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What is metadata

What is metadata?

Meta is a prefix that describes "an underlying definition " in most applications of IT. Metadata thus summarize basic information about data, which can make it easier to find and work with specific data instances.

For example are Author, creation date and modification date, and file size. Examples of very basic Metadata of documents. The ability to search for information according to these Metadata filter makes it much easier to find a specific document.

Besides document files Metadata used especially for images, videos, spreadsheets and websites. Their use on websites is important and necessary because they describe the content of the page and also the keywords are linked to the content. The Metadata are expressed - in relation to websites - in the form of metatags.

Metadata in search engines

Also in the search results of the search engines (SERP's) are Metadata, to be found in the form of the description and summary of the sites. These meta descriptions and meta tags are very relevant for users, as their details can determine whether you decide to click on the website or not.

Until the end of the 90s, these were considered Metadata still considered part of the key factors in determining the position of a search. The increase in Search engine optimization (SEO) towards the end of the 1990s, however, has led to many websites becoming the so-called Keyword stuffing have passed over.

With this the Search engines "tricked to make one website appear more relevant than another. For this reason, count Metadata of a website now no longer belongs to the Ranking Factors from Google. However, this does not mean that they are no longer relevant!

To counteract attempts at manipulation, Google continuously changes their Ranking Criteria. In particular the Google algorithm is thereby Often customized.

Metadata can be created manually or by automatic. Manual creation is usually more accurate, allowing the user to enter any information they feel is relevant or needed to describe the file.

Automated metadata creation can be much simpler and usually only shows information such as file size, file extension, when the file was created and who created the file.


SEO Metadata offer many advantages for the Search engine optimization. They are an important tool to make websites more visible to search engines. SEO Metadata help search engines better understand the content of a page and in choosing which pages are most relevant for search results.

They also help generate visitors. Search engines use SEO Metadatato sort the search results in a specific way. This allows websites to be displayed preferentially in search results.


A disadvantage of SEO Metadata is that they are difficult to implement. They need to be carefully maintained to ensure that they deliver the best possible results. When the Metadata are not set up correctly, they can do more harm than good.

Use cases

SEO Metadata can be used in several ways. They can be used to describe content, write titles and descriptions, identify keywords and much more.

They can also be used to help search engines categorize content. This can be used when creating search engine ads, building links to other pages and generating Traffic be useful.

10 metadata examples:

Long Tail KeywordMetatitleMeta description
"buy green tea""Buy green tea online - organic quality"."Discover the variety of flavors of organic green tea online. Order now and enjoy!"
"Buy Gymnastics Mat""Gymnastics mat for home - non-slip"."Buy the best non-slip gym mats for home now. For a comfortable workout."
"Ladies' watches""Elegant ladies watches - exclusive selection"."Discover now the exclusive selection of elegant ladies watches. Perfect for any occasion."
"LED Lights""LED lights for home - energy efficient"."Buy energy efficient LED lights for home now. Save money on electricity costs."
"Coffee maker""Coffee maker with grinder - for fresh coffee"."Enjoy fresh coffee every morning with a coffee maker with integrated grinder."
"Natural Cosmetics""Natural cosmetics for sensitive skin"."Discover now our selection of natural cosmetics especially for sensitive skin. Gentle and effective."
"Rain jacket""Rain jacket for men - waterproof""Buy waterproof rain jackets for men now. Perfect for unexpected weather."
"Pasta machine""Pasta machine for homemade pasta""Create homemade pasta dishes with our selection of pasta machines. Buy now!"
"E-Bike""E-bike with high Range - for the city""Discover now our selection of e-bikes with high Range. Perfect for the city."
"Dog Food""Dog food - natural and healthy""Feed your dog with natural and healthy food. Discover our selection now."


SEO Metadata are an important tool for making web pages more visible to search engines. They can help a page to be found better by search engines by making the Ranking improve the page and categorize content. However, the cost of implementing and maintaining the Metadata be high.

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What is metadata in terms of SEO? arrow icon in accordion
Metadata in terms of SEO is information that website owners embed in the source codes of their pages to help search engines better understand and categorize the content. They contain important information such as title, description, keywords/key phrases and other relevant details that search engines use to make the pages relevant to users.
Why is metadata important for SEO? arrow icon in accordion
Metadata is very important for SEO because it helps search engines understand and categorize the content of a page. They also help search engines evaluate the relevance of a page for certain keywords and help pages rank better in searches.
How to optimize metadata for SEO? arrow icon in accordion
Metadata can be optimized for SEO in several ways. First, page owners should ensure that their pages contain user-friendly titles, descriptions, and keywords that truly reflect the content on the page and are not simply generic terms. They should also avoid using generic and repetitive phrases, and instead use specific and unique keywords that better describe the page.
What kind of metadata should you use? arrow icon in accordion
Basically, page owners should use a unique title, description and specific keywords that reflect the actual content of the page. These should be worded in a way that is easy to read and understand, and also includes relevant search terms. It is also important to ensure that the metadata is relevant and used on every page of the site.
How to write metadata correctly? arrow icon in accordion
Metadata should be formulated in a way that is easy to read and understand. Metadata should be short and concise, but also include specific and relevant keywords. It is also important that the metadata is relevant to the content of the page and that it is unique to each page on the site.
What impact does metadata have on SEO? arrow icon in accordion
Metadata has a great impact on SEO, as it helps to understand and categorize the content of a page, and search engines in evaluating the relevance of a page for certain search terms. They also help pages rank better in searches.
To what extent can metadata improve the ranking of a page? arrow icon in accordion
Metadata can help improve a page's ranking by helping search engines understand and categorize a page's content, and by helping evaluate a page's relevance to specific search terms. In addition, optimized metadata can help pages rank better in searches.
How can you develop a successful metadata strategy? arrow icon in accordion
To develop a successful metadata strategy, page owners should first ensure that they use relevant and unique titles, descriptions, and keywords that reflect the actual content of the pages. They should also regularly review and update their metadata to ensure it is still relevant. Testing and measuring also help to determine if the metadata is actually helping to improve a page's ranking.
Can you use more than one keyword/key phrase in metadata? arrow icon in accordion
Yes, you can use more than one keyword in metadata. However, it is important to note that too many keywords can dilute the content of the pages and affect readability. Therefore, page owners should pay attention to a specific and relevant selection of keywords.
Why is it important that metadata is reviewed regularly? arrow icon in accordion
It is important that metadata is checked regularly to ensure that it is still relevant. If metadata is no longer relevant, it can be detrimental to a page's ranking because search engines can no longer understand and categorize it properly. Therefore, it is very important that metadata is checked and updated regularly so that it is helpful for SEO.

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