plasmotion logo seo case study

Plasmotion

Aufbuilding an organic lead funnel for industrial and B2B leads relating to plasma polishing and electropolishing.

Project Plasmotion

Hard Facts

Destination

Development of an organic lead funnel for industrial and B2B leads relating to plasma polishing, electropolishing and JETPEP.

Period

01.09.2023 until
30.09.2024
(1 year +, consecutive)

Result

  • Main objective fulfilled
  • "Plasma polishing" on 1
  • "Electropolishing" Top 5
  • Other relevant keywords around the topic in Google Top 10

Status

Active

Lead

Markus Friedrich

Budget

Medium

Cooperation

Full-service SEO:

Difficulty

Medium

(4 /10)

Executive Summary - Plasmotion

Google rankings

Keywords in the top 10
2
+ 800 %
Keywords in the top 3
1
+300 %
Keywords in 1st place
0
+ 2 keywords

*(Costs if the Traffic through Google Ads would be purchased)

Psst: The framework for our precise approach in the case of Plasmotion
and hundreds of other SEO cases you will receive here on request!

Traffic / month - SEP 2023

Before : 12 clicks

Traffic / month - SEP 2024

After: 192 clicks

→ 16-fold Traffic

Keyword rankings

Project start

Keyword rankings

Interim status

→ +3 keywords in the Google Top 3

→+13 keywords in the Google Top 4-10

→ +7 keywords in positions 11 to 20
+1.353 %

Visibility growth through impressions

Plasmotion

The task for the customer:

Development of an organic lead funnel for industrial and B2B leads relating to plasma polishing, electropolishing and JETPEP.

Reason: Want to be Number 1 Contact person on Google and be found for your service on the first page of Google.

Initial situation: You are one of the first companies for plasma polishing in the area in Germany.

The organic Traffic was almost zero. Were already at 5 for main target keyword (plasma polishing). No other rankings available. Page authority and power was almost non-existent.

Measures:

- Advice and support
- OnPage optimizations
- Technical adjustments
- more continuous Link building


 + Structure of international keywords and terms

plasmotion GmbH

Goals, market & competition

Keyword developments in 1+ years

Conversion-strong productKeyword

Search queries / month (Search volume)

Change of position

"plasma polishing"

> 100

From 6th place to 1st place

"deburring metal"

> 400

newly placed - in 11th place

"passivate stainless steel"

> 150

newly placed at position 6

"electropolishing"

> 150

newly placed - in 8th place

"electropolishing stainless steel"

> 150

newly placed - in 11th place

"polish stainless steel to a high gloss"

> 100

newly placed - in 8th place

"high gloss polish"

> 30

newly placed - in 3rd place

"plasma polishing"

> 10

newly placed at position 1

Plasmotion

The SEO battle plan - the 3-phase model:

... for visible plasma polishing & JETPEP at Google & Co.

1st phase - analyses: Extensive Keyword-Analysis, competitor analysis and technical SEO analysis with all onpage & offpage factors

 

 

2nd phase - Content: Headline optimization, implementation of teaser texts, text optimization & onpage optimization through media, meta data, creation of new product categories for niches, creation of new landing pages for special search queries and strong expansion of landing pages

 

 

3rd phase - Link building: With smart Backlinks through trade magazines and blogs from the industry also get the most competitive keywords into the top 20 on Google

Psst: The framework for our precise approach in the case of Plasmotion
and hundreds of other SEO cases you will receive here on request!
fejn logo

fejn

Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce fejn.com - from founder & managing director Dagmar Krämeras well as the significant increase in keyword mass for sustainable jewelry and their rankings.

The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 
50823 Cologne.

fejn logo

fejn

Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce fejn.com - from founder & managing director Dagmar Krämeras well as the significant increase in keyword mass for sustainable jewelry and their rankings.

The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 
50823 Cologne.

fejn logo

fejn

Structure of the organic sales channel via SEO for the fejn GmbH from Cologne and e-commerce fejn.com - from founder & managing director Dagmar Krämeras well as the significant increase in keyword mass for sustainable jewelry and their rankings.

The online store originates from the jewelry store of the same name:
fejn jewelry store - at Körnerstrasse 76 - in 
50823 Cologne.