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What is linkbait


Linkbait is a marketing strategy that aims to encourage visitors to visit a website and share links to it. This is often achieved by publishing an interesting, informative or entertaining content that encourages people to link to it and share it.

Successful example of linkbait

Here are five well-known, past examples of Linkbait, which have caused a stir on the Internet:

  1. Dollar Shave Club: Dollar Shave Club's introductory video went viral in 2012 and became a prime example of successful Linkbait. The humorous and entertaining video showcased the company and its razor subscription services. Due to the success of the video, Dollar Shave Club received countless Backlinks and quickly rose in the GoogleRanking on.
  2. Oatmeal Comics: Matthew Inman, founder of Oatmeal, is known for his humorous comics and infographics that often go viral. One example is his "10 Things You Should Know About Coffee" infographic, which has been shared and linked to on blogs and social media. Through his humorous content, Oatmeal has many Backlinks preserved and its notoriety increased.
  3. Zalando Scream of happiness: The original Zalando advertising campaign "Scream with Happiness" attracted a lot of attention and was hailed as a successful Linkbait viewed. The humorous commercials, in which customers scream with joy when they receive their Zalando packages, were shared on social media and linked on various websites, which increased Zalando's awareness.
  4. Moz's Beginner's Guide to SEO: Moz, a renowned SEO company, published a comprehensive and detailed guide for SEO beginners that included many practical tips and advice. This guide was linked to by numerous websites and helped Moz establish its expertise and authority in the SEO industry.
  5. Old Spice Viral Video Campaign: Old Spice launched a viral video campaign in 2010 featuring actor Isaiah Mustafa, who appeared as the "Old Spice Guy." The humorous and whimsical videos were viewed millions of times and linked to by many websites, making Old Spice one of the best-known examples of successful Linkbait made.

These examples show how more creative and appealing Content in the past has helped companies and websites to generate Backlinks and attention to support.


Linkbait offers a unique advantage that other Internet marketing strategies lack: a chance to reach an audience that is not already interested in your product or service. Since visitors who come through Linkbait reached aren't necessarily part of your target audience, it can be difficult to turn them into customers, but it's a great way to generate traffic and strengthen your brand.

Other benefits of linkbaiting in link building:

  1. Natural Link building: Linkbaiting allows you to use natural Backlinks from other websites instead of buying or acquiring them. Natural Backlinks contribute to the improvement of the Search engine optimization your website.
  2. Increase visibility: If your content is shared and linked to often, it can help increase the visibility of your website and brand.
  3. Traffic-Increase: When people link to your website, this can help to increase the Traffic on your website, which in turn can lead to more conversions and potential customers.
  4. Increase domain authority: A higher number of high-quality Backlinks to your website can help increase the domain authority of your website, which in turn can lead to a higher ranking in search engine results.
  5. Increase brand awareness: Linkbaiting can also help increase awareness of your brand and content by reaching more people.


Linkbait is associated with its time and requires quite a big investment in creating high-quality content. If the content is not compelling enough, visitors will not be encouraged to share it. Moreover, it can be difficult for companies to stand out from the competition if they share the same Linkbait-Use content.

Other possible disadvantages of linkbaiting in link building:

  1. Time and resource intensive: linkbaiting can be time and resource intensive, as it requires creating and distributing creative and engaging content to generate attention and Backlinks to be obtained.
  2. Risky strategy: linkbaiting can be a risky endeavor, as it aims to get people's attention to erlangen, and it is not always guaranteed that there will be Backlinks leads.
  3. Quality of the link: Linkbaiting can lead to Backlinks receives from low-quality websites that have little authority, and this can even have a negative impact.
  4. Bad reputation: If linkbaiting is not done properly, it can lead to getting a bad reputation as you can be seen as spammy or unserious.
  5. Penalty risk: using unethical practices such as artificial linkbaiting can put you at risk of a penalty from Google or other search engines, which can affect visibility and rankings.

Use cases

Linkbait can be used for many different purposes, from increasing traffic to a website, to promoting a brand or product, to increasing engagement on social networks. It can also be used as a tool to generate leads and increase conversion rates.

10 practical examples of linkbaiting in link building:

  1. Surveys or quizzes: Create a survey or quiz that is relevant and entertaining to your target audience. This can help get people interested in your poll or quiz and talking about it in their network, which can lead to natural Backlinks can lead.
  2. How-to Guides: Create a detailed tutorial on how to do a specific task. This kind of content is very useful for people and is often forwarded and linked.
  3. Resources and Tools: Create a resource or tool that is useful to your target audience and that others would like to use and link to.
  4. Viral content: Create content that has the potential to quickly become a viral hit, such as funny videos or amazing images.
  5. Industry News or Updates: If you're always up to date on the latest happenings in your industry, you can use this information to create topical content that others will love to link to. You can also use interviews with experts or recent studies and surveys to create interesting content.
  1. Events: Host an event like a WebinarAn event or conference that is relevant and interesting for your target group. You can use recordings or summaries of the event as content and thereby Backlinks generate.
  2. Influencer Marketing: Identify and work with relevant influencers in your industry to create and distribute content that will be seen and linked to by their followers.
  3. Community-Building: Build an active community around your brand, products or serviceservices, share, discuss and link to the content.
  4. Newsjacking: Take advantage of current developments to create content that aligns with what's happening in your industry or in the world and use it to generate Backlinks.
  5. Sweepstakes or contests: Create sweepstakes or contests to draw people's attention to your website. Sharing and linking to sweepstakes or contests can lead you to Backlinks from other websites.

Linkbait vs. clickbait

Technically Linkbait a content to be linked to, while Clickbait is a content that should be clicked on. Content can be both well clickable and well linkable, in which case it would be both Linkbait as well as Clickbait.

The term Clickbait has a negative connotation and is often used to describe content that is light and entertaining. Examples of Clickbait are article headings like:

  • What does your choice of M&M color say about you?
  • Can you solve this puzzle for 6 year olds in 20 seconds?

Linkbait can also be a pejorative term, but generally less so, as linking is a greater sign of quality than clicking.


Linkbait is an increasingly popular marketing strategy that can help businesses drive new traffic to their website and promote their brand. Although it's quite an elaborate strategy, it has the potential to produce great results and is therefore a valuable option for businesses that want to improve their Traffic and would like to increase their level of awareness.

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What is linkbait? arrow icon in accordion
Linkbait is a term that refers to a type of social media content or campaign that is designed or developed for distribution to generate links to a website or business. Linkbait content attempts to pique people's interest to get them to share and post a link to that content, which can mean more traffic for the website or business.
What are the types of linkbait? arrow icon in accordion
There are several types of linkbait, including quizzes, list, videos, images, interactive apps, and more. A linkbait can also be a campaign where multiple links to individual content are published on different websites to attract more attention.
Why is linkbait important? arrow icon in accordion
Linkbait is important because it is one of the most effective ways to get backlinks to your website or business. By creating interesting, creative and well-designed content, you can get people interested in your website or business, which ultimately means more traffic.
What are the advantages of linkbait? arrow icon in accordion
Linkbait offers many advantages. For one, it can help drive more traffic to your website, which can ultimately lead to more sales. In addition, it can also help to improve your search engine ranking, which will help your website to be found better by search engines.
How do I create linkbait? arrow icon in accordion
To create linkbait, you need to keep a few things in mind. First, you need to make sure that you have a unique idea based on an interesting topic or concept, so you need to make sure that your content is unique and creative. In addition, you need to make sure that you present your content in an engaging way so that it attracts more readers.
How long does it take to create linkbait? arrow icon in accordion
The duration depends on the type of linkbait. For a simple quiz or list that requires little research, it may only take a few hours. But if you're creating a more complex project like an interactive game or video, it can take several days or weeks to complete.
Can anyone create linkbait? arrow icon in accordion
Yes, anyone can create linkbait. All you need is a creative idea and the right tools to create your content. If you are not tech savvy, there are many online tools that can help you create your content.
Is linkbait bad? arrow icon in accordion
No, linkbait is not bad as long as it is not manipulative. If you linkbait in a legitimate way, it can be an effective way to generate more traffic to your website or business.
Can you use linkbait to generate more sales? arrow icon in accordion
Yes, linkbait can help generate more sales. By creating interesting and creative content, the likelihood of more people becoming aware of your website or business and then interested in your products or services increases.
Are there risks in creating linkbait? arrow icon in accordion
Yes, there are some risks associated with linkbait creation. For one, your linkbait may not catch people's interest. Also, your linkbait may be considered spam and have a detrimental effect on your search engine ranking. Therefore, it is important that you proceed carefully and create your linkbait in a reputable way to avoid negative consequences.

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