Optimize WordPress images - Compress images in WordPress with plugin

January 11, 2019

Optimize WordPress images or compress is becoming increasingly important and therefore there are WordPress plugins for this. For SEO resp. Search engine optimization the Compression of the images is highly recommended, not least to improve the user experience for your visitors and make it possible for people with e-nets to load and read your content. Search engines will also be happy to see your images optimized, because they will be faster and cheaper (less Crawlingeffort for the Googlebots) can index websites. The Plugin Optimus by Sergej Müller from Pinneberg near Hamburg offers anyone who wants to save time during optimization a high-performance and simple alternative to the conventional graphics program solutions of the Compression.

Optimize WordPress images - Why?

The conventional way of Compression of images or graphics is a graphics program. Not everyone knows how to use it. Therefore, especially for bloggers with other priorities, it quickly becomes boring to take care of the optimization of their images.

Dhe most important thing when compressing images is that the user gets the website displayed faster. So it is about website optimization regarding the Loading time and speed.

As soon as the website construction happens faster to the user, it also happens when the Search engine robots come by for indexing. The Search Engine can be used with increased speed of the website more individual pages in the search result or the SERPS record or update, because the available time budget per website can be used more efficiently due to the lighter graphics. In addition, of course, you have positive side effects such as minimizing website traffic at your own Internet provider.

Optimize WordPress images - Optimus plugin - Installation

The Plugin Optimus by Sergej Müller stands out for WordPress image optimization not only because of its performance in the application, but also because of its Plugin at Backend of WordPress is a lightweight WordPress image optimizer. Once you have Optimus over Plugin/Install installed, you get only one query: Namely, whether you want to install the graphics with or without Metadata would like to save.

If you leave out the check mark, the graphics become even lighter. At the same time, however, the Author, copyright and meta informationwhich are contained in the image file are deleted for optimization reasons. As long as one is in the generation of images legally correct no legal consequences result from this process.

Optimize WordPress images - Optimus plugin in the backend

Due to the efficient approach to programming the plugin, you won't find any information other than the above image in the Backend under the Optimus settings. This is practice with many lightweight plugins. You then just have to think rhythmically and consider where you most likely expect the plugin to have an impact.

Sometimes I wish small hint of the programmer (maybe a Dashboard-internal link, if that's possible) on the first page, because in the end it takes time to search again or to search and read the manual of the plugin.

Do you want the Plugin in action must therefore be seen in the Dashboard of WordPress click on Media or Media Library. After you have uploaded a new JPG file, you will see the optimization level of the file.

Optimize WordPress images - Free or Premium

As long as you can Plugin only with JPG files of an upper limit of 2 MB monthly data load, 25 KB maximum image size. and upload access from DACH states, the image compressionPlugin for the WordPress Optimize images free of charge.

As soon as you professional work, one has with the premium version of the plugin, Optimus HQ, an annual Plugin-fee of € 14,99 and gets unlimited monthly Traffic with a maximum file size of 1 MB for JPG files and 100 KB for PNG files. Considering the effort that Sergej Müller incurs with the operation of the server, this is certainly an fair offer. During the test I experienced the Compression of the images in real time without loss of time.

For example, the alternative plugins are similarly conceptualized:

Imagify
Smush
reSmush.it

I see the use of an image compression plugin as absolutely essential and indispensable these days.

WordPress images optimization by capacity and keywords is important

Both the capacity and the Keywords in the title, alternative text, caption and description can be optimized. Normally, when inserting a new image in WordPress, WordPress takes only the file name as the title. Focus on the Keyword in the file name would be too little.

Optimize WordPress images regarding capacity

Every single image on our blog or website signifies a Prolonged loading time. Larger images or images with a higher capacity in KiloByte increase this loading time. Therefore it is important to use the Optimize images. Of course, the quality of the image should not fall by the wayside. Most graphics programs have optimization functions when saving. These should also be used. Otherwise there is also the possibility Optimize image via online tools.

WordPress image optimization regarding keyword and alt text

WordPress offers various text input options in connection with inserting images when creating articles and pages. So, you can use in:

- Title
- Alternative text
- Labeling
- Description

Enter keywords of your choice. Thereby the title should correspond to the most important Keyword correspond to. Alternate text, caption and description can be the Keyword-direction by adding more in-depth keywords. The optimized matching of capacity and keywords in image optimization is another factor that leads to the hoped-for search engine success.

FAQ

What is image compression?

Image compression is a process that reduces the size of an image by decreasing the number of bytes it contains without significantly affecting the quality of the image. It is used to reduce the file size of the image so that it can be downloaded quickly over the Internet and displayed on web pages without taking a long time to load.

Why is it important to compress images in Wordpress?

Compressed images ensure that web pages load quickly. If images are not compressed, page load times can be significantly delayed, resulting in poor user experience and lower search engine ratings. In addition, uncompressed images can cause websites to consume disk space and use excessive bandwidth, which can cost the operator.

How do I compress images in Wordpress?

There are several ways to compress images in Wordpress. One way is to use a plugin like WP Smush, which automatically compresses and optimizes images when they are uploaded. Another way is to use an image editor like Photoshop to compress images manually.

Can I compress my already uploaded images in Wordpress?

Yes, you can compress your already uploaded images in Wordpress. One way to do this is to use a plugin like WP Smush, which automatically compresses all uploaded images. Another way is to use an image editor like Photoshop to compress all images manually.

How long does it take to compress images in Wordpress?

The time it takes to compress images in Wordpress depends on the size of the images and the number of images being compressed. If the images are small and only a few need to be compressed at a time, the compression can be completed in less than a minute. However, if you need to compress many large images, the compression may take several minutes.

How can I check if my images have been compressed?

You can check if your images have been compressed by checking the file size of the image. If the size of the image has been reduced, it means that it has been compressed.

Can I compress file types other than images in Wordpress?

Yes, you can compress file types other than images in WordPress. However, plugins like WP Smush can only compress images, so other file types must be compressed manually.

Can compression programs affect the quality of my images?

No, usually compression programs do not affect the quality of your images. However, if you use a compression program that is not configured properly, the images may look a little noisy when they are compressed.

Is there a difference between compressed and optimized images?

Yes, there is a difference between compressed and optimized images. Compressed images are reduced in size to reduce the file size, while optimized images are used to improve the image quality without increasing the file size.

What other methods can I use to optimize my wordpress images?

There are some other methods you can use to optimize your WordPress images. These include changing the settings for the size and quality of the images, using an image editor like Photoshop to reduce the size of the images, adjusting the color profile of the images, and correcting image errors.

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About the author

Niels Stuck

Niels Stuck has 10 years of SEO experience and is the founder of the SEO agency "WOLF OF SEO". He gained practical experience by building 20+ affiliate sites alongside his marketing studies. Finally, he wrote his bachelor thesis about the influence of SEO on Google rankings, traffic and sales development in the form of a case study. Today, he specializes in e-commerce SEO and helps more than 80 companies build a sustainable organic revenue channel through SEO. Niels advises startups, established brands and corporations in search engine optimization of their online stores and primarily focuses on data-based content strategies and link building. He shares his knowledge about SEO and online marketing in this blog, as a speaker at conferences, in podcasts and as a guest author for OMT, Forbes, Starting Up and many more platforms.

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