effective to "tidy up" once and then no longer care about your online presence.
The PR work or also Public Relations Management is necessary for your brand and your vision to be communicated positively to your target group. If you don't take care of PR, you leave it up to third parties to decide what is communicated to the respective target group. Competitors also like to take advantage of this to harm you and your brand. We examine your rankings and recognize who means well with you and who does not.
Your positive posts will also be scrutinized more closely by us, optimized if necessary and given the boost they need through targeted link building. In this way, they can drive your competitors, envy and unpleasant news from the top results on Google. Neglecting PR SEO or online reputation management often attracts the attention of those who see your company as a thorn in their side.
Strategic lead
Advised 300+ companies in SEO, assisted 50+ PR projects, juggled Google search results 365 days a year.
Content expert
Written 1,000+ SEO copy, writes for publicly traded companies, puts your brand in a shining light.
Link building expert
5,000+ backlinks built, 700+ websites, magazines & blogs in network, published the shining light in popular online magazines.
Influence on purchasing decisions: The online reputation of a company or brand has a direct influence on customer behavior. Studies show that the majority of consumers Online reviews and comments before they make purchasing decisions. Negative online reviews can put customers off.
Protection against negative content: The internet is an open forum in which negative content can be spread quickly - whether by dissatisfied customers, unfair critics or competitors. Online reputation management makes it possible to react proactively to such situations and minimize potential damage.
Search engine rankings: Negative content that appears high in the search results tendrilscan damage a brand's image. SEO PR helps to ensure that the top search results are positive.
First impression: The first contact with a brand or company is often online. What is found online shapes the first impression. A positive online presence can build trust and credibility.
Building and maintaining trust: A good online reputation helps to build and maintain trust with customers, investors and partners. Trust is a decisive factor for business success.
Long-term brand strengthening: Strong online reputation management contributes to overall brand strength. Positive online coverage and reviews can improve brand perception over time.
Macroeconomic effects: Good PR can influence a company's overall sales and growth. This is reflected not only in direct sales figures, but also in the ability to attract talent and secure investment.
Competitive Advantage: Many companies with a rather strong online reputation can set themselves apart from other competitors. Customers are more likely to choose companies with positive reviews and a good reputation.
Feedback and improvement: Online reviews and comments provide valuable feedback that companies can use to improve their products, services and customer experience.
Crisis Management: In the event of a crisis, ORM enables quick and effective action to control the damage and repair the public image.
We know how the hare runs - we really do. We have already effectively advised multinational corporations, listed companies and companies with severe reputational damage. Our experience with online reputation management is therefore based on practical experience. We use the latest methods from the highly competitive American market for your benefit.
It is extremely difficult to influence the search results. The visibility of other sites is much more difficult to influence than your own visibility. Nevertheless, our SEO PR strategy has already proven its worth in influencing the strongest & most visible German sites. However, realistic expectations of online reputation management are the be-all and end-all.
Whether ranking-strong technical articles, press releases or general articles. Whether good relationships with relevant media in your industry and positive publications on blogs or test portals. Whether SEO expertise or an entire team that implements SEO measures. We pool our resources for the success of your project. You save monthly costs. So why hire just one online reputation management agency?
We think with you and understand your business, your monetization and your goals. Our processes are 100 % digitized and remote compatible. We train your team in all operational activities and processes, promote the transfer of knowledge to your team, take the lead and have your back. You are an entrepreneur and have enough other fires to put out.
SEO is a slow channel. Especially if strong, established websites publish content about you, or if they have been around for a long time, this will not change within a few days or weeks. A PR SEO project should be considered over a period of 3 to 8 months
In PR SEO work, you either act preemptively, or when it's too late. In the second variant, the perceived time pressure is often particularly high. Nevertheless, you must be aware that longer failures or more serious cases will not become easier or even quicker to resolve. Basically, online reputation management is a long-term, continuous process.
Good output needs good input. Each of our processes is designed to cost you and your team as little time and resources as possible. Nevertheless, we need regular approvals and briefings.In order to optimize the online reputation management of your brand, we need to understand your brand. This requires about 1-2 hours of your team's time and leisure per week.
The elephant in the room. Our concept is aimed at companies that are prepared to invest at least € 2,900 per month.
In our first conversation we want to understand your business and your goals to develop the perfect SEO strategy for you. At the end of the conversation we will give you an initial assessment of your web project and the necessary steps for future SEO success.
Questions, cooperation or suggestions?
Then write us an email directly!
We are looking forward to your project or idea!
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