What is the Google Panda Update?
Panda is the official name of a Google algorithm update designed to prevent the spread of low-quality, "thin" content (Thin Content) in search results and reward unique, compelling content with better rankings.
At the time of Panda's creation, user complaints about the increasing influence of "content farms" were growing. Google's Panda algorithm assigns a quality classification to pages, which is modeled after human quality ratings and used as a ranking factor.
Websites that recover from the effects of Panda do so by revising pages with low-quality content, thus adding new, high-quality content. In addition, removing filler words and superfluous ads do their positive part to improve the user experience in terms of content.
What did the Panda update do?
The Google Panda Update was a significant update in Google's algorithm, first introduced in February 2011. The main purpose of this update was to reward websites with high-quality content and penalize those with low-quality or "thin" content. The name "Panda" comes from a Google engineer, Navneet Panda, who was instrumental in developing the update.
Think of the Panda update as a strict teacher checking students' homework (web pages). Those that are well-researched and carefully crafted (high-quality content) get a good grade, while those that are sloppily and lovelessly done (low-quality content) get a bad grade.
Before the Panda update was introduced, many websites with thin, poorly written or duplicated content were able to achieve high rankings in Google's search results. This meant that users often came across pages that offered little or no added value. With the Panda update, Google became better at assessing the quality of a website's content and ranking accordingly.
Some examples of factors that the Panda update takes into account are:
- The length and quality of the content: Short, superficial articles or those that are full of grammar and spelling mistakes tend to be rated negatively by the Panda Update.
- Duplicated content: Websites that copy content from other sites without providing additional value or a new perspective can be penalized by the Panda Update.
- Keyword stuffing: Excessive and unnatural repetition of keywords in a text to manipulate the search engines is also detected and penalized by the Panda update.
- User Experience: Factors such as high bounce rates or low dwell time of visitors on a website can indicate that the page does not offer any added value and thus be rated negatively by the Panda Update.
Overall, the Panda update has helped to significantly improve the quality of Google's search results by rewarding high-quality content and penalizing low-quality content. Therefore, it is more important than ever for webmasters and SEOs to pay attention to the creation of high-quality, relevant and useful content in order to be successful in search results.
Google Panda Update Myths
The most widespread Myth about Panda is that it's about duplicate content. One of our Linblings Google spokespeople - John Mueller - has clarified that duplicate content will be targeted regardless of Panda. Many Google employees have already stressed that Panda promotes unique content, but this goes deeper than penalizing plagiarism and duplicate content. What Panda is looking for is truly unique information that provides unique value to users.
John Mueller also told a blogger that removing technical duplicates is actually a very low priority and that instead they should "think about what differentiates your site from the absolute top site in your niche."
Die Quelle dieser Verwirrung ist wahrscheinlich der Fragebogen von Singhal mit der Frage “Gibt es auf der Website doppelte, überlappende oder redundante Artikel zu gleichen oder ähnlichen Themen mit leicht unterschiedlichen Keyword-Variations?
This is not about technical duplication, but about content redundancy, where novel content is rewarded more than derivative and "squeezed" content.« Back to Glossary Index