The domain name as the first SEO decision

Many site owners naturally take care of the site itself first. The products should be presented in a good light and the site itself should be clearly laid out. If these things are all fulfilled, you can start thinking about the visitors. This is often the impression that many people have. However, this is wrong. SEO begins with the selection of the domain name. Many people forget this. They give far too little thought to the allocation of the domain right from the start.

Finding a domain name - first the topic, then the content

But before you start thinking about the Page content first of all, the domain name must be defined. It should be short and concise. Many people try to choose something very unusual and original. This is not always the best choice, as you will not always be found immediately when searching. However, if you enter the right search term, your own page will be well represented. First of all, you can register your name with a provider with web space. This does not necessarily have to cost hundreds of euros. There are now providers who offer this service for less than 20 euros.

 

In addition, there is the Top Level Domain, always at the end of the URL zu finden. Hier gibt es Top Level Domains, die allgemein verwendet werden, wie etwa die „.info“-Seiten. Ländern zugeordnet sind die Top Level Domains immer aus zwei Buchstaben zusammengestellt, wie zum Beispiel „.at“ für Österreich, „.de“ für Germany oder „.eu“ für die Europäische Union. Weitere Möglichkeiten sind etwa „.biz“ für Businessseiten oder auch „.org“ für die Seiten von Organisationen. Für den User wirkt eine .de-URL seriöser, als zum Beispiel eine eher unbekannte, ausländische Top Level Domain.

 

Find domain name - What to consider?

A domain name promises success if it is in close context to the Content of the website. Between two and 63 characters may be the Title long; if possible, however, you should keep it short and limit yourself to around 12 characters. Very often a desired domain is already taken. You should then find out whether the country code can perhaps be changed instead of having to decide on a different name. You should refrain from using confusing abbreviations that nobody can remember.

 

Find domain name - Keywords, Copyright & Type-In Domains

When choosing a domain name, you should remember to separate the important words with a hyphen. This makes the site easier to find via search engines. Keywordsthat have something to do with the site itself are also an advantage in the domain name. They can increase the hit rate. It is also better for the customer, as they already know what the site is about from the domain. This makes it easier to find the right page. However, you should not overdo it with the keywords and choose an umbrella term for the sake of simplicity. For example, if you have a bakery, you might choose Baeckerei-Mustermann and not necessarily Brot-Semmel-Kuchen.

With a Advice from the professional erfährt man auch wichtige Fakten zum Urheberrecht beziehungsweise zu geschützten Markennamen, die in der URL keinesfalls vorkommen dürfen. Eine Type-in Domain, also eine Seite, die der User einfach auf Verdacht hin in die Adresszeile des Browsers tippt, kostet sehr viel Geld. Ist der Domainname gefunden, beginnt ein anstrengender, aber auch spannender und hoffentlich im Sinne des Seitenbetreibers ertragreicher Weg in die unendlichen Weiten des Web.

Content supports relevance

Once the domain name is finally set, it is time to start the Content go. This must also be structured correctly. An overview and quick recognition are important. This must be taken into account. You should also try to get to the top of the search results with one page and not with lots of pages. The result will be diluted and you will have many pages a little further up, but none of the pages will be in the top three. However, you should try to do this, as the first links will always have the most visitors. You can also create a Index file link with. This can also help to bring the page further up the rankings. These are all reasons why SEO important from the beginning is. If you try all this without SEO, it can happen that the domain name does not fit and you have to start all over again. You can save yourself this if you work in conjunction with SEO right away.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

SEO Scaling Framework

The fastest way to the SEO revenue channel

✅ Our exact framework condensed into 96 pages

✅ 3 hours of detailed accompanying video with additional best practices

✅ Step-by-step path to the Bulletproof 100k€ SEO channel

Request video + PDF now!

ℹ️ We will check your details and then release the PDF:

🔒 Don't worry! We will No spam e-mails send!