FORCAM

Building a strong, organic sales channel for the FORCAM smart factory experts and their website forcam.com through Google top rankings.

Project FORCAM

Hard Facts

Destination

Organic sales channel for FORCAM smart factory experts & their website forcam.com as well as improving rankings for essential keywords on Google.

Period

January 2021 - May 2022

12+ months

Result

Stable, fluid SEO revenue channel established & optimal basis for further growth created

Status

Completed

Lead

Lucas Perduß

Budget

Medium

Cooperation

Consulting

Difficulty

6/10

Executive Summary

Google rankings

Keywords on page 1
36

+555 %

Keywords on in the top 3
6

+1350 %

Keywords in 1st place
4

+850 %

Value of monthly traffic*
1109 $

+942 %

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ 15-fold Traffic

Rankings

Project start

Rankings

After

+81 keywords in the Google Top 3 (+1350 %)

+200 keywords in the Google Top 10 (+555 %)

+ 1297 more keywords in the Google Top 100 (+ 163%)

FORCAM

The task for us:

The smart factory service provider FORCAM would like to create a sales channel through organic Google Traffic and for all terms relating to its services in the field of industrial digitization.

Main Goal: The top ranking for core content and other relevant topics to build an organic sales channel.

Other marketing channels have already been used to some extent.
This provides a good foundation for the SEO project to build on.

Project FORCAM

The SEO goals at a glance

Keyword developments in 9 months

Relevant Keyword

Searches /month

Change of position

PPS

≈ 12.000

+30 places - in 1st place

OEE

≈ 6.000

+2 places - in 1st place

OEE key figure

≈ 1.200

+11 places - in 1st place

Material disposition

≈ 600

+99 places - in 1st place

WIP

≈ 4.200

+96 places - in 4th place

BDE Abbreviation

≈ 300

+43 places - in 1st place

Industry 3.0

≈ 400

+4 places - in 3rd place

MDE system

≈ 70

+24 places - in 1st place

FORCAM

The battle plan

  1. extensive Research conversion-related money keywords, analysis of all technical on-page and off-page factors, comprehensive competitor analysis
  2. Define target keywords & processing type
  3. thorough Onpage optimization the whole website
  4. keyword optimized Content creation for product and category pages
  5. keyword optimized Content creation for adjacent conversion keywords
  6. smarter Link building for money keywords, to bring even hard-fought keywords to top rankings
  7. Post-optimization based on ranking keywords