Google Analytics Active Users

Google Analytics Active Users
« Back to Glossary Index

What is Google Analytics Active Users

Definition

Google Analytics Active Users is a tool used by Google Analytics is offered to track the number of active users on a website or app. The tool uses a combination of techniques that allow the user to see the number of users visiting a given page in a given period of time.

Advantages

Google Analytics Active Users offers a number of benefits for companies and brands. It can be used to see how user numbers change whenever new features or changes are made to the website. It can also be used to track trends and patterns in user activity, which in turn helps businesses make better decisions about the direction of their business.

Disadvantages

A disadvantage of Google Analytics Active Users is that it is not always possible to obtain accurate information about individual users. Since Google Analytics Active Users based on the number of active users of a particular page, the information cannot be traced back to individual users.

Use cases

Google Analytics Active Users can help companies make better decisions about their websites or apps. It can be used to track user numbers on a website and identify trends in user activity, which helps companies improve the user experience.

Example 1

A company can Google Analytics Active Users use to see how many people visit a particular page and track how user numbers change whenever new features or changes are made to the site.

Example 2

A company can Google Analytics Active Users also use it to identify trends and patterns in user activity. With this information, companies can improve the user experience by offering more relevant content and features.

Conclusion

Google Analytics Active Users is a powerful tool that helps companies track and understand the number of active users on their websites or apps. It also enables businesses to track trends and patterns in user activity, which helps them improve the user experience.

« Back to Glossary Index

FAQ

What are Active Users? arrow icon in accordion
Active Users refer to people who have visited a website or an app within a certain period of time. Active Users are counted in Google Analytics based on their unique identifiers, so a single user can be counted multiple times if they make multiple visits.
How is the number of Active Users measured? arrow icon in accordion
The number of Active Users is measured via a combination of cookies and device identifiers. This allows Google Analytics to recognize a specific user when they visit a website or app within a certain time period.
What does it mean when the number of Active Users rises or falls? arrow icon in accordion
When the number of Active Users increases, it means that more users are visiting your website or app. When the number of Active Users drops, it means that fewer users are visiting your website or app.
What are the different types of Active Users? arrow icon in accordion
There are several types of Active Users, including new users, returning users, activating users, mobile users, desktop users, web users, and app users.
How can I improve my number of Active Users? arrow icon in accordion
To improve the number of Active Users of your website or app, you can try to increase your traffic by optimizing your content, becoming much more active on social media or starting a newsletter service. You can also try to make your users return to your website or app more often by offering them unique offers or perks.
How long will Active Users count for a given session? arrow icon in accordion
The duration of a session is determined by the "Session Timeout" settings in Google Analytics. This setting can be between 1 and 24 hours, but the default setting is 30 minutes.
What is a qualified Active User? arrow icon in accordion
A qualified Active User is a user who has performed at least a certain number of actions in a session, such as a certain number of page views or a certain number of purchases.
Can I segment the Active Users according to different criteria? arrow icon in accordion
Yes, you can segment Active Users by various criteria such as demographic profile, location, operating system, browser and much more.
What does it mean if I have a high return rate of Active Users? arrow icon in accordion
A high Active Users return rate means that your website or app is relevant and attractive to users and that they are likely to return.
How can I increase my return rate from Active Users? arrow icon in accordion
To increase the return rate of Active Users, you can try personalizing and optimizing your content, launching a loyalty program, offering unique offers to users, and being more active on social media.

With top positions to the new sales channel.

Let Google work for you, because visitors become customers.

About the author

Social Media & Links:

Your free gift!
Our SEO strategy
Webinar

You want more visitors and better Google rankings?

Watch our free SEO strategy webinar now and understand where your SEO levers are and how to tackle them head on.