JonaSleep

Building a strong and organic sales channel for a natural latex mattress and sleep accessories manufacturer through Google top rankings.

Project Jonah Sleep

Hard Facts

Destination

Building an organic sales channel for a natural latex mattress and sleep accessories manufacturer through Google Toprankings.

Period

15.11.2020 until today (15.08.2021) - 9 months+

Result

Plannable organic sales channel established + monthly 8,213 $ advertising budget saved through organic Traffic.

Status

active with Link building

Lead

Markus Friedrich

Budget

Low

Cooperation

First advice, then full service

Difficulty

Medium (4/10)

Executive Summary

Google rankings

Keywords on page 1

+115,63 %

Keywords on in the top 3

+92,31 %

Keywords in 1st place

+100 %

Value of monthly traffic

0 $

(Costs if the Traffic through Google Ads would be purchased)

Traffic

Mid-November 2020

Traffic

Mid-August 2021

→ 2.15-fold Traffic

Rankings

Start

Rankings

End of project

→ 93 % more keywords in the Google Top 3

→132 % more keywords in the Google Top 4-10

-> 71 % more keywords in the Google Top 100

Traffic

The overview

+ 413,05 %

Visibility growth

+ 114,67 %

Visitor growth - comparison of time periods (9 months)

Before:
14.02.2020 – 14.11.2020

→ approx. 2,300 clicks

After:
15.11.2020 – 15.08.2021

→ approx. 7,300 Clicks

Result:

+ 5,000 clicks (+217,39 %)

Jonah Sleep

The task

Jona Sleep is a German manufacturer & online retailer of mattresses and sleep accessories made from natural latex. The newly opened site needs start-up help within a tight budget.

Rankings therefore had to be replaced by highly efficient Link building be significantly improved.

Despite the low budget, we had to develop a strategy as a team to perfectly target the young online retailer's specific product keywords and the problems they were looking for (related to sleep problems, lack of sleep or poor quality sleep).

The initial situation:

Budget: 800 €/ month

Internal resources: none

Collaboration: Link building & Consulting

No significant traffic, no keywords in the rankings, no Backlinkshardly any blog posts or category texts. The store had been in existence for a year and had never been touched in terms of SEO.

Jonah Sleep

The goals

1. goals

Building an organic revenue channel, through top rankings for products of the store, as well as individual very strong subcategories.

Improvement of all relevant meta information and category texts for better findability and comprehensibility of the products.

Creation of an informative blog level through keyword-optimized and niche-relevant texts.

2. market overview

The market for mattresses and sleep accessories is huge. Jona Sleep only sells natural latex products and therefore operates in a niche segment with good potential

→ The store's product range includes a Search volume of 10,000,000 search queries per month

→ Various special and high-priced products with little competition

3. competition overview:

→ Competitive strength: 3/10

→ Competitors are:

a) 10+ other natural latex stores,

b) the respective manufacturers of the products

→ The market leaders have an organic traffic of 100,000 visitors per month

Keyword

Searches /month

Change of position

Natural latex mattress

> 1.300

+9 places - in 3rd place

Roll-up slatted frame

> 1.300

+39 places - in 6th place

Moisture protection

> 500

+3 places - in 1st place

Jonah Sleep

The battle plan

Phase: Text optimization & Onpage optimization
The category texts and the basic Onpage optimization Get it in shape.
Phase: Targeted expansion of the "Low-Hanging Fruits" texts
Observe the initial developments and expand the category texts of the pages that have medium-high Search volume and are on page 2 & 3 in the rankings.
Phase: through link building on position 1 to 3
Should be a worthwhile Keyword are stuck in positions 1 to 3 and do not improve, we use link building to achieve these rankings as well.

Conclusion:

We were already looking forward to the enormous development possibilities during the planning stage, but we knew that we would first have to fight our way through the jungle of barely existing texts, some of which were in need of improvement.

Overall, we achieved great results with the client and stable, sustainable progress in awareness in Germany.

Problems with this:

Medium potential (small niche)
Moderately difficult playing field, but with strong competitors, some of whom have been around for a long time
Initial situation was severely below average

JonaSleep

Project Jonah Sleep

Hard Facts

Destination

Period

Result

Status

Lead

Budget

Cooperation

Difficulty

Executive Summary

Google rankings

Traffic

Mid-November 2020

Traffic

Mid-August 2021

→ 2.15-fold Traffic

Rankings

Start

Rankings

End of project

→ 93 % more keywords in the Google Top 3

→132 % more keywords in the Google Top 4-10

-> 71 % more keywords in the Google Top 100

Traffic

The overview

Visibility growth

Visitor growth - comparison of time periods (9 months)

Jonah Sleep

The task

Jonah Sleep

The goals

1. goals

2. market overview

3. competition overview:

Jonah Sleep

The battle plan

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Our services

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