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What are backlinks

The SEO industry is changing at an extreme pace, every year marketers evolve their strategies and shift their focus. Backlinks however, remain as critical to a strategy as they were when they were first created. Currently Backlinks a very common phase in the world of SEO, and if you are in the industry, you know that Backlinks are crucial for the performance of a website.

Backlinks take place over the Internet when one website mentions and links to another website. Also referred to as "inbound links," these represent Backlinks establish their connection via external websites. These links from external domains point to pages on your own domain. Whenever Backlinks auftreten, ist es wie eine Abstimmung für eine Webseite. Je mehr Stimmen Sie von den maßgeblichen Websites erhalten, desto positiver wirkt sich dies auf das Ranking and the search visibility of a website.

Links sind sowohl für Suchmaschinen als auch für Endbenutzer wichtig. Den Suchmaschinen hilft es festzustellen, wie autoritär und relevant Ihre Website zu dem Thema ist, für das Sie ein Ranking bekommen wollen. Darüber hinaus sind Backlinks zu Ihrer Website ein Signal an Suchmaschinen, dass andere externe Websites Ihre Inhalte unterstützen. Wenn viele Websites auf Ihre Webseite verweisen, interpretieren Suchmaschinen das als “Empfehlungen” und sehen es daher auch so, dass Sie ein höheres Ranking on a SERP (Search Engine Results Page) are worth. For many years the number of Backlinks an indicator of the popularity of a page. But today, algorithms like the Google Penguin update have been developed to better rank for links. Now pages are ranked higher based on the quality of links they receive from external sites and less based on quantity.

But Backlinks are also important to the end consumer. An example of this is when an end consumer reads a page about "how child care spending is pushing women out of the workforce." If they scroll down, they may see another link to a study about "how the rise in child care costs over the past 25 years has affected women's employment." In this case, a backlink provides connection points for information a searcher might be interested in. This external link creates a better user experience because it transfers the user directly to additional desirable information when needed.

Why are backlinks important for SEO?

Backlinks are an important part of the SEO strategy. They help to improve the Ranking einer Website in Suchmaschinen zu verbessern und die Sichtbarkeit bei Suchanfragen zu erhöhen. Sie sind eine großartige Möglichkeit, mehr Verkehr auf Ihre Website zu lenken und Ihr Publikum zu erweitern. Es lohnt sich, sich die Zeit zu nehmen und nach qualitativ hochwertigen Backlinks to look for, so that you achieve good results in the long term.

How can I recognize a good backlink?

A good backlink comes from a trusted and relevant website. For example, if you have a page that writes about dog food, then it would be good if a link came from a reputable dog site.

Another indication of a good backlink is when it has a natural and relevant Anchor text has. That means the text the link points to should make sense and of course be related to the content. For example, if you have an article about dog food, it would be natural if the Anchor text "learn more about dog food" reads.

Also make sure that the link comes from a site that has a good Ranking in search engines and has much Traffic hat. Eine Möglichkeit das zu überprüfen ist, das Tool “ahrefs" or "Majestic" to use.

How does link building work?

Now that you know that Backlinks wichtig sind, wie erwerben Sie Links zu Ihrer Website? Der Aufbau von Links ist nach wie vor entscheidend für den Erfolg jeder SEO-Kampagne, wenn es um das organische Ranking goes. Backlinks are much different today than when they were built 7-8 years ago. Simply thousands of Backlinks having links from one website or having links from one website only will not have a significant impact on your rankings. Meanwhile, link building is one of the most complex tasks of SEO.

There are also many ways to manage and understand your backlink profile. Majestic, Ahrefs, Buzzstream and Moz offer tools to help you manage and optimize your link profile.


Das Erhalten von einzigartigen und autoritativen Linkprofils ist entscheidend für ein höheres Ranking in den SERPs und die Verbesserung Ihrer SEO.  Zudem hat sich Googles Algorithmus zur Bewertung von Links in den letzten Jahren weiterentwickelt und einen anspruchsvolleren Prozess geschaffen, um primär qualitativ hochwertige Backlinks VALUE. External links are still important and not obsolete, so work on strategies to get valuable links to increase your Ranking Improve positions.

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What are backlinks? arrow icon in accordion
Backlinks are references from one website to another. They are an important factor in search engine optimization (SEO) and are used by search engines to evaluate the relevance and authority of a website.
Why are backlinks important? arrow icon in accordion
Backlinks are important because they assess the relevance and authority of a website. They help search engines to determine the quality of a website and rank it higher in the search results of certain keywords. They are also one of the most important factors in evaluating the SEO performance of a website.
How are backlinks measured? arrow icon in accordion
The importance of backlinks is measured by the so-called Link Juice. Link Juice is a concept that states that a website receives higher authority and relevance from search engines due to the number and quality of incoming links from other websites.
How are backlinks collected? arrow icon in accordion
Backlinks can be gathered in a variety of ways, including strategic partnerships, publishing unique content, guest posting on other websites, sharing content on social media, blogging, and getting referrals to your website from other websites.
Why are bad backlinks bad? arrow icon in accordion
Bad backlinks are bad because they not only decrease the link juice of your website, but also decrease the authority and relevance of your website. Search engines can detect bad backlinks and devalue your website accordingly.
What is a do-follow link? arrow icon in accordion
A do-follow link is a link that allows search engines to follow it and get indexed. These links give search engines a good idea of which pages you consider relevant.
What is a no-follow link? arrow icon in accordion
A no-follow link is a link that prevents search engines from following and indexing it. These links are ignored by search engines and have no impact on the authority and relevance of your website.
How to increase the quality of backlinks? arrow icon in accordion
The quality of backlinks can be improved by selecting high-quality links that come from trusted websites. Avoid single links from websites that do not seem trustworthy, as they can lower the authority and relevance of your website.
How are backlinks protected? arrow icon in accordion
Backlinks can be protected by monitoring them regularly to ensure that they are not linked to by bad websites. It is also possible to protect backlinks by using no-follow links.
How are backlinks built? arrow icon in accordion
Backlinks can be built by publishing quality content on other websites, creating guest posts, sharing content on social media, and getting referrals to your website.

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