Google Display Ads

I'm sure you're familiar with this scenario.

You are looking at any E-commerce-You are looking at Nike shoes on the website, but you haven't bought them. Now you close the shopping website and continue surfing the Internet. But what happens then is that everywhere you go online, you see ads for Nike shoes. The ads appear in the blogs you read and the YouTube videos you watch.

It looks like Nike shoes and insists you buy them immediately. In fact, most of us feel like doing that. This pair of Nike shoes will fall on your head even if you don't buy it.

It happens to all of us.

This is the power of display advertising. That's why many companies use it to draw attention to their products/services.services to draw attention to the product and to persuade people to buy it.

Now that you know what display advertising can do, let's review the basics of Google Display Ads explain. First, let's start with the definition.

What is Google Display Ads?

Display marketing is a type of advertising that appears on graphic screens on the Internet. It can appear as an image, video, text link, animation or moving images on devices such as PCs or smartphones. This is exactly what Google display ads are all about. Google Display ads appear on the videos, articles or websites that customers browse (as I said in the example given at the beginning).

Google Display ads are powered by the Google Display Network (GDN), which serves ads on over 2 million websites and apps, including Google products like Gmail and YouTube. These websites receive revenue in exchange for Google placing ads there.

Types of Google Display Ads

Here are some commonly used Google Display ad types:

Responsive Display Ads:

This feature automates the process of optimizing ad images and content for display ads. All you have to do is enter your ad text, then add your images and logo, and Google takes care of the rest. Responsive ads appear as native ads.

Uploaded image displays:

You can create and upload ads yourself in different sizes. In other words, you upload your ads.

Gmail ads:

It displays expandable indicators on the top tabs of inboxes.

How does Google Display Ads work?

Google doesn't have a magic wand to figure out what a customer has searched for. It relies on Cookies and data from logged-in users to track the websites and searches those users have made. Google uses this Cookies as signals to help marketers reach their target audiences.

What are the advantages of Google Display Ads?

By now you have probably understood what Google Display Ads are. They can appear on any website. As Webmaster you can use them to reach relevant customers. They should be part of your online marketing strategy.

Here are some of the main advantages of Google Display Ads.

Be visually appealing:

One of the key advantages of display advertising is that display ads can be styled and designed. Traditional PPC ads are text-based and tied to the number of characters, which limits their efficiency and ability to get the message across.

With digital display advertising, you can use video, audio, graphics, and your company's branding to capture users' attention.

Be targeted:

When you run an online marketing campaign, it's important that you target the right audiences. Just like Facebook ads and PPC, you can choose which pages your ads appear on, which area they appear in, and which niche they're for.

For example, a laptop retailer may target customers who frequently search for laptops online. Making your ads specific ensures that your services or products are seen by the most relevant customers.

Retargeting interested customers:

With display ad retargeting, ads are shown to consumers based on their previous online activity, including those who visited your website but didn't buy anything. For example, you search for a computer keyboard on a computer retailer's website. Then you leave the site and search Google for something else. When you land on a page or any website, you'll see ads for computer keyboards sold on the computer retailer's website.

Retargeting helps you to bring users who have already visited your website back to your site.

Engaging customers on the go:

Display advertising also shows ads based on the consumer's current location (geofencing). With geofencing, you can draw a virtual boundary around a geographic area, such as the location of your store or competitors. From there, you can serve geo-fencing ads in the form of offers and deals to anyone who enters that virtual perimeter with their Internet device (e.g., cell phone).

Geofencing lets you set a virtual perimeter around a geographic area, such as the location of your store or a competitor. From there, you can push geofencing ads in the form of offers and deals to anyone who enters that area with their mobile device.

That way, you'll be one step ahead of the competition:

Display advertising also helps redirect consumers who want to buy from your competitors and encourage them to do business with your company instead. With search retargeting, you can search for people who have searched for products on your competitor's website. From there, you can offer the same product at a great discount. This way, you can also retain new customers.

Tracking Effectiveness:

Be sure to measure your marketing performance so you can find out what's working. With display advertising, you can find out how many times your ads were seen and how many users clicked on them.

Be a less expensive option:

Google Display ads are also a more cost-effective way to advertise your business compared to television or radio advertising. It is usually charged by the number of impressions, where each impression corresponds to a single page view by a user. They are paid per click, meaning you only get paid when someone clicks on the ad. However, the cost of Google Display ads depends on various factors, such as the industry, customer lifecycle, and current trends.

One important thing about setting up Google Display ads

You can't just go with your Google Display Ads-marketing campaign. This can cause you to lose a lot of money. Therefore, make sure that you identify your campaign. The first thing you need to do is determine your target audience.

Can you get your ads in front of the right customers if you don't know who your target audience is?

To target the audience relevant to your business, create a buyer persona that includes all the characteristics of the customers.

For a display advertising campaign you need the following information:

• Websites or content visited by your target audience.
• What keywords do they use?
• Which keywords are related to your products or services?
• Location

Advantages

Google Display Adsoffer a number of advantages. They are cost-effective, as they usually charge only cost per click (CPC) or cost per display (CPM). They allow you to present your brand to a wide audience. You can also target your ads specifically to your audience using targeting options.

Disadvantages

Google Display Adsalso have some disadvantages. Since they are displayed on many websites and apps, there is a risk that your ad will not be displayed on the right pages. Also, it's difficult to measure user engagement because it's hard to track the results.

Use cases

Google Display Adsare suitable for different use cases. They are best suited to promote your brand and expand your audience. They are also suitable for generating clicks, promoting downloads and improving brand awareness.

Examples

An example of a Google Display Ad is an ad that is displayed on a website. The ad could contain an image, a video, or text. The ad text could contain information about a company, product, or service, for example. When a user clicks on the ad, he is redirected to a landing page of the company.

Another example is an ad that is displayed on a mobile app. The ad could contain a video, an image, or a banner. The ad text could contain information about a product or service. When a user clicks on the ad, he is redirected to a landing page of the company.

Conclusion

Google Display Adsare a cost-effective way to present your brand to a wide audience. However, it's difficult to measure user engagement, and there's a risk that your ad won't be displayed on the right pages. However, they are suitable for various use cases, from brand to promoting downloads.