In the Online Marketing world is described by the expression "Low Hanging Fruits"Goals, projects, or tasks that can be accomplished easily and without much effort before moving on to more challenging tasks. The expression is considered a metaphor for the fruit of a tree that hangs further down and is easier to grab.
To achieve the best results, it is important to understand which Low Hanging Fruits offer your company the best opportunities.
Turn to former customers
Former customers are a feast for the eyes, because they are familiar with your products and services.services familiar and it may be easier to persuade them to buy again as a result. This is especially effective if they have had a good experience in the past. If you have an online business, you can target these customers via newsletters, for example.
Send them an email with a special discount or suggest items related to their recent searches and purchases.
Low Hanging Fruits - how to find them?
We can divide the issue into two areas: first, focusing on low-competition keywords (e.g., long-tail terms) and second, ranking between position 10 and 20. Why is that? If you are already on the second page of the Google SERPs, it's clear that your page is relevant - even small improvements can help you reach the first page - and that's where the real Traffic to get!
You should use the Google Search Console or SEO Tools to analyze your ranking positions between 10 and 20. The Google Search Console always provides you with the most valid data and the best insights.
In Google Search Console, go to the "Performance" report and set filters for the keywords from the last 12 months between positions 10 and 20. Filter in descending order.
Look at the impressions of these keywords - these give valuable conclusions about the Search volume. (For exact data about the Search volume certain keywords, however, you should check the Google Keyword-planner). This way you can filter out which keywords are frequently searched for and where many visitors tend to be reached.
There are many more ways you can Low Hanging Fruits can optimize. But for now, the measures described here are sufficient to achieve the first successes. Depending on Keyword you will be able to achieve your goal with a small budget. Don't forget to monitor your success - there are many tools, including Google Search Console, to help you do this. All that's left to say is: have fun picking fruit!
Low Hanging Fruits also exist outside the SEO industry. In business, the focus is on the cost-benefit ratio - to achieve above-average success with little effort. This is exactly what SEO is about: improving positions with little effort!« Back to Glossary Index