What is an SSL certificate (HTTPS)?
To answer this question sufficiently, we need to briefly go over the basics. The "s" at the end of the "http" part of an URL means that the website is "secure". HTTPS (Hypertext Transport Protocol Security) or secure websites contain the SSL 2048-bit key and can protect a site connection through authentication and encryption.
A SSL certificate is thus a block of code on a web server that provides security for online communication. When a Browser makes contact with a secure website, the SSL certificate an encrypted (secure) connection. It's like sealing a package before putting it in the mail.
SSL certificates bring trust because each of them contains identification information - if a SSL certificate is requested, a third party verifies the company's information and then issues the user a unique certificate with that information. This is called the authentication process, and there is a possibility that you may have encountered an error message that contains the phrase.
Do SSL certificates influence SEO?
Already now, pages that have an SSL are given a better ranking by Google. Ranking rewarded and receive the characteristic green lock on their URL (address bar). Websites that collect user data (username/password, contact forms, newsletters) or credit card information for transactions, but do not have SSL (unencrypted), are marked by Chrome with negative security icons and the phrase "Not Secure" in the address bar.
This seems appropriate as they handle sensitive personal data, which will have a negative impact on SEO. Google has also updated Google Webmaster Tools to better manage HTTPS sites and reporting.
SEO benefits of switching to HTTPS
1. other referrer data
2. HTTPS as a ranking boost
3. security and data protection
4. HTTPS encrypts all communication
5. DSGVO compliance« Back to Glossary Index