Webmaster Guidelines

Google is the most famous Search Engine, which has by far the largest share of the search engine market. Google provides its Google Webmaster Guidelines to help website owners improve their search engine rankings while following SEO best practices.

Google has been able to maintain this high share of the search market by continually updating its practices to ensure that its search results best meet the needs of the user. As the Internet and the way people use it have evolved, so has Google'sSearch engine algorithm further developed.

What are the Google Webmaster Guidelines?

Da Google die bestmöglichen Websites bewerten möchte, hat es ein strenges Regelwerk aufgestellt, an das sich alle Webmaster halten müssen, wenn sie ihren Website-Inhalt für relevante Keyword-searches in Google want to be rated. This helps to remove the spam pages from the Google SERP (search engine results page) and ensures that only the sites that do things right see their pages clearly visible.

Google Webmaster Guidelines

The Google Webmaster Guidelines describe the official recommendations for website owners who want their website to be found, crawled and indexed will. The Google Webmaster Guidelines are divided into three main parts: Design and content guidelines, technical guidelines, and quality guidelines.

Content Guidelines

The content guidelines describe how links should be used throughout the site and that links should be used on a given page in only reasonable numbers. Content should be useful, information-rich, and written for the end user, not filled with keywords for Google crawlers. Display important names, content, and links with text instead of images so Google crawlers can "see" them. Your texts should be descriptive, detailed and uniquely written. Moreover, you should not copy texts or even plagiarize them in any case.

Technical guidelines

The technical guidelines describe how Google spiders prefer to see a website from a technical perspective. These guidelines refer to what is displayed on the Backend of the website is going on. Even if a website looks good from the user's point of view, there are certain points that are most Backend eingehalten werden müssen.