Rose Valley

Building a strong, organic sales channel for the Organic Cosmetics & Facial Yoga online store rosental.dethrough Google top rankings.

Project Rose Valley

Hard Facts

Destination

Establishment of a monthly sales channel for rosental.de, through Google top rankings.

Period

01.11.2020 until 20.08.2021
9 months+

Result

Stable, fluid SEO revenue channel built &
4,000 monthly savings through the Traffic-value.

Status

active

Lead

- Niels Stuck
- Markus Friedrich

Budget

Low

Cooperation

Advisory

Difficulty

Medium

(6/10)

Executive Summary

Google rankings

Keywords on page 1
128
+99,2%
Keywords on in the top 3
64
+87,5%
Keywords in 1st place
20
+185,0%
Value of monthly traffic*
0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Before

Traffic

After

→ almost 3-fold Traffic

Rankings

Before

Rankings

After

→ 88 % more keywords in the Google Top 3

→111 % more keywords in the Google Top 4-10

-> 53 % more keywords in the Google Top 100

Traffic

The overview

+100 %

Visibility growth After 9+ months

+ 108,69 %

Visitor growth - comparison of periods (9 months)

Before:
12.01.2020 – 30.10.2020

→ approx. 46,000 clicks

 

After:
01.11.2020 – 20.08.2021

→ approx. 96,000 Clicks

 

 

Result:

+ 50,000 clicks (+ 109 %)

Rose Valley

The task

The Beauty online store Rosental wants to build a sales channel through organic Google traffic and achieve top positions for all terms related to its beauty, skincare and facial yoga products.

 

Main Goal: The top rankings for the product categories to build an organic sales channel. And achieve further top rankings for individual main products, such as the rose quartz roller.

The website was created in 2018, has occasional posts, but does not have any content creation or Linkbuilding.

The online store is already active in other marketing disciplines such as performance marketing, social media marketing and Influencer active in marketing. This means that there is a certain level of brand awareness.

This provides a good basis for the SEO project, but no SEO measures had been implemented up to the start date. There were no copywriters and Backlinks have not yet been built.

Rose Valley

The goals

Searches /month

Change of position

Jade scooter

> 5.800

+2 places - in 1st place

Hyaluron serum

> 6.600

+6 places - in 6th place

Gua Sha

> 19.000

+3 places - in 3rd place

Rose Valley

The battle plan

  1. Phase: Text optimization & Onpage optimization: Keyword-optimized texts for product & category pages, as well as Onpage optimization the whole website.
  2. Phase: Keyword optimized blog posts: Content is important for topic relevance, especially for broader product portfolios. Contributions to applications of the products, to materials of the products help Google to confirm the topic relevance.
  3. Phase: Through Link building in position 1 to 3: Should be a worthwhile Keyword get stuck in front of positions 1 to 3 and do not improve, we use Link buildingto achieve these rankings as well.
 
 

Conclusion:

  • Product Keywords: below-average competition on the product keywords, 
  • Category Keywords: Above-average competition on the category keywords 
  • Content-keywords: above-average competition from beauty magazines and blogs.