Autrado

Development of an organic lead funnel to win car dealers & car dealers as customers.

Project Autrado

Hard Facts

Destination

The aim is to build a sustainable, organic lead channel for Autrado and to increase website traffic.

Period

October 2023 - July 2024

8 months

Result

Autrado can be found in Google position 1 in the search results for almost all relevant target keywords in the industry.

Status

Inactive

Lead

Markus Friedrich

Budget

Low

Cooperation

Content & Linkbuildig

Difficulty

3/10

Executive Summary

Google rankings

Keywords in the top 10

Keywords in the top 3

Keywords in 1st place

Value of monthly traffic*

660 $

*(Costs if the Traffic through Google Ads would be purchased)

Rankings

Project start

Rankings

Project completion

→ 21 more keywords in the Google Top 3

→ 48 more keywords in the Google Top 10

→ 325 more keywords in the Google Top 100

Autrado

The task for us:

Reason: The collaboration starts with the intention of increasing the number of leads generated via the website in order to promote company growth and sustainably increase sales

Initial situation: Autrado already had some good rankings, but there was a lack of high quality Content. A significant advantage was the high page strength, as numerous software customers linked to Autrado, which strengthened the domain authority.

Measures:

- Advice and support
- OnPage optimizations
- Technical adjustments
- more continuous Link building

Solution: Development of a customized Content strategywhich includes high-quality, relevant and target group-oriented SEO content. This includes the targeted integration of relevant keywords, the creation of high-quality content and the development of Backlinks to further strengthen domain authority.

The SEO goals at a glance

1. goals

As a specialized software company for process optimization in the automotive sector, the company strives to build an effective organic lead funnel in order to acquire car dealerships, vehicle dealers and dealer groups as customers. The focus is on increasing online visibility and targeting the target group with relevant, high-quality content. The aim is to organic reach maximize user experience and generate long-term, sustainable leads.

2. market overview

The keywords in this industry are manageable and have a low Search volume but offer great potential for high sales. Due to the high degree of specialization in car dealerships, vehicle dealers and dealer groups, this niche market holds considerable potential for generating targeted, valuable leads.

3. competition overview:

The market for software in the automotive sector is characterized by established competitors who have a long market presence and a high brand search volume, but only pursue limited SEO strategies. This circumstance creates a promising opportunity to clearly stand out from the competition and establish a leading position in the market through targeted and optimized SEO measures and specialized content.

Strong keyword developments

Relevant Keyword

Searches /month

Change of position

car dealership software

≈ 70

4 Place - in 1st place

vehicle management

≈ 70

9 Place - in 1st place

car trade software

≈ 70

4 Place - in 1st place

car dealership website

≈ 40

9 Place - in 1st place

car dealer software

≈ 30

3 Place - in 1st place

carcutter

≈ 70

+100 Platz – auf Platz 6

auto marketing

≈ 50

+100 Platz – auf Platz 8

auto dms

≈ 10

+100 Platz – auf Platz 11

Autrado

The battle plan

1st phase - Analyzes: Extensive Keyword-Analysis, Konkurrenz-Analyse und technische SEO-Analyse mit allen Onpage- & offpage factors.

2nd phase - Content: Überschriften-Optimierung, Implementierung von
Teaser-Texten, Textoptimierung & Onpage-Optimierung durch Medien, Meta-Daten, Schaffen neuer
Produkt-Kategorien für Nischen, Errichtung neuer Landingpages für spezielle Suchanfragen
und starker Ausbau des Blogs / Magazins

3rd phase - Link building: With smart Backlinks through magazines from the industry also
die konkurrenzstärksten Keywords in die Top 10 bei Google bekommen

Psst: The framework for our precise approach in the case of fejn jewelry and
Hunderte weiterer E-commerce SEO-Cases erhältst Du here on request!

Autrado

Project Autrado

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Rankings

Project start

Rankings

Project completion

→ 21 more keywords in the Google Top 3

→ 48 more keywords in the Google Top 10

→ 325 more keywords in the Google Top 100

Autrado

The task for us:

The SEO goals at a glance

1. goals

2. market overview

3. competition overview:

Strong keyword developments

Autrado

The battle plan

Arrange free SEO initial consultation

Open questions? Shoot!

Our services

Overview

SEO top posts

Top ratings

Gifts