Citation Building

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Hey you! Are you ready to learn more about the topic "Citation Building"? In this article I will give you a comprehensive and informative introduction to the concept.

What is Citation Building?

Citation Building is an important part of local SEO. It refers to the creation of online data references, so-called "Citations", for a company or a website. This Citations usually contain the name of the company, address, telephone number and other relevant information.

Why is citation building important?

The purpose of Citation Building consists of improving a company's visibility in local search engine results. Search engines, such as Google, use these Citations as a factor in assessing a company's credibility and determining its rank-specific factors.

Another reason why Citation Building important is that consumers use this online information to find and contact a company. So, listing the company correctly and extensively on various platforms increases the likelihood that potential customers will become aware of the company.

Best Practices for Citation Building

1. be consistent

It is important that the company information in all the Citations are consistent. The name, address and phone number should be exactly the same everywhere.

2. quality over quantity

While it's tempting to have so many Citations as possible, but quality is more important than quantity. Make sure that the Citations originate from trustworthy and relevant sources.

3. monitor and update the citations regularly

Over time, company information may change. It is important to keep the Citations regularly and ensure that they are up to date. This also applies to soft information such as opening hours or offers.

What citation websites are there in Germany?

Here are 20 common German citation websites:

No.Citation websiteComments
1.Yellow pagesOne of the most famous business directories in DE
2.The localLocal directory for cities and regions
3.GoYellowWidely used online business directory
4.MyCity.comLocal information for all cities
5.11880.comSearch Engine for local services
6.Business directory GermanyComprehensive directory for companies
7.CompanyKnowledgeInformation about German companies
8.CylexInternational Business Directory with DE Section
9.Company information.comDirectory for German companies
10.City yellow pagesDirectory sorted by cities
11.HotfrogInternational directory with DE section
12.Web2.cylex.comMore platform from Cylex
13.Marketplace-Mittelstand.deFocus on medium-sized companies
14.Wlw (Who supplies what)B2B Business Directory
15.KnowYou.comRating portal and business directory
16.Industry-info.netBusiness directory with company entries
17.B2B supplier.infoB2B focus, directory for suppliers
18.YelpInternational rating portal
19.Business directorygermany.comOther comprehensive business directory
20.CompanyABCBusiness directory with focus on company profiles

Please note: The Relevance and quality of Citations may vary. It is always advisable to regularly check your own presence on these platforms and ensure that all information is up-to-date and correct.

Understanding the importance of citation building

In summary Citation Building to this:

  • improve the SEO rankings.
  • increase visibility in local search results.
  • ponential customers to the company.
  • strengthen the credibility of a company.

It is important to understand that Citation Building should be part of a broader SEO strategy and should not be considered as an isolated approach.


The Citation Building is an effective way to improve the visibility and credibility of your business in local search results. However, it requires continuous maintenance and updating to be effective. Don't forget that quality and consistency are more important than the sheer number of Citations.

I hope that this article will give you a good understanding of Citation Building and helps you to optimize your online presence. Good luck with your Online Marketing!

« Back to Glossary Index


What is Citation Building? arrow icon in accordion
Building is the process of creating and optimizing referrals to a website in business directories, online business directories, and social media.
Why is citation building important for SEO? arrow icon in accordion
Building is important for SEO because search engines like Google use the consistency and trustworthiness of online directories to determine a website's credibility. By building high-quality citations, websites can improve their visibility in search engine results.
What information should be included in a citation? arrow icon in accordion
Citation should include the company name, address, phone number and website. In some cases, additional information such as industry category, opening hours and customer reviews may also be included.
What are local citations? arrow icon in accordion
Citations are references to a local business address. They are especially important for businesses with a physical presence, as they increase the likelihood that the business will be discovered online by local users.
How to build citations properly? arrow icon in accordion
To build citations properly, you should start with the most important directories that are relevant in your industry. It is important to ensure that all information listed there is complete and up-to-date. A consistent building process is also important to ensure that the data is consistent.
Are there automated tools for citation building? arrow icon in accordion
, there are automated tools that can help build and manage citations. Such tools can improve efficiency and save time. However, it is important to make sure that the information is correct and up to date.
How can you monitor and improve your citations? arrow icon in accordion
of online marketing tools such as Google My Business or special software solutions, you can monitor and check your citations. Inaccuracies or outdated data can be corrected and new references can be added to improve the quality and relevance of the citations.
What is NAP information? arrow icon in accordion
stands for name, address and telephone number and includes the basic contact information of a company. This information is often provided in Citations and should always be consistent and error-free.
What is the difference between citations and backlinks? arrow icon in accordion
and backlinks are both types of references to a website, but they have different purposes. While citations are used to improve a company's appearance in online directories and increase visibility, backlinks are links from other websites that point to one's website and support SEO efforts.
Why is it important to focus on quality rather than quantity of citations? arrow icon in accordion
Quality of citations is crucial, as search engines consider the trustworthiness and relevance of a reference. It is better to have fewer high-quality citations from reputable websites than many low-quality references from irrelevant or poorly ranked websites.

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