Development of an organic lead funnel to win car dealers & car dealers as customers.
The aim is to build a sustainable, organic lead channel for Autrado and to increase website traffic.
October 2023 - July 2024
8 months
Autrado can be found in Google position 1 in the search results for almost all relevant target keywords in the industry.
Inactive
*(Costs if the Traffic through Google Ads would be purchased)
Reason: The collaboration starts with the intention of increasing the number of leads generated via the website in order to promote company growth and sustainably increase sales
Initial situation: Autrado already had some good rankings, but there was a lack of high quality Content. A significant advantage was the high page strength, as numerous software customers linked to Autrado, which strengthened the domain authority.
Measures:
- Advice and support
- OnPage optimizations
- Technical adjustments
- more continuous Link building
Solution: Development of a customized Content strategywhich includes high-quality, relevant and target group-oriented SEO content. This includes the targeted integration of relevant keywords, the creation of high-quality content and the development of Backlinks to further strengthen domain authority.
As a specialized software company for process optimization in the automotive sector, the company strives to build an effective organic lead funnel in order to acquire car dealerships, vehicle dealers and dealer groups as customers. The focus is on increasing online visibility and targeting the target group with relevant, high-quality content. The aim is to organic reach maximize user experience and generate long-term, sustainable leads.
The keywords in this industry are manageable and have a low Search volume but offer great potential for high sales. Due to the high degree of specialization in car dealerships, vehicle dealers and dealer groups, this niche market holds considerable potential for generating targeted, valuable leads.
The market for software in the automotive sector is characterized by established competitors who have a long market presence and a high brand search volume, but only pursue limited SEO strategies. This circumstance creates a promising opportunity to clearly stand out from the competition and establish a leading position in the market through targeted and optimized SEO measures and specialized content.
car dealership software
≈ 70
4 Place - in 1st place
vehicle management
≈ 70
9 Place - in 1st place
car trade software
≈ 70
4 Place - in 1st place
car dealership website
≈ 40
9 Place - in 1st place
car dealer software
≈ 30
3 Place - in 1st place
2nd phase - Content: Headline optimization, implementation of teaser texts, text optimization & onpage optimization through media, meta data, creation of new product categories for niches, creation of new landing pages for special search queries and strong expansion of the blog / magazine
3rd phase - Link building: With smart Backlinks through magazines from the industry also get the most competitive keywords into the top 10 on Google