Google Consent Mode

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What is Google Consent Mode

The Google Consent Mode is a new optional feature to manage your visitors' consent settings when interacting with Google properties like Google Analytics and Google Ads. Google introduced this feature to allow websites to collect anonymized metrics while also taking user preferences into account.

Data protection regulations such as the General Data Protection Regulation (GDPR) require websites to Cookies Manage in accordance with user consent. Cookie banners and other consent management tools help websites comply with privacy regulations, but they can have unintended consequences.

When users consent to the use of analytics, advertising, or other Cookies decline, they may be deprived of useful data about the operation of the website. Google's Consent Mode is a way for website owners to comply with privacy laws while gaining valuable metrics and insights into their business.

The Google Consent Mode introduces two new tag settings - ad_storage and analytics_storage - which modify behavior based on users' stored cookie settings. These settings are usually set via a consent management solution like Termly. When you change the tag settings, Google's advertising and analytics scripts are dynamically adjusted to comply with visitors' consent settings and international privacy regulations.

When a user uses advertising and analyticCookies accepted, the Google advertising and analytics scripts will work normally.

If a user refuses the use of advertising or analyticCookies off, the two new tag settings allow Google to collect non-identifying information. This non-identifying information can be used to measure conversions or other visitor information.

If, for example, a user refuses to use advertisingCookies the Consent Mode ensures that no new advertisingCookies be set, existing advertisingCookies not be read and IP addresses are not logged. Google nevertheless collects ad click information and other anonymized data. Consent Mode can also be used to black out advertising data and further anonymize user data.

Consent Mode is only applicable to Google scripts. It does not change the behavior of other third-party analytics or advertising scripts.

The Google Consent Mode allows your website to collect useful data that may not otherwise be collected. Anonymized data points may be collected when users Cookies disagree - that could be a large portion of your website visitors. This information can help websites better understand the effectiveness of advertising, visitor metrics, and more.

Without Consent Mode, Google's services will not be available to users who use advertising or analytics services.Cookies reject, not loaded at all, losing important information about the functioning and performance of your website.

Consent Mode also enables websites to more easily comply with user consent. Once Consent Mode is implemented, Google's advertising and analytics scripts are automatically adjusted to match users' stored consent settings. No additional effort is required from the website operator.

The Google Consent Mode Requires the use of a consent management system. If you haven't implemented a consent solution yet, you can use Termly's Consent Manager, which is also compliant with GDPR, CCPA, and other privacy regulations.

Your website visitors can save their consent settings using the Termly consent banner, and the Google Consent Mode will work with these saved settings. You can implement Consent Mode directly on the page by customizing your tracking scripts or via Google Tag Manager.

The consent solution from Termly works with or without Google Consent Mode.

If you want to use the Google Consent Mode you're relying on Google to follow the right practices when it comes to your customers' privacy.

When you use Consent Mode, you don't disable Google scripts based on your visitors' preferences. Instead, you run the scripts and tell Google about your visitors' preferences. This tells Google to adjust the tracking so that it complies with international regulations.

As a general rule of thumb, before you share customer data with a third party, always make sure you know how the third party will handle that data. You can read more about the Google Consent Mode and read its behavior in the Google documentation or privacy policy.

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What is Google Consent Mode? arrow icon in accordion
Google Consent Mode is a technology that helps developers respect the right to privacy and data security. It is a tool through which developers can configure Google services to be available only when a user provides consent. This allows users to protect their data and preferences.
What are the advantages of Google Consent Mode? arrow icon in accordion
Google Consent Mode offers developers the ability to give their users more control over the processing of their personal data. It also allows them to monitor and manage the processing of their data. It also ensures that data is only processed if the user consents.
Why is Google Consent Mode important? arrow icon in accordion
Google Consent Mode is important because it gives people more control over their data. This way, they can decide what data they disclose and for what purpose it is used. This is especially important to ensure that data is only processed for the purposes for which it was intended.
How does Google Consent Mode work? arrow icon in accordion
Google Consent Mode works by allowing developers to configure Google services so that they are only usable if the user explicitly consents. This allows developers to ensure that data is only processed for the purposes for which it was intended.
What kind of data is protected by Google Consent Mode? arrow icon in accordion
Google Consent Mode protects all types of personal information that a user may disclose, including name, address, contact information, shopping behavior, or browsing activity.
Is data processing hindered by Google Consent Mode? arrow icon in accordion
No, data processing is not hindered by Google Consent Mode. It simply provides the control a user needs to ensure that their data is only processed for the purposes for which it was intended.
What types of applications can benefit from Google Consent Mode? arrow icon in accordion
Google Consent Mode can be used for all types of applications, including web and mobile apps, digital platforms, and more.
Will Google Consent Mode be offered to users in other countries? arrow icon in accordion
Yes, Google Consent Mode is offered in all countries where Google services are available.
Which Google services support Google Consent Mode? arrow icon in accordion
Google Consent Mode supports all Google services, including Google Maps, Google Ads, Google Play, and more.
Where can developers learn more about Google Consent Mode? arrow icon in accordion
Developers can learn more about Google Consent Mode on the official Google website. There they can also find links to other resources that will help them implement the tool.

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