What means Google's "E-A-T?"
In short: E-A-T stands for "expertise, authority, trustworthiness".
"Expertise" - You must be an expert in your field. The expertise means that you have the skills of the creator of relevant and informative Content own. The expertise factor is less important for humor or gossip websites, but is especially important for medical, financial or legal websites. The good news is that any website can represent expertise if the content is high quality and useful for visitors.
"Authority" - You need to show that you are an authority or the authority on information about your specific niche. If your site is a community or forum discussion, the quality of the conversation determines the authority. Content is important, but personal experiences such as reviews also play a role in this factor.
"Trustworthiness" - They must convey to users that they can trust the creator or company of the website. Trustworthiness is especially important for E-commerce-Websites that may ask users for their credit card information. Everything on your website should help users feel safe while reading. As a starting point, you should immediately create a SSL certificate implement on your website, as at least 70% of the first page results use SSL (it is one of many Google's scoring signals).
You must eat, in order to survive. And this also applies to the content of your website. What we mean here under "Food" understand is the "feed" in the form of high-quality content, but the idea is and remains the same.
We have this acronym "E-A-T" was first seen when Google's Search Quality Guidelines were leaked in 2014. But with Google's official statement, we now know how important E-A-T is. In the following year E-A-T have a huge impact on search results. Our SEO services deal with making sure that your website meets the most important factors of Google's E-A-T corresponds.
In a press statement, Google states that. E-A-T will be among the top 3 factors of page quality. So if you have never before worked on E-A-T-content, you should start doing so - preferably right away.
Why is E-A-T so important for your SEO?
So why is it so important to have expertise, authority and trust? After all, the Google Quality Advisor Guidelines do not determine the Ranking one side.
Essentially determines E-A-T the value of a website. The so-called crawlers (or quality assessors) take into account E-A-Twhen they assess how well a website or page offers what they need. They review your site to see if it provides a worthy online experience and if the content meets high standards. If the raters feel that a user would feel comfortable reading, sharing, and recommending the content, it gives the site a high level of E-A-T.
Think about E-A-T as the reason users would choose your website over your competitors'. This could have a direct impact on how Google values - and ultimately ranks - your website.
What is the impact of E-A-T on your website visitors?
The E-A-T is closely related to what Google calls YMY ("Your Money Your Life") pages, or "Your Money or Your Life". These YMYL pages are those that have topics about medical advice, legal advice, financial advice, or similar highly relevant areas. Anything that could positively or negatively affect a user's happiness, health, and wealth. Examples include:
- An online store that asks for your credit card information.
- A parenting blog with advice on parenting
- A blog for financial institutions with legal advice
- A medical health site that lists symptoms for a rare disease.
High-ranking YMYL pages show a high level of E-A-T. Because the more confident a user feels when visiting a page and the more the content matches their search query, the more likely they are to meet the requirements of E-A-T fair. Sites that offer genuinely helpful advice or a solution to a problem will meet those needs more easily than sites that try to game Google's system.
Therefore, your website will only be as useful as the time and research you put into it. Since E-A-T is used at both the page and post level, you need to make sure that every part of your site is trying to meet Google's requirements. And if your pages are considered YMYL pages, that's even more important.
But don't just take our word for it. Google itself says that a page or website that is considered deficient in E-A-T is found to be a "sufficient reason to give a site a poor rating". So, if you are not an expert, authority, or otherwise trustworthy, your site could be considered inferior.
You need to create engaging, useful, and accurate content. And you need to E-A-T Use to meet the needs of quality raters and actual users. Do that, and you do what Google wants.« Back to Glossary Index