Not every websiteTraffic is the same. Your company needs Traffic - and keywords - with which you can actually earn money. You need to know your money keywords.
Money keywords are the keywords that not only drive potential customers directly to your website, but also drive the right potential customers to your website - customers who whip out their credit card and pay immediately (or contact you for more information). This tactic isn't a marketing hack or sleazy trick; these people are paying you because you offer exactly the product or service they want. They're paying you because they searched for the exact keywords you used to optimize your website.
One thing all entrepreneurs have in common is that they want to get paid. If you're investing in an SEO and content strategy - and you definitely should - finding and optimizing keywords that can make you money should be at the top of your list. Here's how choosing the right keywords works:
What exactly is a money keyword?
To know how to choose the right keywords for your SEO strategy, you need to understand that money keywords are the long-tail terms your customers type into search engines. Instead of general keywords like "concerts," your potential customers may be searching for "live jazz music in San Carlos." If you were a small music venue in San Francisco's East Bay, wouldn't placement for the latter search term be more valuable to your business?
Business owners often know SEO well enough to understand the value of head-term keywords: the high-demand keywords like "concerts" that generally describe what they sell. But also the Long Tail Keywords - the specific terms like "live jazz music in San Carlos" - are an important part of your SEO strategy.
Why do I need to use money keywords?
If you determine the right keywords and optimize for them, you're much more likely to attract your ideal customers (and those most likely to spend money with you) directly to your website.
While some marketing schools advise entrepreneurs to be unique and write clever copy, SEO strategy offers a different perspective: "You should not only write in a way that makes you stand out from the crowd, but also consider what people actually type into search engines. What words are they using to find your service or product?" These are the words you should be using on your website and in your marketing materials. These keywords will help the right people find you.
A solid SEO strategy includes both head terms and long-tail keywords, because both are valuable. However, the special value of money keywords comes from less competition for the term and a much more qualified search result when people search for that term. In other words: When your ideal customer searches for the moneyKeyword searches you entered on your website, you rank higher in search results, your customers find you, and you get paid.
How do I choose (and use) my money keywords?
Choosing the right keywords takes some effort. You can't just list the general categories your business fits into and then call them keywords; you have to actually put yourself in your customer's mind and think about what words they might type into the search bar.
Choosing the right keywords, however, can be as simple as listening to your customers - a practice that is always valuable to your business. Ask new customers how they found you, and ask long-time customers what special benefit you offer them. Also consider what makes your business unique: use your location and unique selling proposition in your keywords, too.
SEO tools help to find money keywords
You can also use a Keyword-research tool like the Keyword-You can use Google's keyword planner to find out what people are actually searching for and determine demand. Or you can run a limited ad campaign on Google that suggests the best keywords for conversion. Finally, you can simply create a Search Engine enter your activity or offer and note the automatically completed search terms.
Once you've optimized your website for your keywords, you also need to think about how your website can convert those qualified leads into customers. Make sure your product or service page explicitly targets the keywords and makes it clear why your product or service is valuable. You don't want qualified leads landing on your site only to not know if you're selling what they want.
Even though the demand for money keywords isn't always high, they're still to your advantage because you can use your moneyKeyword "owns." The lower the demand, the more likely you are to show up in search results for that phrase - and the more likely you are to make money from potential customers clicking through.
Examples of money keywords in e-commerce
"Money keywords" are keywords that have a high purchase intent in relation to a specific product or service. Here are 10 examples of Money keywords, which you can include in your website or advertising campaign:
- "Buy” – Dieses Keyword indicates that the user is ready to buy something.
- "Price” – Dieses Keyword zeigt an, dass der Benutzer nach Informationen über den Preis sucht.
- "Cheap" or "favorable" - These keywords indicate that the user is looking for a good offer.
- "On Sale" or "on offer" - These keywords indicate that the user is searching for products or services that are available at a reduced price.
- "order” – Dieses Keyword indicates that the user is ready to order something.
- "free delivery” – Dieses Keyword zeigt an, dass der Benutzer nach einer Möglichkeit sucht, die Lieferkosten zu sparen.
- "Online buy” – Dieses Keyword zeigt an, dass der Benutzer nach einer Möglichkeit sucht, das Produkt oder die Dienstleistung online zu erwerben.
- "Discount" or "Discount" - These keywords indicate that the user is searching for an offer or discount.
- "Payment options” – Dieses Keyword zeigt an, dass der Benutzer nach Informationen über die verfügbaren Zahlungsmethoden sucht.
- "Customer reviews” – Dieses Keyword indicates that the user is looking for opinions of other customers before making a purchase decision.
It is important to note that the selection of Money keywords also need to relate to your specific industry and product. It is also important that these keywords are embedded naturally in the content and should not be overused as this can be perceived as spamming. It is also advisable to seek professional help to identify and optimize the best keywords for your industry and target audience
10 examples of money keywords in the service sector:
- "Price" - This keyword describes the cost of a particular service.
- "Discount" - This keyword describes a discount given on a service.
- "Funding" - This keyword describes the possibility of paying for a service in installments.
- "Cost savings" - This keyword describes how a service can help to save costs.
- "Investment" - This keyword describes the costs that must be spent to use a service.
- "Budget" - This keyword describes the expected cost of a service.
- "Cost-benefit analysis" - This keyword describes the method of assessing the costs and benefits of a service.
- "Transfer price" - This keyword describes the price of a service agreed between two companies.
- "Cost estimate" - This keyword describes an estimate of the cost of a service.
- "Budgeting" - This keyword describes planning the cost of a service in advance.
Tips on how to research money keywords
- Use the Google Keyword Planner - This is a free tool from Google that shows you which keywords are most searched. You can enter your service and it will show you relevant keywords and their Search volume.
- Use the autocomplete function from Google - When you type a term into the Google search box, suggestions are automatically shown to you. These suggestions can give you an idea of which keywords are most commonly used.
- Check the competition - Look at your competitors' websites and analyze which keywords they use. This can give you an idea of which keywords are most relevant in your industry.
- Use social media - Follow your industry's social media and see what terms and phrases are most commonly used.
- Use tools like Ahrefs or SEMrush- these tools offer you a deeper analysis of keywords, as well as which keywords are used by your competitors and which are clicked most often.
- Consider You know what terms and phrases your customers will use to search for your service.