What is automatically generated content?
Automatically generated content is content that is produced programmatically. This means that it is compiled with a set of rules or scripts that consolidate text into an article and compile it under a specific URL can publish. This is done with the express aim of achieving a high ranking on Google. Ranking and lead you to a conversion page.
What are examples of automatically generated content?
To better understand auto-generated content, here's a list of some examples you might come across.
- Text translated by an automated tool - This text has been processed by a tool and has not been checked by humans, which generally results in inaccurate, nonsensical translations that are of no use to anyone.
- RSS Scraped Content - Content taken from RSS and published on another website.
- Knitted content - Combination of content that comes from other existing sites without adding any new value. Many affiliate sites fall into this category if they do not display original content.
- Search scripts - Scripts on a website that automatically take search queries and create a page about them. E.g. Googling 'benefits of HIIT training' and finding a page saying "We don't have any articles for HIIT training" with spam ads.
- Markov chain content generation - A tool that uses special algorithms to combine words in a way that avoids spam filters, but comes out as a complete Pig Latin for users.
Why shouldn't I have automatically generated content?
Of course, people are not interested in unoriginal content that has been automatically translated or merged with existing copy. If a website isn't engaging or user-friendly, Google won't like it either, as these types of websites don't provide original insight or value.
Instead, websites with high-quality, unique content rank at the top, which makes perfect sense.
So if your website consists of affiliate ads, product descriptions from another website, feed displays, and other non-original content (i.e. no Unique Content), it is likely that you will not perform well in Google results. Google does not consider these forms of content valuable for users and therefore will not rank them in their search results.
What is the best content you can have?
A Ranking to achieve in Google is not black magic. The best performing content is unique content written by a human and easy to read and understand. There is no set length that content must be. The important thing is always that Google goes for quality over quantity.
While auto-generated content is constantly improving, this is also something Google has in mind. The demand for content will not decrease, as poor results mean a poor search experience for a searcher, which affects their opinion of Google as a service provider.« Back to Glossary Index