Link purchase

What does link buying mean?

Definition: Paid link building is when a website pays a third-party domain for a link that points to your domain. While link building is a core part of SEO, link buying is not desired by search engines and can lead to penalties (Google Penalties) in extreme cases.

How "Paid Links" have become established

The Backlinks are an important signal in search engineRanking-algorithms, since Google became the topSearch Engine ascent. The positive effects of Backlinks on a website's search engine rating led to abuse of these measures on a large scale, and one method among them was paying for links. Since Google's algorithm interprets linking as a natural signal, it banned this practice and developed complementary algorithms with the express purpose of identifying websites that used unnatural linking practices. The most famous of these algorithms was nicknamed "Google Penguin", released in 2012.

Google still looks for unnatural links today and gives higher rankings to websites that link to Relevance, content quality, and mobile-friendliness. The ex-Google employeeMatt Cutts, who previously led Google's link spam team, has talked about how the search giant typically has no problem identifying a paid link - even if site developers think they've done sufficient work to hide the evidence.

How to get quality links - without paying for them.

Doing paid link building is not only potentially harmful - it's also only effective in a few cases, and it needs all the more attention when doing so. Attracting free links is far from easy, but with the right focus and strategy, an online business can earn links that have a significant impact on Google's Ranking have

Below are a few tips for your natural link building:

1. establish relationships within your industry

As already mentioned, not all Backlinks devalued by Google - links freely given out by reputable sites are among these exceptions. For this reason, marketers should strive to build relationships with key industry people who might consider linking to them - either within blog posts or on static partner pages.

2. create a variety of exceptional content - and do it often.

Content marketing, due to Google's nature, is directly tied to SEO. Exceptional content attracts visitors, gathers shares (Social Signals) and Backlinkswhich in turn improves your SEO. To reap these benefits, many marketers strive to produce attention-grabbing yet relevant content. As opposed to enriching content with keywords, these creative minds focus on building a sense of their brand and offering information, contests, video promotions, and other channels and features that might entice followers to share.

In addition to what's in the content, marketers should carefully consider the frequency with which they publish new posts. The search engines love fresh content (Fresh Content) and are more likely to reward companies that establish themselves as industry leaders - and that means a perfect marriage of quantity and quality.

3. do a favor for the others

Although it is important to consider the advantages that Backlinks can provide for their own company, it's also worth considering how they might benefit another company or partner. Consequently, marketers can consider publishing guest blog posts or highlighting other industry partners on their own pages.