Unique Visitor

There are two essential metrics that you can look at when using the Traffic analyze which comes to your website. Namely, the visitors and visits to a page.

What is a Unique Visitor?

The term "unique visitors" refers to the actual number of people who, during an analysis period, visit your website or Homepage have visited. This number does not increase if a visitor returns to the page several times.

The metric of visits, refers to the total number of visits to your website during a reporting period. It is important to note that a single person can be responsible for multiple visits here.

For example, if you visit "wolf-of-seo.de" 10 times a day, it will be recorded as a single visitor and 10 visits. By the way, the same applies if you refresh the page 10 times, even then it will be counted as 10 visits and a single visitor.

But how knows Google Analytics (or other analysis programs) that someone has visited you before? This is done with IP addresses and trackingCookies measured. This way, it can be detected when the same IP address accesses a website several times, which makes this merely a Unique Visitor is evaluated.

Do "unique visitors" tell us the actual number of visitors to our website?

Nevertheless, you should be aware that these numbers are not 100% accurate.This is due to the fact that many users have different Browser or use multiple devices for browsing . Furthermore, they may use multiple IP addresses or users may use their Cookies delete regularly. In addition, most run Cookies within one month.

So if someone is talking about three different Browser accesses a website, this is counted as a unique visitor. If someone browses through a product page on their cell phone, but switches to a desktop computer to make a purchase, two unique visitors are counted.

The important thing about these two metrics is that it allows them to see approximately how often visitors come to their website.

Besides, you can also calculate an approximate value of what the ratio of "visitors" to "visits" is. To do this, you just have to divide the total number of visits by the total number of individual visitors.

10 ways unique visitors can come about:

1. Direct navigation: A visitor gives the URL of the website directly into its Browser or clicks on a bookmark that he has previously set.
2. Search: A visitor clicks on a search result in a Search Engine, which refers to the website.
3. Links from other websites: A visitor clicks on a link on another website that points to the website.
4. Advertising: A visitor clicks on an online advertisement that links to the website.
5. Email marketing: A visitor clicks on a link in an email they receive that points to the website.
6. Social media: A visitor clicks on a link on a social network that points to the website.
7. QR codes: A visitor scans a QR code that links to the website.
8. Mobile applications: A visitor clicks on a link in a mobile application that points to the website.
9. Offline marketing: A visitor clicks on a link on a flyer, poster, or other offline material that points to the website.
10. Typo: A visitor enters a false URL in its Browser which, however, redirects to the correct website.

How to evaluate unique visitors with Google Analytics

To analyze unique visitors in Google Analytics, you first need to make sure that Google Analytics is set up correctly on your website. If this is the case, you can follow the steps below to monitor and analyze unique visitors:

1. Login to Google Analytics: Log in with your Google account and select the desired website for which you want to analyze unique visitors.
2. Audience Overview: On the left sidebar, click on "Audience" and then on "Overview". Here you can see various statistics about your website visitors, including unique visitors.
3. Unique Visitors Analysis: In the Audience overview you will find the term "Users". This value indicates the number of unique visitors during the selected time period. You can adjust the time period in the upper right corner to analyze the unique visitors for different time periods.

Example: Suppose you want to analyze the unique visitors of your website for the last month. Select the appropriate period and look at the value under "Users". For example, if it says 10,000, it means that 10,000 unique visitors visited your website last month.

4. Segmentation and filtering: You can also filter and segment the unique visitors data by different criteria to get a deeper understanding of your visitors. For example, you could segment unique visitors by device type, location, referral source, or demographics such as age and gender.
5. Reports and dashboards: Use the various reports and dashboards in Google Analytics to get even more detailed information about your unique visitors. For example, you could use the "Acquisition" report to find out which marketing channels bring the most unique visitors to your website, or the "Behavior" report to see which pages attract the most unique visitors.
6. Goals and Conversions: Don't forget to analyze conversions in terms of unique visitors as well. You can set up goals in Google Analytics to measure the performance of your website in terms of specific actions, such as newsletter signups, sales, or contact requests. This way you can find out which unique visitors are most valuable to your business.

By following these steps and analyzing your website's unique visitors with Google Analytics, you'll gain valuable insights into your visitors' behavior. This information can help you optimize your website and marketing strategies to attract even more unique visitors and achieve your business goals.