What is PageSpeed?
Page Speed measures how fast a web page loads when a visitor first clicks on the link. Your potential customers expect their pages to load quickly. A fast page speed makes a good first impression on your customers. Moreover, it is also crucial for improving your search engine raking. Furthermore, slow page speeds increase the likelihood that you will lose your customers before they have a chance to get you to buy. As if that wasn't bad enough, it can also hurt your search rankings.
Why is the loading speed important?
If a page in your online store doesn't load within seconds, you risk losing your potential customer to the dreaded "back" button. Considering this "worst case" scenario, enabling lightning-fast page speed on all your pages is not a luxury - it's a necessity.
A slow page speed will also help your Ranking harm. Whenever a customer clicks the back button before even entering your website, this action will have a negative impact on your SEO. Page speed is a critical factor in Google's algorithm and plays a role in optimizing your search engine rankings (SERPs). In this sense, competitive speed on all subpages of your website is crucial for maintaining strong SEO.
What causes slow loading speed and how to improve it?
A number of different factors can slow down page speed. Here are some examples.
- Too many detours: Redirects are much better than 404s. But if you end up with a chain of redirects from multiple deleted pages, the Browser of your buyer to take the time to review all the URL-Shuffling to process. You should correct old redirects that point directly to the final resolution page.
- Overloaded code (CSS, HTML, etc.): Depending on how much custom code you use on your site, you can clean up extraneous code (commas, spaces, unused code, etc.) and minimize comments and formatting. This will make reading and rendering code easier for the Browser to make it easier. This should significantly reduce the page loading time.
- Large or number of image files: Images take time to load. The more images your page has to load, the more time it takes. You can fix this problem by including fewer images on the page and compressing the remaining images.
Fix these types of issues and your page speed should improve immediately.« Back to Glossary Index