Establishment of an organic sales channel (via app installations & contract conclusions) for the Bling Services GmbH - the young finance start-up from Berlin - and their website "bling.de„.
+ The improvement of rankings for essential keywords from the finance and investment sector, especially for parents, children and young people.
Organic revenue channel for Bling Services GmbH - the young finance start-up from Berlin - & their website "bling.de" as well as improving the rankings for essential keywords from the world of finance & investment, especially for parents, children & young people.
15.02.2023 until 15.08.2023
6 months + (consecutive)
Over 220 keywords placed on page 1 of Google within 6+ months & noticeable increase in sales & app downloads achieved through organic SEO + one Traffic-value of just under 14,000 $.
Active
Medium
Full service with a focus on products & landing pages
*(Costs if the Traffic through Google Ads would be purchased)
The optimization of organic traffic as a sales channel, as well as the increase of relevant Google rankings of the domain bling.de (for Bling Services GmbH) with all service pages & landing pages. SEO consulting, on-page optimization & technical aspects, URL- and Metadata-optimization, strong SEOContent & steady, stable Link building.
Reason: At the start of the project, the domain had hardly any noticeable authority over Google or other search engines. There was already strong competition from banks, comparison portals and credit institutions. Hardly any or no relevant Keyword-rankings. SEO was still completely missing.
Initial situation: None at all Keywords in good positions, which bring the really relevant sales or app installations. Major relaunch that has shaken things up once again and URL structure fundamentally changed was planned.
Site based on Webflow & the Google Hosted Libaries as CDN. In other words: hardly any limitations in technical SEO! However, this made the work on the URL structures and on-page texts much easier.
The keywords „money card for children", "tash money card," "credit card for children, "bank card for children" were particularly important for the customer and have all landed in the top 10 on Google thanks to our work!
Credit card for children
> 500
+6 places - in 4th place
Cash card for children
> 250
+99 places - in 1st place
Account for children
> 1.400
+80 places - in 20th place
Pocket money account
> 250
+13 places - in 3rd place
Pocket money app
> 250
+3 places - in 7th place
Pocket money card
> 150
+ 99 places - in 1st place
Bank card for children
> 150
+99 places - in 1st place
Children's EC card
> 150
+99 places - in 1st place
Saving pots
> 150
+99 places - in 4th place
Digital piggy bank
> 60
+93 places - in 6th place
1st phase: Holistic SEO analysis & competitor research for www.bling.de
In this initial phase, we carry out a detailed analysis to check all technical onsite and offsite factors. We conduct an in-depth competitor analysis to gain valuable insights that help us optimize our strategy. In addition, we carry out a thorough Keyword-analysis to determine the most relevant search terms.
2nd phase: Text improvement and onsite optimization
Our next steps focus on improving the website. We optimize the text content on the product and category pages to ensure that it optimally addresses the selected keywords. In addition, we carry out comprehensive onsite optimizations to increase the overall user-friendliness and search engine friendliness of the website. This also includes the creation of content-customized blog posts on related topics that your target audience is looking for when expanding their sanitation facilities.
3rd phase: Intelligent link building strategy (currently in planning)
In the third phase, we are now developing a sophisticated strategy for the Link buildingto appear at the top of the search results for the most hotly contested search terms. This process is still pending and requires a targeted approach to achieve the desired results.
Conclusion on the project:
Right from the start, there were a few hurdles due to legally protected terms such as "(children's) account" or "credit card (for children)".
The domainAuthority of almost all major competitors such as banks, credit institutions or comparison portals was stronger than that of the client.
We quickly overtook some smaller competitors, such as the Pumucklcard, while other competitors such as "ruuky.money" have now dropped out or have not found any more investors for their business model.
In addition, this client had an extremely young website and as a Berlin start-up, with few products but good landing pages, with strong search volumes behind it - so there was a lot of potential for a site that was still stuck in the Google sandbox and had to prove itself first.
By 
German 
English