What is Keyword Stuffing?
The Keyword stuffing is the practice of inserting a large number of keywords into web content and meta tags to increase the Ranking of a page in the search results artificially and to increase more Traffic to the website. A Keyword is an important term that is relevant to the content in question.
Keyword-Stuffing is considered an unethical SEO technique (also called Black Hat SEO genant) in the best case and as a spam technique in the worst case. The practice is often used to Traffic to fraudulent or spam websites.
Keyword-Stuffing within the content of a website is also known as spamdexing. The keywords can thus be hidden in the content through a number of methods.
- By matching the font color to the background
- Setting the font size to zero
- The deposit of various images with Alt texten
Why is keyword stuffing bad?
Words and phrases used for keyword usage are typically relevant, contextual, and on-topic search terms. Often, only a list of common search terms, such as. Clickbait Terms, drugs or celebrity names used as keywords.
According to Google Keyword-Stuffing is not only unethical, but also ineffective. The Meta descriptionen are also no longer used to rank websites, so keywords placed in this field are ignored.
Increasingly sophisticated algorithms are helping Google to recognize not only when terms are irrelevant, but also when they are out of context, misleading, or "spammed." Furthermore, when hidden text in content is detected, Google can remove a website from its Index so that it does not appear in the search results at all. This is then called a Google Penalty (penalty), and is mostly very difficult or impossible to fix.
Google offers some advice such as, "Overcrowding pages with keywords leads to a negative user experience and can affect the Ranking Affect your website. Focus on creating useful, information-rich content that uses keywords appropriately and in context."
Why Keyword Stuffing Drives Users Away
One of the reasons for this is that if too many keywords are used, the text becomes unnatural and difficult to read. This can lead to the reader not understanding the text or feeling uncomfortable reading it. The text becomes incomprehensible and thus may defeat its purpose.
Another reason is that the flow of reading is disturbed if the text is unnecessarily overloaded with keywords. This can cause the reader to lose the thread and find it difficult to concentrate on the content. This can cause him to leave the page and thus increase the bounce rate.
Another factor is that a poor user experience can cause the Conversion Rate is reduced. If a user visits a page and feels uncomfortable because the text is difficult to read, they are less likely to take an action, such as making a purchase or signing up for a newsletter.
In summary, it can be said that Keyword sSuffing can be a bad experience for the user and thus have a negative impact on the reading flow, the bounce rate and the Conversion Rate can have. Instead, focus on high-quality content, aiming for natural keyword usage to ensure a positive user experience.