This year alone, 46% of companies plan to increase their spending on content creation. With so many companies following the Content marketing as a priority, acquiring new customer contacts on the Internet has never been harder.
In a crowded field, an SEO-driven Content-strategy is the surest way to make your brand stand out from the crowd and attract the attention of your customers and your business.
SEO-focused Content Marketing combines the "science" of Search engine optimization with the "art" of content marketing.
In this post, we'll show you how to develop a successful SEO content strategy. Read on to find out how to create content that provides the best ROI for your efforts and has the greatest impact on your business.
Combine SEO with the right content strategy
When creating a content strategy, it all comes down to how you factor in your own goals and ambitions. Some want to increase their organic Increase traffic. Others want to drive more online conversions.
SEO and content marketing are two sides of the equation to achieve this goal.
Numerous experts many years debated how the Google algorithm decides how to rank pages.
The best way to rank is still to create high-quality content through a content strategy that adds value to the searcher and gives the visitor a first-class experience.
When you're building your content strategy, it's beneficial for two reasons. SERPs in mind:
- This way you have a better chance of showing up in search. This increases the likelihood that you will attract more visitors to your site. This should help you get a better return on your investment.
- Google tells you what your target audience is looking for. If you pay close attention, you'll get a direct insight into their needs. You can create content that meets those needs and potentially attract more customers.
Implementing this content strategy requires careful planning. You don't want to blindly create content without a roadmap.
Defining your content strategy - here's how to do it
Creating a content strategy lays the foundation for all other SEO measures. Here are some tips on how to go about creating an effective content strategy.
Understand your business
It can't be stressed enough that an SEO-driven content marketing strategy is designed to attract more valuable visitors to your business. To do that, you need to understand your market and your brand's position in it.
When you're starting out with a new SEO content strategy, make sure you have a plan in place for the first few weeks that covers everything:
- Your overall content strategy for the entire website
- Your brand overview and value proposition
- Your market overview and competitor analysis
- Taking a look at your existing content strategy will help you uncover issues that are impacting overall SEO performance.
Next, it's important that you know exactly what your website's brand and value proposition are. You should be able to define them clearly:
- Who you are as a company
- What you are trying to achieve
- Why someone should choose your company over others
- Who your target audience is
Defining a content strategy shouldn't happen in a vacuum. Yet about 40 % of B2C content marketers look at their competitors only once a year. Looking at what your competition looks like online can give you an edge.
Analysis of the content strategy of competitors
To understand the content strategy of a company's competitors, you should look at these factors:
- What the competitors do well
- What the competitors rank for
- Which topics are the most important to a website's competitors? Traffic bring
- How long it takes a competitor to rank for a particular topic.
This can help you make more efficient decisions when planning content. If you know what works for your competitors, you'll spend less money on trial and error processes.
To get a more comprehensive picture of the competitive landscape, we also recommend tools such as. Ahrefs. To better understand how much you need to invest in your content strategy, you can compare your website's metrics:
- Domain Rating (DR)
- Linking root domains (LRDs)
- Organic keywords
- Monthly organic Traffic- Value
- Organic trafffic value
The view of the Traffic-value should also help you set reasonable expectations for your content strategy. You can answer questions like:
- How large is the total addressable market?
- How much real growth is possible?
- Where are the most relevant, valuable content ideas?
Use this roadmap to find the most valuable opportunities for your brand. Here is the Keyword Opposition to Benefit (KOB) analysis a critical factor.
Find suitable topics through the KOB analysis
If you've read anything about digital marketing or SEO, you know what Keyword-research means. As a rule, it is recommended that you use either keywords with high Search volume (SV) or keywords with low SV and low difficulty in your field.
High SV keywords are great, but they are also highly competitive and expensive. Even for sites with high authority (DR >90), it's difficult to rank for these terms.
Low SV and low difficulty keywords are also great and can give you some chances to rank quickly. The problem is that if you focus exclusively on these terms, you're limiting yourself.
Your goal should be to find valuable Traffic- and Ranking-finding opportunities. The SV or Keyword-Differentiation alone doesn't give you the whole picture.
KOB analysis is a more strategic approach that compares the difficulty of keywords to what people are willing to spend on that content. This should help you:
- Find and select "Low hanging fruits" Keywords
- Prioritize topics where customers can rank quickly at each stage of the funnel
This has a reinforcing effect over time. As your site ranks for more topics, your domain authority grows. This makes the higher-value and more difficult keywords more accessible in the long run.
Once you've found your topics and keywords, it's time for the fun part: creating content your audience will love.
Creating an SEO roadmap
If you're creating content that can be shared, you should have a plan in place for maximum efficiency and impact.
Use the insights from your topic research and your preliminary content strategy to begin creating a content plan. You should also consider factors such as:
- The authority of your website
- What type of content is most important in your industry
- Key performance indicators (KPIs)
- Seasonal content themes
Even if your organization has an unlimited budget, you should prioritize all existing strong passive link opportunities in your industry.
- Strong passive link opportunities = topics with multiple results that have 100+ links.
- These topics have the potential to generate valuable links without the additional expense of manual link generation
For more time saving, you can also try to find scalable content. Example: keywords that overlap under a broader topic.
To ensure that your content resonates well with your target audience, keep the following in mind:
- Is it unique compared to your competitors?
- Does it solve a problem for the user?
- Will this resonate emotionally with viewers?
Make sure you follow a consistent style in your area of expertise. This is how you build your brand's reputation and consumer trust over time. To get the best results, it's important that your content:
- Written in a similar style are
- Contain messages that are consistent with your core values
- Follow consistent design and copywriting guidelines
While you are developing content, the Link building among the most important factors for organic Traffic, to boost this content.
Identify your link building strategy
You probably know that links are an important part of search engine optimization and page ranking. Google considers them as a quality feature for a website. That's why they are among the most important ranking signals on Google's part.
Coming from other websites, they link organically to your pages and are considered a signal that your company is considered an expert in a particular Keyword and subject is considered.
The beauty of an SEO-driven content marketing strategy is that if you've created high-quality content, you can accumulate links all by yourself over time as other sites link to you based on your high-quality content, thereby "recommending" you.
Moreover, you can also help yourself through active link building campaigns by buying links from topic relevant sites and blogs with high domain rating.
For example:
If your website hasn't been around long and your domain rating is still low, an active link building campaign can speed up the process and improve your rankings. Your competitors have significantly more Backlinks and you want to build your own backlink profile, which you can do with Link building is possible.
As soon as you have a plan for the Link building you need to establish benchmarks to measure the tangible impact of your content.
Set up metrics and start reporting
If you rely solely on content marketing, your success may be measured only by the number of links or the growth of your website. Successful SEO content marketing takes into account the 360-degree view of your competitors and the true value of your marketing strategy.
Tools like Ahrefs or SEMrush provide real-time data to create S.M.A.R.T. goals (specifiable, measurable, achievable, relevant, and time-bound).
Keep your content current and relevant
SEO content marketing is not a strategy where you just do it. Once your content is more Traffic you need to make sure that it actually converts.
If you have a large enough sample, you can evaluate the following to make strategic decisions:
- Is your overall traffic growing?
- Which pages bring the most Traffic?
- Where are your pages in the Ranking?
- Which topics are popular? Which are not?
Then look at the Click-through rate and bounce rates to learn more about how your visitors are interacting with your website. Ask yourself:
- How long do they stay on the website?
- What do they do once they get there?
- Which pages have strong and weak conversion rates?
You can use this information to highlight the best performing topics in your future content plans. You can also find ways to improve the user experience by:
- Prioritize higher-performing content in the website structure
- Adapts content with lower performance to the structure of pages with high performance
An SEO content marketing strategy is also an incentive for you to keep your content current. We recommend reviewing pages at least once a year to see if they can be updated with new statistics or developments to make them even more relevant.
You'll be amazed by the results when you put these steps into practice.
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