Hey guys! Have you ever thought about what it means to be a professional SEO manager? It's learning and applying certain SEO techniques that you should master as an SEO manager in order to be successful. In this blog article, I will discuss a few of the most important SEO skills that are essential for SEO managers. So this article will help you broaden your understanding of SEO and better prepare you for the job!
What does an SEO Manager do?
As an SEO manager, you are responsible for Search engine optimization (SEO) of a website. It is an important job as SEO helps websites to be found and visited more easily. The main purpose of an SEO manager is to improve the website's search engine presence through various techniques and strategies.
To achieve this, an SEO manager analyzes the website and then suggests changes that should improve its search engine presence. This includes things like building the website, adding keywords, optimizing images and more. The SEO manager can also analyze similar websites to see what they are doing right and then tells the company what can be done similarly.
The SEO manager must also understand user behavior in order to develop unique strategies to bring more users to the website. For this purpose, the SEO manager can use various tools and analytics related to search engine optimization to measure the success of his strategies.
10 essential skills for SEO managers:
1. onpage analysis & offpage analysis
If you are an SEO manager, it is important to deepen your knowledge of SEO. You should familiarize yourself with the basics of on-page analysis and off-page analysis.
Onpage optimization means designing the web design and content of a website in such a way that it is better recognized by search engines. indexed can be used.
Examples of online SEO measures would be:
- Optimization of meta tags such as title and description to include relevant keywords and thus increase the click-through rate in the search results.
- Use of headings and subheadings to structure the content and highlight important information.
- Use of internal links to help users navigate the website and increase dwell time.
- Optimization of images by adding alt attributes with relevant keywords.
Offpage SEO, on the other hand, includes activities that take place outside the SEO manager's website.
- Linkbuilding: By building high-quality Backlinks from other websites can improve the search engine ranking of a website.
- Social media marketing: Active participation in social networks and regular posting of interesting and relevant content can increase the visibility of a website in search results.
- Online reputation management: By monitoring reviews and online comments about your website and responding to questions and concerns, you can strengthen the trust of search engines and potential customers.
- Cooperations and partnerships: Through partnerships and cooperations with other companies and websites, we can Backlinks and increase the visibility of your own website.
Once you master the basics of onpage and offpage SEO, you can develop effective SEO strategies to better optimize your website.
2. synergy with other marketing areas of the company
Competence in SEO is a central part of an SEO manager's remit. In addition to technical, strategic and analytical skills, it is particularly important to know how SEO can be linked to other marketing areas of the company in order to achieve the best possible results.
To do this, it is necessary to develop an understanding of how all areas can share the work in order to create optimal SEO synergy.
Understanding the goals, strategies and best practices of other marketing disciplines is an essential part of this.
In addition, it is important to agree on a coordinated approach and common goals with other departments in the company in order to achieve the best possible result.
Relevant marketing areas that are related to SEO and should be fundamentally understood:
- Performance Marketing / PPCConversion Rate Optimization
- Email marketing
- Content Marketing
- Social Media Marketing
3. effective priority management for good SEO campaigns.
As an SEO manager, the first thing you need to think about is how to use your budget efficiently. To do this, you first need to make a plan and decide which measures should be taken and when. It is important to ask yourself what should be outsourced and what should be done in-house.
Good priority management in SEO campaigns is essential to achieve the best results. It is important that you complete the most important tasks first and that you use your resources and budget efficiently. You also need to think about which measures should be taken at what time in order to achieve the best results.
Another important aspect of creating an SEO campaign is deciding what to outsource and what to do in-house. Outsourcing some tasks can prove to be very beneficial as it can save the budget and also increase the quality of work. This is a very important aspect of priority management in SEO campaigns.
4. in-depth keyword research for good SEO campaigns.
As an SEO manager, an in-depth Keyword-Research is essential to create good SEO campaigns.
Without the right keywords, campaigns cannot run efficiently. An effective Keyword-Mapping can help to better understand how users search for information.
It is important to find the right keywords to attract the right people. Researching the competition can also help to find the best keywords for a campaign. For this, a precise understanding of the 3 search intentions is important:
Transactional:
Transactional search intentions include the search for products or services that a user wants to buy or use. These types of search queries can relate to a specific brand, product or service. Examples of transactional search intentions are "buy iPhone 11" or "book sports classes near me".
Informative:
Informative means that a user is looking for information. These search queries can be general or specific. Examples include "How do I prepare a scrambled egg" or "What is a compost heap?".
Navigating:
Navigational search intentions include the search for a specific website or a specific page within a website. Examples of this are "Amazon.com" or "Facebook help page".
If you have a good understanding of the needs and wishes of your target group, you can also focus on the right keywords. In the end, the right Keyword-Analysis will help an SEO manager to succeed with the SEO campaign.
5. SEO competitor analysis to understand strengths, weaknesses and strategies of competitors
SEO managers need to know their competitors' techniques in order to stand up to them.
An SEO competitor analysis is an essential tool to understand your strengths, weaknesses and strategies.
It helps SEO managers to identify the keywords and metrics of their competitors and find new gaps to achieve better results.
It also enables them to compare the options of other companies and learn from their strategies.
There are also SEO competitor analyses that monitor competitor rankings in real time to identify the latest trends and developments on the market. SEO knowledge is therefore essential for SEO managers to be successful.
6. SEO copywriting for content that ranks and converts.
As an SEO Manager, the SEO Copywriting an important component to Content that has a good ranking with search engines. Ranking achieved.
The basis of any SEO strategy is to create content that is geared towards the right target group and contains relevant keywords.
In addition, the Content should be written in such a way that it appeals to and converts users. To achieve this successfully, you should familiarize yourself with the basics of SEO copywriting.
It is important to find the right balance between optimizing keywords and writing high-quality content.
You should also choose the right words to convince readers and increase their interest in the topic. SEO copywriting is an important part of using content to increase the Ranking to improve and convert.
7. SEO knowledge: Technical SEO
SEO managers have to master a variety of technical skills to be successful. One important technical SEO-Skill is the information architecture, i.e. the structuring of content and information on a website in order to make the website readable for search engine crawlers. This includes the use of HTML tags to structure content and inform search engines about the meaning of content.
Another important technical SEO-Skill is PageSpeed. It deals with improving the loading times and user-friendliness of a website. SEO managers need to identify the causes of slow loading times and take action to fix them.
It is also important to consider core web vitals, for example. These are performance metrics that aim to improve the loading speed and user-friendliness of a website. SEO managers need to examine these metrics and take action to improve them.
All in all, technical SEO skills are an essential part of success for SEO managers. SEO managers need to master the above skills to make their website readable for search engine crawlers and improve their search engine position.
8th SEO skill: Link building strategy to conquer contested keywords
The knowledge base of an SEO manager must be a Link building-strategy to conquer contested keywords. This includes compiling a list of the most important keywords and creating a specific Link building-strategy has been developed.
You should be no stranger to the following:
Guest Contributions: You write articles for other websites and link to your own website. This can help you to benefit from the thematic Relevance and authority of the other website.
Outreach Linkbuilding: You create targeted emails to website operators in which you ask them to place a link to your website. If the operator agrees, this can lead to a high-quality link.
You should also be able to evaluate links, identify spam links, perform a link detox and manage partnerships with other websites for link acquisition.
9. SEO knowledge for SEO managers: mastery of various SEO tools
As an SEO manager, it's important to know how to use various SEO Tools uses. In order to be successful in optimizing websites, it is necessary to master the use of SEO tools.
There is a wide range of SEO tools to explore and understand. Mastering SEO tools means learning how to use them efficiently and effectively to get the best results. Here are some tools you should be experienced with:
The Google Search Console helps SEO managers to communicate with search engines and improve the visibility of the website. It is a useful tool for checking the technical SEO aspects of the website.
Google Analytics is another important SEO tool that helps SEO managers understand and analyze website performance and user interactions.
Screaming Frog is another powerful SEO tool. It helps SEO managers to analyze the SEO components and website structure. It can also be used to identify problems on your website that may affect search engine optimization.
SEMrush is an all-in-one tool that helps SEO managers understand the competition. It helps with the creation of Keyword-strategies, the analysis of Backlinks and the monitoring of rankings.
SEO knowledge are an indispensable part of every SEO manager's job. A good SEO-Managers must master the various SEO tools in order to be successful.
10. SEO Skill: Business acumen to convert traffic into sales
SEO managers know how important it is for search engines to index their websites well. However, companies need to develop more than just a solid SEO strategy to turn their Traffic Make sales. An essential aspect of a successful SEO strategy is the use of transactional keywords to drive the Traffic to monetize.
For this, it is important that SEO managers understand how the marketing Funnel of the customer works. SEO managers need to understand the search queries their client engages with most and which keywords are most important to their target audience. After that, they need to identify some transactional keywords that the Traffic of the customer can be easily monetized.
SEO managers also need to be able to understand the cost-benefit ratio when it comes to choosing the right Keyword-strategy.
This means that SEO managers need to analyze the client's investment in SEO to determine whether a particular Keyword the Traffic into revenue. SEO managers need to be able to compare the client's revenue with the cost of the SEO campaign in order to make a better decision.
Non-SEO skills for SEO managers:
Project Management
Planning SEO projects, setting realistic timelines, communicating with stakeholders, allocating resources, troubleshooting issues and delivering (and measuring) results.
Customer Relationship Management
Regular meetings with customers to align marketing activities with company goals. Set realistic expectations and present positive results.
Data Analysis
An affinity for or at least an interest in data is crucial for any marketing function. This is especially true for SEO. You can't do much if you don't know what data to look at, what it means and what you can do with it. And that also has a lot to do with critical thinking. In my experience, from talking to a lot of marketers, these are skills that most should be working on. To be a good SEO manager, you should be familiar with Google Analytics, Search Console and an all-in-one SEO toolset like Ahrefs know and then be able to create great SEO reports using the data from these tools.
Management
Time management, prioritizing and delegating are important skills for an SEO manager. Even if you're not a manager, you probably know what it's like to be inundated with messages, deadlines and endless meetings. This is your chance to create efficient systems and sort out the chaos. As you move up, not only do things get more chaotic, but you are also partly responsible for the chaos of others. However, you need to make things work for you and not against you by managing your time well, prioritizing important tasks and delegating work to others.
If you're excited by the prospect of becoming an SEO manager and working every day to increase organic Traffic and improve online visibility for your customers, then we have good news for you: You're just a few steps away from realizing your dream.
Find out how to get started here:
- Acquire skills and get certified in SEO: Before you can become an SEO manager, you need to spend some time building your search engine optimization skills. A good way to start is by taking an SEO course that offers certification in search engine optimization.
- Create a portfolio: If you want to demonstrate your SEO skills, it is important to create a portfolio. Here you can present examples of previous projects, case studies and successes you have achieved as an SEO manager.
- Search for suitable job Once you have built up your skills and portfolio, you can start looking for a position as an SEO manager. You can apply to companies directly or look around on job portals or career networks.
It is also important to mention that SEO is constantly changing and it is important to constantly educate yourself and keep up to date with the latest developments and trends in SEO.
SEO entry level jobs as a stepping stone
An important requirement to be successful as an SEO manager is to gain skills and knowledge in search engine optimization. A good way to acquire these skills is to attend an SEO course that offers certification in search engine optimization.
An entry-level SEO job is a great way to gain experience in the industry and serve as a stepping stone to a career as a marketing manager or SEO manager. In jobs such as "digital marketing specialist" or "SEO specialist", you can gain experience in optimizing websites for the major search platforms, managing Search engine marketing-projects and working with customers.
After a few months as an entry-level SEO specialist, you should be in a position to apply for jobs as an SEO manager. At this point, you should have extensive technical knowledge of SEO and know how to effectively manage projects and work together as part of a marketing team.
As an SEO manager, you earn a good salary while developing your skills and making a real contribution to the company and its clients. On average, the salary of SEO managers is around €40,000 - €60,000. It is important to note that these figures can vary depending on the industry, company and experience.
Start your journey to more SEO knowledge
Here's your step-by-step guide to getting started quickly and effectively in the world of SEO:
- Start with the basics:
- First, you need to understand what SEO is and why it's so important. Google's search engine optimization starter guide is a good place to start.
- Online courses and learning platforms:
- Sites like Moz, Ahrefs or Search Engine Land are great for getting started. Many of them have free guides and tutorials for beginners.
- Make it practical:
- Just reading is not enough. Start your own blog or a small website. Experiment, try things out and see for yourself what works and what doesn't.
- Take tools by the hand:
- There are brilliant tools out there that make your day-to-day SEO work easier. Google AnalyticsGoogle Search Console, Moz, Ahrefs or SEMrush are just a few of them. Play around with them, understand their functions and use them.
- Stay on the ball:
- SEO is constantly changing. Algorithms are updated, best practices change. So subscribe to blogs, newsletters or YouTube channels to stay up to date.
- Network, network, network:
- Network with other SEO enthusiasts. Whether in forums, at conferences or in social media groups - exchanging ideas with like-minded people is worth its weight in gold.
- Further training:
- The deeper you delve into the subject matter, the more specialized the topics become. Think about whether an online course or even a special SEO certification makes sense for you.
- Mistakes are part of it:
- Don't panic if something goes wrong. SEO is often trial and error. The important thing is that you learn from your mistakes and don't bury your head in the sand.
Short and sweet: Immerse yourself, keep learning, try things out and network. SEO is a marathon, not a sprint. But believe me, it's worth it! Have fun and success on your SEO journey! 🚀🔍💡
By 
German 
English 