Link Juice

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What is Link Juice

What is Link Juice?

When another site links to your site, Google sees this as a site endorsing or recommending your site. Google takes into account all these link votes (i.e. the link profile of the website) to draw conclusions about the Relevance and importance of individual web pages and your website as a whole. This is the basic concept behind the PageRank. When a website links to your website, or when you link internally from one of your pages to another, so-called linkjuice is transferred. This allocation of "PageRank-points" is also commonly referred to as "Link Juice" or "link power" transfer.

The quantity of the transferred Link Juice depends on two things: the number of PageRank-points of the web page where the link is located and the total number of links on the web page that transfer link power. In order to keep the rating system clearly structured, Google uses a lot of algorhitmic mathematics in order to rank very large (and very small) PageRank-values to correlate with a clean and unambiguous 0 to 10 rating scale.

How does "Link-Juice" work?

Think of it this way: Each website has a limited amount of link juice it can give out, and the amount it has at its disposal is the sum of the PageRank-points accumulated by the page. A web page with 20 accumulated PageRank-points can therefore award no more than 20 points Link-Juice.

When a page with 20 PageRank points links to another page, this one link transfers the entire amount of Link Juice to this one other web page. However, if a page with 20 PageRank links to five web pages (internal or external), each link transmits only one-fifth of the link juice.

You can Link Juicealso think of it as a kind of "stream" that flows from one page to another, carrying authority with it. For example, a web page that is linked from many other high quality pages has more Link Juice and thus more authority than a page that is only linked to by a few or inferior pages.

Some factors that influence how much Link Juice transferred from one side to another are:

  1. The authority of the linking site: A site with high authority, such as a well-known news site or industry leader, will have more Link Juice to the linked pages than a page with low authority.
  2. The number of outgoing links on the linking page: The more links there are on a page, the less Link Juice is passed on to each individual linked page. Think of it like a cake - when it's divided into more pieces, each piece gets less of the cake.
  3. The Relevance of the linking page: If the linking page is thematically closely related to the linked page, the transmitted Link Juice considered more valuable. For example, a link from one health website to another health website would generate more Link Juice transferred than a link from a music website to a health website.
  4. The Anchor text of the link: The Anchor text (the visible text to click on) gives search engines clues about the content of the linked page and influences how much Link Juice is transferred. A relevant and meaningful Anchor text contributes to the strengthening of the Link Juice at.

In order to exploit the potential of the Link Juice for improving your website's rankings, you should try to use high-quality Backlinks from relevant and authoritative sites. At the same time, make sure to make your website attractive for users and search engines by creating valuable content and providing a good user experience.

Is the "nofollow" attribute the solution?

What if you want to link to multiple resources to improve the user experience, but have a strategic reason to withhold sharing PageRank to those pages?

You can tell Google that it PageRank should not be passed, by adding some links with a rel="nofollow" attribute. A nofollowed link is not crawled by search engines, and no PageRank or anchor text signals are transmitted.

However, Google still sees non-listed links as part of the total number of links on the page. The PageRank-value available for redirection through the remaining, following links is reduced as a result.

So, for example, if you have a web page with 100 PR points that contains four links, and three of those links rel="nofollow" tags, the one link that does not have rel="nofollow" probably still only has a quarter or 25 points of link juice to pass on.

How do I get Linkjuice?

To get as much as possible Link Juice for your website and thus improve your rankings in search results, there are some strategies you can follow. Here are some tips and examples that can help you:

  1. Create high-quality content: Provide useful, informative, and unique content that is of interest to your target audience. When you provide great content, you increase the likelihood that other websites will link to you and Link Juice to your site. For example, you could create detailed how-to guides, original research, or engaging infographics.
  2. Use Content-Marketing: Spread your content through various channels such as social media, email marketing, and blogger networks. The more exposure your content gets, the greater the chance that other websites will link to you. For example, you could publish guest posts on blogs that are relevant to your topic or Influencer to share your content.
  3. Build relationships: Network with other websites, bloggers, and influencers in your industry. By building relationships, you increase the likelihood that these people will link to your website when they write on related topics. For example, they might attend industry events, leave comments on other blogs, or start joint projects with other websites.
  4. Skyscraper technique: Identify popular content in your industry and create similar but even better content. Then contact those who linked to the original content and ask them to link to your improved version instead. This may result in you getting more Link Juice received from authoritarian sides.
  5. Use broken link building: Find broken links (dead links) on other websites that should lead to content similar to your own, and suggest to the website owners that they replace the link with a link to your relevant content. This can help, Link Juice from sites that are already authoritative.
  6. Create unique resources: Offer special resources on your site that users in your industry would value, such as tools, widgets, or comprehensive guides. Such resources often naturally attract Backlinks on and can therefore more Link Juice generate.

By following these strategies and continually working to improve your website, you can, over time, get more Link Juice and thus improve your position in the search results. However, remember that the Link building is a long-term process and it takes time to see results.


Linkjuice can greatly benefit the search engine ranking of a website, as search engines consider links as a way of evaluating the Relevance of a page. The more high-quality links pointing to a page, the higher the chance that it will be placed higher in the search engine rankings.


Linkjuice can also have a negative impact on the Ranking of a page if links from unreliable or irrelevant websites point to the page. Search engines may interpret these links as a sign of poor quality of the page and therefore give it a low Ranking give

Use cases

Linkjuice can be used to increase the popularity of a page by adding high quality Backlinks has trusted websites link to the page. This can help to increase the visibility of the page and give it better Ranking in the search engines.


A common example of using linkjuice is creating guest posts on other websites. When the Guest article is high quality and relevant, it will be linked to their own site, which helps to increase linkjuice. In addition, companies can also get links from social media, press coverage and other relevant websites to improve their linkjuice.

Another example is creating links within your own website. When the pages of the website are linked together, they can give each other linkjuice, which increases the Relevance of the side increases and gives it a higher Ranking in the search engines.


Linkjuice is an important factor for the Ranking of a website in search engines. It refers to the number and quality of links pointing to a page, thus contributing to higher visibility and better Ranking at. It is important that companies collect links from trusted and relevant websites to increase their linkjuice and improve their Ranking to improve.

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What is Link Juice? arrow icon in accordion
Link Juice is an SEO industry term that refers to the quality and authority of external links placed on a website. It is believed that Link Juice can rank a website with search engines, as links are a good way to evaluate the quality of web content, especially blogs.
How does Link Juice work? arrow icon in accordion
Link Juice is generated by external links placed on a website. Search engines can evaluate the quality and authority of these links by seeing how high quality the linked website and its content are. This quality and authority is then passed on to the linked website as "Link Juice".
When is Link Juice most effective? arrow icon in accordion
Link Juice is most effective when it comes from a quality website that already has good authority. Therefore, it is important that you carefully choose which websites you want to link from.
How can I use Link Juice on my website? arrow icon in accordion
To use Link Juice on your website, you need to get external links from high-quality websites. This can be done by allowing other websites and blogs to link to your website. Besides, you can also link to other high-quality websites yourself to increase your authority.
Is Link Juice the same as Page Rank? arrow icon in accordion
No, Link Juice and Page Rank differ on some levels. Page Rank is a Google algorithm that evaluates the quality and authority of a website based on the number and quality of pages linked to that website. Link Juice is a general term that refers to the quality and authority of external links placed on a website.
Can Link Juice be generated through social media? arrow icon in accordion
Yes, Link Juice can also be generated through social media. When users share your links on social networks, Link Juice is passed on to your website. Even if the link is not placed directly on your website, Google may find that your website ranks higher in terms of authority and quality because of the share.
Is Link Juice important for SEO? arrow icon in accordion
Yes, Link Juice is very important for SEO. Since search engines evaluate external links and determine their rankings on this basis, it is important that your website has high-quality links to achieve a higher ranking.
How can I remove bad links from my website? arrow icon in accordion
If you want to remove bad links from your website, you can do it both manually and automatically. Manually, you can remove bad links one by one by rechecking each link from your website and removing them if necessary. Automated, you can use a tool that helps you identify and remove bad links.
Can I buy Link Juice? arrow icon in accordion
No, you cannot buy Link Juice. Link Juice is a natural process that comes from external links placed on a website. However, you can buy paid links, but they probably won't provide much Link Juice.
Can Link Juice be harmful? arrow icon in accordion
Yes, Link Juice can be harmful if it is not managed carefully. Therefore, it is important that you make sure that you only use external links from high quality websites that are relevant to your content and have good authority. If you have bad links on your website, it can cause search engines to devalue your website.

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