Shaktimat

Development of a strong, organic sales channel for Shaktimat and their website shaktimat.de through Google top rankings.

Project Shaktimat

Hard Facts

Destination

Organic sales channel for shaktimat as well as improving rankings for essential keywords on Google.

Period

April 2022 - Now

12+ months

Result

Stable, fluid SEO revenue channel built & large market share of organic search queries in this area.

Status

Active

Lead

Lucas Perduß

Budget

Medium

Cooperation

Full service

Difficulty

7/10

Executive Summary

Google rankings

Keywords in the top 10

377

Keywords in the top 3

172

Keywords in 1st place

Value of monthly traffic*

5396 $

*(Costs if the Traffic through Google Ads would be purchased)

Traffic

Project start

Traffic

Interim status

→ more than 1.5 times Traffic

Rankings

Project start

Rankings

Interim result

+264 keywords in the Google Top 3 (+153 %)

+ 859 more keywords in the Google Top 10 (+228 %)

+ 6,556 more keywords in the Google Top 100 (+192 %)

Shaktimat

The task for us:

The online store of the original acupressure mat Shaktimat would like to create a sales channel through organic Google Traffic and for all terms related to its niche. tendrils.

Main Goal: The top ranking for all products and categories to build an organic sales channel, as well as the top ranking for blog posts.

The SEO goals at a glance

1. goals

Our main goal is to increase organic traffic and create a robust sales channel for Shaktimat. This is to be achieved by achieving top rankings for all acupressure mat products in the store. This also includes improving all relevant meta information and category texts to make the products easier to find and understand for customers. In addition, the creation and publication of topic-relevant Content about acupressure and pain relief that will encourage customers to come to the website and stay longer. In addition, we will establish optimal linking of key products and product categories through internal links and referrals to improve the user experience on the website and increase traffic within the site.

2. market positioning

Shaktimat is the renowned manufacturer of the original acupressure mat. The brand offers a unique solution for various aches and pains, relaxes the body and promotes a balanced sense of self. Despite the quality and specific benefits of the product, Shaktimat is in a highly competitive market with other health and wellness brands.

3. competition overview:

The competitive pressure for product keywords is around 6/10 and for Content-Shaktimat's main competitors fall into two categories. First, we find large Content-platforms around the topic of pain relief, which are thematically relevant but not direct competitors. Nevertheless, they compete for important keywords. Secondly, we have direct, smaller competitors that offer similar products and target the same customers.

Strong keyword developments in 12 months

Relevant Keyword

Searches /month

Change of position

pain in the side of the neck and shoulder

≈ 4.700

+99 places - in 1st place

acupressure points hand

≈ 1.600

+46 places - in 1st place

acupressure mat application

≈ 900

+1 place - in 1st place

accelerate the healing of pulled muscles

≈ 2.000

+97 places - in 3rd place

yantra mat

≈ 800

+2 places - in 1st place

acupressure mat feet

≈ 250

+99 places - in 1st place

shakti mat original

≈ 250

+99 places - in 1st place

Shaktimat

The battle plan

Phase: Text optimization & Onpage optimization: Keyword-optimized texts for all relevant category pages, as well as Onpage optimization the whole website.

Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Articles on product applications and product materials help Google to confirm topic relevance.

Shaktimat

Project Shaktimat

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Project start

Traffic

Interim status

→ more than 1.5 times Traffic

Rankings

Project start

Rankings

Interim result

+264 keywords in the Google Top 3 (+153 %)

+ 859 more keywords in the Google Top 10 (+228 %)

+ 6,556 more keywords in the Google Top 100 (+192 %)

Shaktimat

The task for us:

The SEO goals at a glance

1. goals

2. market positioning

3. competition overview:

Strong keyword developments in 12 months

Shaktimat

The battle plan

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