Mobile Optimization

What is Mobile Optimization?

The process of adapting the content of websites to mobile devices is called mobile optimization. Mobile optimization is used to provide users who are on the move with a website that is adapted to their device.

Optimized content easily adapts to desktop and mobile devices to give users the best possible experience on a website. Also, the font size is automatically adjusted to be large enough to be readable on small devices. For websites that contain video content, adjust or don't show on mobile!

Why is mobile optimization so important and what makes you tick?

Customers are increasingly browsing the WWW on their cell phones these days. According to Google, more Google searches are already conducted on mobile than on desktop. Up to 57% of all online traffic already takes place on smartphones and tablets. And the trend is rising. This trend is even more serious for emails: up to 70% of all emails are now read on mobile devices.

The key to perfect mobile optimization is called Responsive Design. Responsive design means that no matter what size a screen is - smartwatch or desktop - the website always fills the screen optimally and presents all information clearly.

When you launch a new website applies: Mobile First! Optimizing a website for mobile devices right from the start saves you tedious conversion work later on.

8 Reasons for Mobile Optimization

1. almost every user uses a mobile device to surf the web

As described above, search behavior is shifting more and more toward mobile searches. Today, 1.2 billion people use the Internet with the help of mobile devices. An incredible 80% of all Internet users use a smartphone. In other words, when your users are online, they are most likely on their mobile. So mobile optimization is mandatory!

And today's statistics are only half the story. These numbers will be even more mobile-centric in the future. Simply put, Think Mobile Firstbecause (almost) EVERYONE uses a cell phone these days.

2. visitors via mobile devices behave differently

Although theoretically the same people, they behave differently depending on the device used. Despite limited bandwidth, mobile users tend to consume a disproportionate amount of visual media, with an emphasis on short videos and images. Social media sites like Vine and Instagram achieved massive success by offering only videos and images, respectively.

3. mobile device users buy more

If we compare the purchasing behavior between desktop users and mobile device users, we can see that mobile device users actually spend more! Especially often, small but frequent purchases are made. So if you mainly sell products under 10€ in your store, mobile users are an ideal customer field for you.

4. mobile users switch back and forth between screens

According to surveys, 90% of users switch back and forth between devices to reach a goal. This means that even if desktop handles the bulk of your conversions, users will engage with your website via mobile at some point in the sales process.

5. mobile landing pages require different strategies

Your Landing Page can be seen as your conversion workhorse, so to speak. But did you know there are differences between mobile optimized and desktop landing pages? Many techniques are the same, but mobile device screens can't handle the same presentation style you'd use on a full screen.

6. google favors mobile responsiveness

For some time now, Google has been favoring websites in its SERP-rankings that have undergone mobile optimization.

7. social media referrals run mainly via mobile

Während Social Media weiter wächst, findet es seinen Hauptknotenpunkt weiterhin auf mobilen Endgeräten. Wenn Ihr Unternehmen Social Media Marketing jeglicher Art nutzt, führt für Sie kein Weg an Mobile Optimizationvorbei, da eingehender Traffic mit hoher Wahrscheinlichkeit über das Handy stattfindet.

8. perfectly optimized mobile websites differentiate your brand

Although most people have heard of mobile first, this adage usually fades quickly from memory. What does it mean for your business? It gives you the opportunity to differentiate your mobile optimized website from your competition.