What does SERP mean?
SERPS, or search engine results page, is a web page that displays a list of results returned by a Search Engine returned based on a specific search query that a user has entered. For example, if you enter the search query "dog training tips" in a Search Engine such as Google, Bing, or Yahoo, the page you are directed to after submitting your query is called a search engine results page. Learn more about SERPs in our blog.
What are the SERPS for?
The SERPS list a title, including your search query as a link, a brief description of the web page, and the actual URL of the web page below the description. The page usually contains about 10 results per page, with links at the bottom to go to the next page. Mostly click Browser never to the next page, as the first page displays the most relevant links based on their search query, with result number 1 being the most relevant and accurate choice.
What are the components of SERPS?
- The search query, organic links and sponsored links are the main components of the SERPS.
- The search query - The search query is the keyword that you enter into the Search Engine have entered.
Organic search results
The organic search resultsb are links that have a Search Engine displayed on the SERPS after using a certain algorithm to calculate the results of the search query. Any Search Engine has its own algorithm and the algorithms are used to calculate the most accurate, relevant and trustworthy list of links that will be displayed to you in the SERPS. Learn how to get high in the SERPS by learning about SEO.
Sponsored search results
The sponsored listings - The sponsored links are links that appear at the top or on the pages of the SERPS, title sponsored listings. These are listings that people have paid for. Learn more about them by reading about AdWords.
Other components of the Google SERPs
Google SERPs (search results pages) are the pages that appear when you perform a search on Google. They contain a variety of information and elements to provide users with the best possible results for their search queries. Here's a detailed overview of the different elements that you'll find on a Google SERP can find:
- Local results: When you search for local businesses or services, Google may display local results on a map along with a list of nearby businesses. These results include important information such as address, phone number, opening hours, and ratings.
- Rich snippets: Google sometimes shows advanced search results in the form of Rich snippets an. These can contain additional information such as ratings, recipes, events or FAQs. Rich snippets pull data from structured data on the website and present it directly on the SERP, resulting in increased visibility and possibly higher click-through rates.
- Featured Snippets: A Featured Snippet is a special rich snippet that pulls selected information directly from a web page and displays it in a highlighted block at the top of the SERP displays. Featured Snippets can appear in different formats such as lists, tables or paragraphs.
- Knowledge Graph: The Knowledge Graph is a Google feature that pulls information from various sources to provide a concise summary of the most important facts about a particular topic. The Knowledge Graph can appear in the form of an infobox, usually displayed on the right side of the SERP is displayed.
- Video, image and news results: Google can also include multimedia content such as videos, images, and news articles directly in the SERP integrate, based on the Relevance for the search query.
The exact composition of a Google SERP depends on the search query, but in most cases you will see a combination of the above elements on the page. Google adjusts the SERP constantly to provide users with the best possible results for their search queries.« Back to Glossary Index