Aufbuilding an organic lead funnel for industrial and B2B leads relating to plasma polishing and electropolishing.
Development of an organic lead funnel for industrial and B2B leads relating to plasma polishing, electropolishing and JETPEP.
01.09.2023 until
30.09.2024
(1 year +, consecutive)
Active
Markus Friedrich
Medium
Medium
(4 /10)
*(Costs if the Traffic through Google Ads would be purchased)
Reason: Want to be Number 1 Contact person on Google and be found for your service on the first page of Google.
Initial situation: You are one of the first companies for plasma polishing in the area in Germany.
The organic Traffic was almost zero. Were already at 5 for main target keyword (plasma polishing). No other rankings available. Page authority and power was almost non-existent.
Measures:
- Advice and support
- OnPage optimizations
- Technical adjustments
- more continuous Link building
+ Structure of international keywords and terms
At Building an organic lead funnel In B2B for plasma polishing, electropolishing and JETPEP, SEO played a role for the first time:
Optimization begins with a thorough Keyword-Researchto identify relevant search terms that potential B2B customers use. These keywords are strategically integrated into high-quality content such as landing pages, blog articles and info/product pages!
Technical SEO ensured that the website loads quickly, is mobile-friendly and has a clean structure, which improves the ranking in the search results. On-page optimizations such as meta titles, Meta descriptionand internal links increase visibility and click-through rates.
Backlinks of relevant and authoritative websites strengthen the domain authority and contribute to better search engine rankings.
Plasmotion positions itself as an expert in plasma polishing and the JETPEP process.
A detailed market overview based on relevant keywords shows the focal points and potential in this area:
1. plasma polishing
2. JETPEP procedure
3. electropolishing
4. deburring (of metal parts)
5. surface finishing
By focusing on these key areas and the corresponding keywords, Plasmotion is positioning itself as a leading provider in metal surface finishing, particularly in the field of plasma polishing and the innovative JETPEP process.
Conclusion:
There are only a few, but targeted keywords, but they promise a lot of sales.
The market is dominated by a few competitors, but only a few are able to implement truly effective SEO:
Many of these competitors achieve their rankings less through a sophisticated Search engine optimizationbut rather through its long-standing presence on the market and the resulting high level of brand awareness.Search volume. This means they benefit from an established brand awareness that automatically brings them organic traffic, even if their SEO strategies are not necessarily up to date.
In addition, after achieving our first goal, we decided to expand our SEO strategy to include international search terms. This was a logical step to expand our Range and visibility on a global level and to open up new markets.
"plasma polishing"
> 100
From 6th place to 1st place
"deburring metal"
> 400
newly placed - in 11th place
"passivate stainless steel"
> 150
newly placed at position 6
"electropolishing"
> 150
newly placed - in 8th place
"electropolishing stainless steel"
> 150
newly placed - in 11th place
"polish stainless steel to a high gloss"
> 100
newly placed - in 8th place
"high gloss polish"
> 30
newly placed - in 3rd place
"plasma polishing"
> 10
newly placed at position 1
1st phase - analyses: Extensive Keyword-Analysis, competitor analysis and technical SEO analysis with all onpage & offpage factors
2nd phase - Content: Headline optimization, implementation of teaser texts, text optimization & onpage optimization through media, meta data, creation of new product categories for niches, creation of new landing pages for special search queries and strong expansion of landing pages
3rd phase - Link building: With smart Backlinks through trade magazines and blogs from the industry also get the most competitive keywords into the top 20 on Google
Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce - fejn.com - from founder & managing director Dagmar Krämer, as well as the significant increase in keyword mass for sustainable jewelry and their rankings.
The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 50823 Cologne.
Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce - fejn.com - from founder & managing director Dagmar Krämer, as well as the significant increase in keyword mass for sustainable jewelry and their rankings.
The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 50823 Cologne.
Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce - fejn.com - from founder & managing director Dagmar Krämer, as well as the significant increase in keyword mass for sustainable jewelry and their rankings.
The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 50823 Cologne.