SEMrush Test: The Ultimate Guide 2023

Have you ever wondered how you can take your website and your entire SEO to the next level without spending a fortune? Yes? Then this post and the tool SEMrush be quite interesting for you.

Positioning a website at the top of Google requires explicit effort and some SEO measures, especially for highly competitive keywords. Nevertheless, it is possible to outrank or bypass your competition with manageable effort if you build your SEO strategies based on reliable data sets and clear numbers. The opportunity Ranking- and Keyword-data of your competitors; allows you to create particularly successful SEO strategies.

Here I have to tell you seriously that the use of a SEO Tools how SEMrush was extremely helpful for me personally. I would NEVER want to work without these tools again. They simplify your work, give you tons of important data, save a lot of time and ... are fun!

Your path to the top position in search engine results depends on how well you use the data you can gather from smart SEO tools like SEMRush. With SEMrush you can Content strategyn, backlink analyses and Social media marketing ideas work out. These will help you, if you do it right, to have a better Ranking on Google and to reach your Traffic to increase

In this guide, I will endeavor to show you step by step how you can use SEMRush to improve performance, rankings and Traffic-improve your website's numbers in the long run.

Tip: For the creation of this guide and the complete implementation of the measures described here, I used the free 7 days trial period used. You can do that too! Grab valuable data for free, my friend.

And what can I do with this tool?

What is SEMRush?

The SEMRush tool markets itself as a powerful all-in-oneSearch engine optimizations and online marketing solution. The individual tool consists of numerous functions that are very useful for your digital marketing when used correctly.

You can use SEMRush effectively for several tasks. These include:

1. Position tracking
2. Backlink analysis
3. Keyword Research
4. PPC Research
5. Site audit
6. Social media monitoring
7. Content Planning

All in all, SEMRush is undoubtedly one of the most comprehensive SEO tools for market analysis and competitive intelligence. If you haven't used many SEO Tools you'll have a blast exploring all these features and getting the most out of them. There are tons of other SEO tools in the big wide web, but despite the comparatively low price, SEMRush is one of the best.

Is SEMRush the right SEO tool for you?

Whether you run a small niche blog or a large corporate website, getting as many click-through top rankings on Google as possible is the ultimate goal for any online marketer. For this reason, SEMRush meets the SEO needs of almost every website owner, regardless of the size or niche of the website.

You will find that SEMRush is very helpful in improving your content marketing strategies, the Keyword tracking and target keyword and backlink analysis.

Before we get into the specific details and functionality of each SEMRush tool, here's a quick summary of its features and why you should consider it for your day-to-day digital marketing needs - and how you can gain a competitive advantage with the right data...

How to take your SEO to the next level

SEMRush is a great SEO tool as it combines all the features needed for a solid SEO strategy. Below are some of the features that you will find very useful in SEMRush:

1. site audit: SEMRush allows you to quickly and accurately perform an on-page SEO analysis of your website and find out where improvements are needed.

2. competitive analysis: You can quickly identify your competitors, create a detailed analysis of their strength and use this data to your advantage.

3. Keyword-Research: In contrast to other Keyword-Research Tools is SEMRush Keyword-tool is very extensive. You can not only create basic Keyword-You can also find out which keywords your competitors are ranking well for and how strong they are. You can also use the 'Related keywords' function to find new keywords in your niche and expand your content strategy.

4. organic traffic data: With SEMRush you can create a detailed organic traffic report for individual keywords or entire domains.

5. link building made easy: SEMRush will also help you with link building, as you will be able to Backlinks of your competitors. This backlink profile data not only saves you time, but also lets you know directly how strong your competition is. Furthermore, you can use this data to expand your own link building strategy and replicate links if necessary.

6. PPC Advertising Insights:PPC advertising can be very frustrating, especially if you're not using the right keywords. A bad setup can easily sink €3000 in a few weeks with little success. SEMRush allows you to look into the keywords of competitor campaign ads and use this data to your advantage.

7. social media marketing: Social media can be a goldmine, SEMRush helps you optimize your social media Range and those of your competitors to evaluate results and optimize your campaigns.

Advantages and disadvantages of SEMrush

Let's get an overview:

Advantages of SEMrush

• Gives you an overview: SEMRush offers many important and detailed SEO and marketing metrics.
• Very comprehensive SEO reports:These are well suited for marketingagencyen and service providers (and for tracking customer projects).
• PDF and Excel exports with one click:You can create reports that can be sent directly to customers or reused later. The reports are available in PDF format, while keywords can also be easily exported via Excel or CSV.
• White label reports with your brand: Perfect for freelancers, service providers and agencies. The report to the customer or the pitch looks much better 😉
• Generate up to 10,000 reports per day and multiple logins simultaneously:in the business plan.
• Up to 3,000 or 5,000 reports per day: in the personal plans.
• Your Analytics Tool can be integrated: SEMRush can be seamlessly integrated into Google Analytics and the Google Webmaster-console so that you can track the performance of your website perfectly.
• 10-in-1 solution for your SEO: SEMRush contains several SEO tools that are included in one suite and are accessible to all subscription plans. The difference is in the number of reports you can create, the number of projects you can track simultaneously and other advanced features that are usually not necessary for most users.
• New features and improvements are included in the price: Yay.

SEMrush disadvantages

• There are more accurate tools on the market: There are SEO tools with larger databases that deliver slightly more data
• Expensive for SEO beginners: The monthly subscription is expensive for digital marketers with a limited marketing budget.

In 4 phases to perfect SEO

1. actual state analysis: onpage audit & offpage check

If you're working to increase your organic Ranking it is helpful to first look at the SEO health of your website. Before you start Off-page SEO make sure that your on-page SEO is perfect. SEMRush site audit tool and SEO ideas are the best tools to improve your website.

Okay, now let's really get into the tool, here we go!

First (as with any SEO tool), we create our website project.

This step is also shouted in your face as soon as you log in.

Done? ... Great!

After creating the project (in the green window), the following options and tools will be displayed.

Yes, at first glance it looks like "quite a lot at once", but we can manage that, don't worry. Let's go through the various tools and then take a closer look.

The most important SEMRush tools in brief

Here is a brief overview of the tools so that you can immediately assess which ones are particularly important for you:

Site Audit Tool

This should always be the starting point of your project. You should create your project and start your SEO audit. Also note that WordPress is the preferred platform for building SEO-friendly websites. Other CMS systems can also deliver a whole cornucopia of errors. But we'll see about that.

On-page audit tool

This is a handy tool that will give you accurate insights into where you should be putting your On-page SEO need to improve. You'll get any HTML validation errors, content problems and other things where you've done a sloppy job served straight to you. But it's not all grumbling, you also get semantic ideas and general backlink ideas. Sounds great at first, but we'll take a closer look at that later.

Domain Profiling Tool

Very simple and quick way to find out how Google and other search engines see your website. This tool gives you the domain overview with BacklinksThe tool also provides you with organic results and lists your main organic competitors. With this tool you can quickly and easily evaluate and analyze any domain.

Backlink Audit Tool

With this tool, you have all the information you need to know who and what is linking to your website. The backlink audit tool complements the role of Google Webmaster Console, but displays the data in a very simple format. You can also use this tool to identify and remove bad links.

Brand Monitoring Tool

This is a tool that helps you determine the strength of your brand depending on the number of social mentions. You can use it to optimize your social Range to observe and, if necessary, analyze.

So far so good.

I think we are ready to take a really hands-on dive into the SEMRush Toolkit. Let's go!

1. SEO audit - to find the major errors

With one click you can create your project and land in the following window.

To be on the safe side, set the Crawling Limit to 1,000 or even 5,000 pages to ensure that EVERYTHING is checked. Online stores in particular often have many products, categories and subpages. I have already crawled store pages that were so large that entire servers crashed, so be generous with the limit.

You can leave the settings at 2. to 6. as they are.

Ready? Press "Start Site Audit" and we'll take a look.

Here we go.

Whatever you see in your project there, first internalize the following:

Stay calm and take a breath. By and large, the following applies:You should solve "errors", "warnings" are often harmless and can be intentional, "hints" are rarely a problem.

Did you do that?

Yes?

Very good, let's take a look at what's going on.

On more than 300 pages, this is quite acceptable. I should take care of these errors, but rest assured, some errors are completely normal (especially on larger pages).

Now let's take a look at the warnings:

Evaluate your SEO audit

As you can see, the actual problems are represented in a fairly manageable quantity (except for the Meta descriptionI was just admittedly lazy).

In case you have problems understanding this, ask your SEO (or an SEO). They should be able to assess all these SEO factors well and, if necessary, solve them easily using the data.

All in all, the report shows you all the critical points on your website such as missing ALT tags, duplicate content, broken links, missing meta descriptions and basic HTML errors such as missing doctype. You can often improve the performance of your website just by looking at the audit report and working through the issues if necessary.

Before you dive into the other features, you should check your website with the "Site Audit" tool - and ALL relevant Errorscorrect. Also look at the Warningsand make sure that they are unproblematic. Only continue with the next steps once you have done this.

Ready? Then go on, follow me!

2. domain analytics: for off-page data, rankings, traffic and Mehr

Okay, after we've turned the onpage screws, let's take a look at what's going on in the Analytics data:

This is followed by the following overview:

... in which you have a versatile Dashboard which gives you a good overview. As I don't want to include 3 more screenshots of the dashboard, but would rather take you through the practical components, here is a summary of the Domain Analytics data.

You see in the Domain Analytics Dashboard:

• Organic Traffic-Quantity
• Keyword Rankings in the top 100 on Google
• Quantity of Google Ads
• The Traffic-Progress back to 1 month / 6 months / 1 year / 2 years / since creation of the page
• Number of Backlinks and referring Domains
• What keywords the most Traffic supply
• How many keywords you have a total of positions 1-10, 11-20, 21-30 etc.
• Yours Main competitors (based on the competing keywords)
• Backlinks and the rate of Follow vs. Nofollow Backlinks
• The most popular Anchor texts of your Backlinks
• Referring Domains, Their IP and country of origin
• Yours 5 most linked pages

You can go into more detail on almost any of these points and get more precise and complete data for each point.

Now take a look at the most important key data of your domain, look at the progressions and understand them.

Grows my organic Traffic?

Which content/subpages perform best?

What are my most important Keywords?

Does my backlink profile look clean and realistic?

Is the anchor text profile clean or does it contain spam?

3. backlink analyzer

Links remain one of the most important ranking factors that have not changed over the years. The number of Backlinks and quality determine how well your website performs in the search results.

Some detailed information, you can find it in the tab "Domain Analytics" with "Backlinks".

Here we go:

So far so good, first of all quite typical offpage metrics, as you can also find them from AhrefsMOZ and other SEO tools. Helpful, informative, necessary, but so far nothing out of the ordinary.

But wait - a "Link Toxicity" tracker that shows you harmful links?

That would be an absolutely unique selling point!

Here we must immediately that is highly interesting for the nerd here, because the evaluation of the quality of Backlinks is extremely complicated and requires a lot of specialist knowledge and SEO understanding. Let's see what the tool can do.

Why this is so important?

Google has made it very clear that your backlink profile is also your own responsibility. If you don't take care of it, you will have to bear the consequences.

The problem, at least so far, has been that cleaning up your backlink profile has been a rather lengthy process. It can take days, weeks or even months to clean up a link within the Search Console is found and removed. Thus, it took a long time to find out whether a spam link was your Traffic Growth negatively impacted.

Let's see, maybe this will make it easier.

A toxic link under 224?

This looks pretty darn good, but why is it rated? Let's take a look.

That actually looks pretty reasonable so far, let's add a Excerpt from the article by SEMRush consider

What constitutes a "toxic link":

The SEMrush Backlink Audit Tool analyzes Backlinks for over 30 toxic factors, which we refer to internally as toxic markers. These markers are arranged in several groups:

Spam in communities
Take links in comments, for example. According to the Google Webmaster-According to Google's guidelines, links in comments are very likely to be surrounded by spam. Many spam links in the comment sections can cause a "red flag" in Google. Especially if there are a few of them in the comments section.

Irrelevant sources
This should go without saying, but the theme of a referring domain should be related to the theme of the source domain. If the subject matter of these two types of domains is completely unrelated, that's a bad sign. For example, if your website is about Mexican cuisine, it will look strange if it is recommended by a car dealership site.

Link networks
When it comes to links that originate from the same network, we search for them using AdSence ID, Google Analytics ID, IP, Whois data and other signals. Artificially generated links from the same IP network are also considered spam.

Manipulative links
You know those directory websites that list hundreds and thousands of domains, completely unchecked, on one page in an endless list? That's right. If a domain somehow ends up in such a spammy list directory, the "trust value" of the domain could be at risk.

Harmful environment
If there are malicious or penalized domains linking to your website, your website automatically becomes a similar threat to Google.

In addition, we perform tier-based link, page and domain analysis. We then analyze the frequency of toxic markers (how often this or that marker was detected) and create a toxicity formula that identifies the toxic level of each link compared to all others.

My opinion on the "Backlink Audit"

Okay, that sounds really good to get around (especially as a layman) a right reliable Overview about the quality of your own backlinks and, if necessary Reliably fend off negative SEO attacks and disavowto be able to. Nevertheless, as with Keyword-difficulty meters, never rely on it to 100%but to consult the experienced SEO eye.

But this backlink audit tool does that everything much easier. This tool can be the easiest tool to keep your backlink profile clean. I am impressed!

On the way to the future, in which Backlinks and the overall link profile will only become more important, this tool will be a real Gamechanger be!

This part is fed to you by the tool, like baby food.

Here you wouldn't have to think at all and could easily remove the spam links.

Do this.

At best, you'll understand why the page has a high spam score before you remove it, but that would only be a bonus point.

4. brand management with SEMrush

Several SEO trends show that Google and other search engines are placing more and more emphasis on branding and strong, trustworthy brands. Some time ago, the Google update, which introduced the exact-match domainRanking shook up the SEO scene. This has ensured that strong and established brands and brands retain their top rankings due to authority and cannot simply be beaten by "exact matches".

Besides the fact that search engines pay attention to branding, a clean reputation within Google is hugely important for your sales. Nowadays, everyone looks for reviews and ratings before buying something or hiring a service provider. To audit or monitor your brand with SEMRush, you can use the Brand Monitoring Tool.

Let's take a look:

Of course, brand management tends to be more interesting for more established and larger companies. Nevertheless, you can use it to keep an eye on the competition and track your most important keywords. This way, you'll always know when something relevant to you pops up or your name and/or company is mentioned somewhere.

This then looks as follows:

Tip: This function is ideal for later Backlinks to get hold of. For example, if a Business directory or you are recommended/reported on, you can send a short e-mail and ask the author to add a link to your website to the mention. Whoosh... a new backlink, great!

As expected, it's still relatively poor, but have a look for yourself, this view could provide you with some very interesting data. Set up brand monitoring for your branding keywords and your most important keywords. Do it, even if you don't currently consider it important.

The mails and notifications will be interesting when the time comes.

Summary: IST analysis and setup

The tools that focus on your own website are really underrated in SEMRush. But they are very effective for improving your SEO holistically.

With just a few hours of investment in the project tools alone, you can Hundreds of ways to improve your rankings and traffic figures create without even looking at a single competitor.

1. the first step, you should undertake is the Carrying out an audit on your website to get a deeper insight into where your website is in urgent need of improvement.

You can find this via the following path: Projects > Site Audit.

2. the second step consists in Benchmark data for your website so that you can find out exactly where your website is now and track improvements.

You can find this via the following path: Domain Analytics > Overview.

3. the third step is the use of the Backlink Audit Tools. Take some time to go through your current link profile and do a cleanup. Be sure to remove those terrible links that are holding you back to make your next link building campaign more effective.

You can find this via the following path: Project > Backlink Audit

4 Finally, set up the brand monitoring tool for this section to track your branding activities and get an overview of the current status.

You can find this via the following path: Project > Brand Monitoring Tool

Win the chess match against your competitors with SEMRush

II Overview of the competition

In a direct SEO competition it becomes clear that the Competitor ranking data are the best leverage you need to outperform the competition. If you had a spy who told you all your competitors' secrets, the likelihood that you could play better than them would increase enormously.

SEMRush is that spy that provides you with all the competitive data you could ever want. In just a few steps you can quickly Find out your competitor's Achilles heel and prepare or optimize your strategy.

In this section, we will look at the different approaches to checking the strength of your competitors.
Here are the basic steps that we will learn to implement in detail:

1. find your competitors

This is the first step and can be implemented by changing the list of main competitors in the Domain overview report view. This list can be exported to a PDF or CSV and slowly analyzed.

With SEMRush, identifying your organic search competitors couldn't be easier. First, follow these three steps:

a) Domain analysis

b) Organic search

c) Competitors

This List of competitors can show you some really interesting data and websites that you didn't know existed either. Some of these sites weren't even really on my radar:

In this view you get the Keywords you compete for and also the rest of the keywords that your competitors are using your Traffic deliver (which you can also see) served on a silver platter.

Guess what happens if you click on the numbers in the list from here?

That's right, you can view all keywords at will and enjoy the Keyword strategy and your competitor's content.

Here you can download the organic trend, the Top keywords and the Top pages of your competition. The goal is to outperform your competitors, in this regard you should look at their organic trend, identify the top keywords and pages they rank well for, and then look at your competitors' organic rankings. Ranking have

You should use this information to create content on your website that is better than their top pages.

How you do it?

Let me show you one particularly interesting thing.

How to get the most sensitive data from your competitors

You can even look at them for Which keywords and Longtail Keywords the corresponding pages rank. This shows you, What topics your competitor bring the most visitors and what kind of content really goes through the roof.

Just take a look at a few big websites in your niche and check their organic top pages under the Pages" tab.

This filter can also give you particularly interesting insights.

Oh, and since we're already on the topic of keywords, let's dive a little deeper here as well. Here we go. In a direct SEO competition it becomes clear that the Competitor ranking data are the best leverage you need to outperform the competition. If you had a spy who told you all your competitors' secrets, the likelihood that you could play better than them would increase enormously.

SEMRush is that spy that provides you with all the competitive data you could ever want. In just a few steps you can quickly Find out your competitor's Achilles heel and prepare or optimize your strategy.

In this section, we will look at the different approaches to checking the strength of your competitors.
Here are the basic steps that we will learn to implement in detail:

1. find your competitors

This is the first step and can be implemented by changing the list of main competitors in the Domain overview report view. This list can be exported to a PDF or CSV and slowly analyzed.

With SEMRush, identifying your organic search competitors couldn't be easier. First, follow these three steps:

a) Domain analysis

b) Organic search

c) Competitors

This List of competitors can show you some really interesting data and websites that you didn't know existed either. Some of these sites weren't even really on my radar:

In this view you get the Keywords you are competing for and also the rest of the keywords that your competitors are using your Traffic deliver (which you can also see) served on a silver platter.

Guess what happens if you click on the numbers in the list from here?

That's right, you can view all keywords at will and enjoy the Keyword strategy and your competitor's content.

Here you can download the organic trend, the Top keywords and the Top pages of your competition. The goal is to outperform your competitors, in this regard you should look at their organic trend, identify the top keywords and pages they rank well for, and then look at your competitors' organic rankings. Ranking have

You should use this information to create content on your website that is better than their top pages.

How you do it?

Let me show you one particularly interesting thing.

How to get the most sensitive data from your competitors

You can even look at them for Which keywords and Longtail keywords the corresponding pages rank. This shows you, What topics your competitor bring the most visitors and what kind of content really goes through the roof.

Just take a look at a few big websites in your niche and check their organic top pages under the Pages" tab.

This filter can also give you particularly interesting insights.

.... Oh yes, and now that we've arrived at the topic of keywords, let's dive a little deeper here too.

Here we go. Choose at least 4 competitors (I would recommend 8).

You should remember them, write them down and check them initially in the Domain Overview tab.

Ready? Very good. We'll need the list again later.

Finished with the ACTUAL analysis. Now let's take care of the future.

3. keyword analysis and content planning

This is a tool that I've had a lot of success with when it comes to finding initial keywords for a specific target. The SEMrush keyword management is great because it integrates with Google Webmaster and Google Analytics to take actual data from your website and show you what you are already ranked for.

But with the Keyword Magic Tool you can a Keyword that you are interested in and it will give you Thousands of related keywords off. In addition, it shows you the possible achievable Traffic and the Relative competitive strength for the Keyword.

This will take you to a page where you can all relevant keywords for your website. And if you want, you can export up to a million of these keywords with just two clicks.

In the sidebar, you can break down your search in less time and Suggestions that you may not have considered, how this result for "Instagram tips.

What is the SEMrush Keyword Analysis good for?

The Keyword Analysis fulfills all necessary and typical components such as

• Keyword
• Searches / month
• CPC
• Keyword-Difficulty

... and also in-depth data, which I have not seen in any tool in this form like:

• Keyword Cluster, with which you can better narrow down the topics directly
• Search trends,in which you can see how the "demand" for a particular contribution is
• Questions,which you can conveniently pick up and answer in order to Traffic to obtain

Similarly, you can also take a closer look at individual target keywords and pick up similar keywords for your content plan.

You can find this data via: "SEO Toolkit" -> "Keyword Research" -> "Keyword Magic" & "Keyword Overview"

But right now, you have hundreds of easy-to-use long-tail keywords right in front of you. You can even export them if you want.

The keyword insider tip: "Related keywords"

Particularly helpful is the "Related keywords" Tab in "Keyword Magic Tool". This becomes a similar page for this type of Keyword which can all be filtered in the same way.

The difference is that these results are based on the search queries that users use when asking for your targetKeyword search around.

So, these are somewhat more semantic search-oriented. SEMrush will then bubble up to you without any problems Countless profitable and high-click keywords one.

The reason this gets its own mention is that this is a nice page from SEMRush that you can easily use to create SEO-rich content.

Take a special look at the Search results in this section. All of these keywords are perfect Guides for the creation of content, which specifically hit the queries of users in your niche and cover everything with relevant long-tail keywords.

Some clever foxes among you have certainly already thought ahead.

Every analysis you've seen so far in this post - and every other one you'll find in the depths of SEMrush - can also be used for competitor analysis.

[IMPORTANT] - Read this:

This is where you should spend most of your timeif you are running an active site.

Use this function to create aKeyword list which will give you AT LEAST for the next 6 months Content ideas delivers. Try out different possible keywords and subject areas that are in (one of) your niches and that you could work on. You should not settle for less than 100 keywords!

Use this function to get at least 10 beatable viral topics/ Keyword-get ideas from your competitorsstart with the next part first, you can also use the next technique to help you. I would recommend that you only finish the "Keywords" part when you have found ten topics. After all, the trial version only lasts 7 days, so hop-hop, do a bit of work.

All the information you need - thanks to SEMrush

IV. Competitor analysis

Besides the keywords of your competitors, there is also a another highly interesting component, that give you a enormous competitive advantage can provide.

Which one?

The Backlinks of your competitors!

Backlink Profiling:

The review of the Backlinks of competitors from SEMRush would be very easy in 3 quick steps, you just have to click the following: Left sidebar -> Link Building -> Backlink Analytics

SEMRush is one of the best SEO tools that provides you with accurate and insightful backlink data from competitors provides. This backlink data is especially helpful when you're trying to find the especially find strong links of your competitors and grab them, too.

Viewing the Backlinks of your competitors is the one important potential step to surpass them. The backlink profile of competing websites can also be used to determine the Assess the strength of your competitorsbefore you decide to compete against specific keywords.

The Backlink monitoring helps tremendously in spying on your competitors. Collecting this information will help you build a solid Backlink strategy to plan, since you get all the backlink data you need from SEMRush.

Here is another feature that distinguishes SEMrush from other SEO tools:

1. compare your backlinks (with up to 5 competitors)

With this function, you can easily find the gaps where your competitors are ahead in terms of backlinks - and close them.

You do this as follows: Sidebar -> Competitive Research -> Backlink Gap

Here you can see that the domains are sorted according to their strength. Accordingly, you can see directly which strong links your competitors have that you do not have.

By clicking on the given numbers in the bar of the respective competitor, you can then see the exact Backlinks and check whether you can replicate them.

Let's take a look at the Backlinks from "Zeit.de", they look interesting.

Okay, there are several Backlinks and they are nofollow.

Looks like a classic backlink via blog comment. Let's check it out:

And.... Direct hit. There he is, the Karl in the comments section.

The link is nofollow, but Zeit.de in the link profile can't hurt, so I'll keep that in mind and see if you can pick up a comment link there in the near future.

You can do this diligently for your competitors and Very interesting backlink opportunitiesfind.

I would advise you to invest a good hour here before you continue.

...

Ready?

Nadann continues!

2. tracking complete website rankings

To view their entire website rankings, all you have to do is go to the Dashboard and enter their domain (without https:// or www.) in the main search bar.

This will give you all the information about their website, just like you saw on yours earlier. But, to see all their rankings follow this path:

Sidebar > Organic Research > Positions

Now you have a Full breakdown of each keyword they rank forthe place they rank for it; the Search volume of search queries and a handful of other metrics that we will cover during our search.

And if you ever need it for a specific post or a specific topic all over accurate want to know, there is also a convenient way to do this.

You can even check exactly how the contribution performs over time.

In other words, whether the topic is worthwhile - and whether users are interested.

If you now click on the tab "Positions" you will see the following:

Here you will find all the insights you need. All 696 keywords for which this post ranks.

A single contribution. 696 keywords. Wow.

This topic is obviously worthwhile and you can even see how much Traffic the contribution delivered.

Thus you can completely scan any post and plan your target content and target keywords for posts and content strategies in your niche.

What do we think?

"Outstanding."

With this, we have chopped off the most important elements of the competitor analysis. Moving on. If you are lazy: Pick out at least 20 solid backlink sourcesthat you will work through over the next 4 weeks. If you want to dominate your niche: Pick out at least 60 solid backlink sources, which you will work through over the next 4 weeks.

Summary: Competitor analysis

With the organic SEMRushRanking-tools you can see the performance of your competitors: Domains, subdomains, pages and their content, either as a whole or individually.

This enables you to strongest (and weakest) points in their strategy to identify and accordingly land a perfect right hook to win your battle in your niche.

The first step is to find out how the entire website performs. This way you can see where they are doing really well and what that means for you.

To do that, go to the following page and enter your domain:

Sidebar > Organic Research > Positions

This will give you the organic rankings and each Keyword show for which it is trying to rank.

In the Organic Research view, you can find out the following about your competitors:

• The Most profitable keywords
• All keywords for which it is not worth competing.
• The Search terms, in your niche that could be particularly interesting and profitable for you
• You are also able to see, which content of the website is the most Traffic Provides.

Which leads seamlessly to the next section.....

You should now take a look at the best performing subpages in particular.

Certain parts of the website are used exceptionally often. Traffic generate - a blog, a Landing Pageproduct pages, etc. - and this is important information that you can use. Why?

1. You can use your Optimize content strategy
2. You can easily use the most relevant keywords for your competitors find
3. SEMRush makes it easy for you to understand how your competitors play the SEO chess game

You can select the most powerful pages from the overview with just a few clicks and All keywords and analyze key data in detail.

With SEM you can also for any competitor and any website repeat. This way, you can use the information to your advantage to create superior content, identify low-competition but high-traffic topics and conquer your niche in the long term.

Summary - strategic link building with SEMrush

SEMRush link building tools give a clear insight into one of the most important ranking factors of your competitors.

You can, almost in real time, see all links, that they are building, which are important to them and how you can compete with the most established competitors for your keywords.

Here's a simple process you can follow to get the most valuable information from these tools:

1. perform a domain comparison

With the tools for the Domain comparison you can compare 5 domains at once. Or, as I would recommend, you can use up to 4 competitors at once compare

Follow this path to open the tool:

Sidebar > Backlinks > Backlink comparisons

Here you can enter the domain for the competitors that you identified earlier in the article. This way you can see:

• How you stack up against your competition
• What types of links you need to focus on to stay ahead of the competition.

This comparison image shows you all the information you need in beautiful colors. Now you can start looking at what your competitors are doing and where their weak points are.

2. check individual backlink profiles

Click in the comparison page on the number of Backlinksthat the website has, and you will get directly to their backlink profile that way.

Here you can start their Link Building Campaigns at identify and where to find links. To develop different ideas for yourself as well as for your future campaigns.

You can also use different Cooperations or identify blog networksthat your competitor has. By looking at how many websites link to a post or page and how often. This allows you to see who they have a good relationship with or have had collaborations with.

The less diverse the link profile (large number of links, small number of referring domains), the better it can show you what their strategies are and who they get their links from. For example, whether they come naturally or whether they were built artificially.

You did it. Good job!

Phew. Now we've talked about some of the most important features for you and your website. Very good.

But be aware, there are many, many more featuresfor example, for social media, paid advertising and more. We could also delve much deeper into individual tools.

I could probably write a 25,000 word post about this tool instead of a 6,000 word postbut at this point you should already have noticed that SEMrush has not skimped on functionality or application diversity.

So it's much nicer if we agree at this point that the tool is undoubtedly worth the money, but still give you the opportunity to browse for yourself, discover new functions and leave you with a few "aha" moments.

Explore the tool and its functionalities.

It's worth it!

Let's talk about the framework conditions that are not directly related to the functions, but are nevertheless important.

SEMrush: Updates and customer support

Before you subscribe to a monthly tool, it can be important to find out, how good the customer support is. SEMRush is a very well supported tool, and this is a great advantage for all subscribers, especially for anyone using an SEO tool or an online marketing tool for the first time.

The SEMrush team constantly updates the tools, to improve them. You develop not only new tools, but improve also the existing functions, to make them more useful and improve data accuracy.

If you want to learn more about SEMRush updates and the changes to SEMRush, the team regularly offers Webinare and Blogs an to the subscribers in order to inform and them, so to speak train with the handling.

Finally, there is a extensive knowledge base, where you can find answers to the most frequently asked questions about SEMRush. This also includes practical videos, that will give you a quick introduction to using this incredible SEO tool.

SEMrush: Prices and packages

The SEMRush tool is available in three versions, which differ in the functions offered, the subscription plans are:

SEMRush Pro - For this version, the monthly subscription fee is 99.95 $ (that's 89€) and you can create up to 3,000 reports per day. This plan is ideal for beginners, self-employed SEOs and online marketers.

SEMRush Guru - For the Guru plan, the monthly subscription fee is 199.95 $ (that's 179€), which entitles you to create up to 5000 reports per day. This plan is the cheapest plan and is also suitable for advanced SEOs, small marketing agencies and detail-oriented online marketers.

SEMRush Business - The business plan is the magnum opus and enables you to API-access, which is not available in the lower plans. You can also generate up to 10,000 reports per day and the monthly subscription fee is $399.95 (that's 359€). This plan is ideal for large SEO companies and large Online Marketing-Agencies.

Annual billing saves you 15% of the price, as the annual subscription fees 900€, 1.800€, 3.600€ for corresponding packages.

Hey. Watch out! We present you the free 7-day trial version of SEMRush availablewhich will help you get started with all the techniques described in this article. You can sign up immediately, there are no conditions, you can cancel at any time by sending an email to the SEMRush team.

SEMrush: My conclusion

My. Quality. What can I say?

I am VERY surprised and VERY impressed of this tool. Mainly for the reason that I have always considered Ahrefs to be the undisputed king of SEO tools.

Please don't get me wrong, ahrefs is insane and also has an even more comprehensive Index, but SEMRush is a toolbox beyond compare. For such a comparatively low price (in the SEO segment), you get everything you need here - and much more.

After this comprehensive insight into SEMRush (which by no means covers all the functions), I can summarize this test in a few words - SEMRush is the 6-headed SEO Hydra. It's hard to come across a tool that fulfills all these functions and saves you so much money, time and energy.

Although SEMRush has many advantages, there are a few things that people point out as disadvantages.

These are the monthly subscription plan, the complexity of the tool and some data that does not seem 100% accurate compared to other tools.

But as mentioned before, if you want to get started with SEMRush, the Trial version the best way to check how well you like this SEO toolbox.

I, for my part, am very impressed and will continue to use it!

But as with everything, the same applies here:

See for yourself:

Click here for your personal 7-day trial period.

And even with a nearly 6,500-word post and seven individual tutorial videos, we've explored just shy of 30 % of the tool. Still, I hope this post was helpful for you and shows you the added value of using a good SEO tool.

Did I forget something?

What else do you use SEMRush for, or which tool do you use?

What experiences have you had with tools such as MOZ, SISTRIX or Ahrefs?

Feel free to write me in the comments!

Thanks for your time and see you soon!